Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Mixed Media offers students of journalism, advertising, and publi...Loe edasi...
This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chap...Loe edasi...
An exciting introduction to agency life, this insiders view of professional PR firms equips you to create a successful career in the industry....Loe edasi...
An exciting introduction to agency life, this insiders view of professional PR firms equips you to create a successful career in the industry....Loe edasi...
This book examines Canadian architects’ evolving relationship with marketing, tracing how regulatory restrictions, professional identity, and cultural values shaped attitudes toward promotion. This book examines Canadian architects’...Loe edasi...
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decision-making...Loe edasi...
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decision-making...Loe edasi...
In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers....Loe edasi...
In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an...Loe edasi...
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehe...Loe edasi...
(Ilmumisaeg: 12-May-2026, Paperback / softback, Kirjastus: American Bar Association, ISBN-13: 9781639055463)
This best-selling book provides concise, practical guidance to corporate directors in meeting their responsibilities. The focus is on the role of the individual director in the context of the duties and functions of the board and its key committees:...Loe edasi...
Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities. Professional Communication is an essential resource for anyone interes...Loe edasi...
Professional Communication is an essential resource for anyone interested in understanding and navigating the multifaceted, complex and dynamic world of professional communication, including issues and trends in the field. It caters to stud...Loe edasi...
Understand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication. Communicating sustainability is critical for businesses to...Loe edasi...
Artificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides agencies and practitioners with the guidance they need to embrace the change in order to both create efficien...Loe edasi...
Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide. Artificial Intelligence is rapidly transforming every single industry, and public re...Loe edasi...
Understand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication. Communicating sustainability is critical for businesses to...Loe edasi...
(Ilmumisaeg: 23-Apr-2026, Paperback / softback, Kirjastus: Post Hill Press, ISBN-13: 9798895654330)
How progressive marketers build brands in a post-advertising world.The rules of marketing and brand building have fundamentally changed. While traditional marketers compete for diminishing TV audiences, a new generation of bran...Loe edasi...
