The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field.
This second edition includes new research on digital technologies, including AI, social media, consumer privacy and power relations, as well as sustainability and degrowth. The contributors show how adopting a critical perspective deepens our understanding of marketing theory and practice, illuminates its role in society and reconsiders its relationship with consumers.
This seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
This seminal work curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. It is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
Arvustused
PRAISE FOR THE FIRST EDITION
"Essential reading for academics, marketing practitioners, consumers, and advocacy groups. Well-written, timely, and documented to the finest detail, the various authors put forth an excellent analysis and critique of a system that impacts all of humanity and its quality of life." Ronald Paul Hill, American University, USA
"A foundational resource for critical work in marketing that goes beyond criticism to generate compelling new ideas, productive insights, and transformational paradigms. Close attention will cause readers to rethink their fundamental understanding of marketing." Jonathan Schroeder, Rochester Institute of Technology, New York, USA
"These chapters will open the imagination and conscience to new problems that cry out for critical attention." Russell Belk, York University, Canada
1. Challenging Conventions, Building Solidarity: The Future(s) of
Critical Marketing Part I - The Conceptualisation and Development of Critical
Marketing
2. Some Intensities of Terminal Marketing
3. Postcolonialism,
Subalternity, and Critical Marketing
4. Can Decolonialism be Critical
Marketing?
5. Feminist Perspectives in Marketing: Past, Present, and Future
6. As Queering Marketing: Stirring the Field Again and Forward Through Queer
Theory
7. Critical Social Marketing in Troubling Times
8. Critical
Macromarketing, Sustainable Marketing, and Globalization Part II - Critical
Marketing and Practices
9. Critical Studies of Marketing Work
10. Critical
Perspectives on Brand Management
11. Advertising Practice and Critical
Marketing Adapting to Digitisation
12. Service-Dominant Logic: The
Evolution of a Universal Marketing Rhetoric
13. Creating Accessible Markets:
Letters to Marketers
14. Religious Critiques of the Market Part III -
Critical Marketing and Marketplace Dynamics
15. Re-mapping Power for Critical
Marketing and Consumer Research
16. Ideology and Critical Marketing Studies
17. Choice and Choicelessness in Consumer Practice
18. Non-western Cultures
and Critical Marketing
19. Managing Racial Stigma in Consumer Culture
20.
Consumer Vulnerability: Critical Insights from Stories, Action Research and
Visual Culture
21. Marketing in the Anthropocene: The Degrowth Turn Part IV -
Critical Marketing and Consumer Society
22. Biopolitical Marketing and the
Commodification of Social Contexts
23. Exploitation and Emancipation
24.
Marketing and the Production of Consumers Objective Violence
25. Modern
Slavery
26. Zygmunt Bauman Critical Thinker, Critical Theorist of Consumer
Culture: On Liquid Modernity, Dark Times and Critical Marketing
27. Informal
Markets, Bazaars, and Critical Marketing
28. Critical Marketing in Crisis
Part V - Critical Marketing and Digital Disruptions
29. Digital Platforms and
Platformization of Consumer Culture
30. Consumer Privacy in the Digital Era
31. Social Media, Big Data, and Critical Marketing
32. Hyper-relevance in
Digital Marketing
33. Going Analogue in a Post-Digital Society
Mark Tadajewski is an Honorary Professor of Marketing at the University of York; The Open University; and Royal Holloway, University of London, UK.
Matthew Higgins is the Head of Department for Strategy and Marketing at The Open University, UK.
Janice Denegri-Knott is a Professor in Consumer Culture and Behaviour at Bournemouth University and a Visiting Professor at the Centre for Consumption Research at Gothenburg University, Sweden.
Rohit Varman is a Professor of Marketing and Consumption at the University of Birmingham, UK.
