The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:
• Conceptual foundations,
• Institutional and organizational dimensions,
• Implementing strategic communication, and
• Domains of practice
An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this handbook is essential reading for scholars in strategic communication at all levels of experience.
Introduction Section 1: Conceptual Foundations of Strategic
Communication
1. Strategic communication: Theoretical foundations and
progress of the research area
2. (Re-)reading Clausewitz: The strategy
discourse and its implications for strategic communication
3. The strategic
turn in communication science
4. Strategic communication and the public
sphere
5. Dewey, the public sphere and strategic communication
6.
Communication in a Networked World
7. Contextual Distortion and strategic
communication
8. Social Theories for Strategic Communication Section 2:
Institutional and Organizational Dimensions
9. Strategic communication as
institutional work
10. Cultural influences on strategic communication
11.
Strategic Communication: The Role of Polyphony in Management Team
12.
Strategy as communicative practice in organizations
13. Good Governance and
Strategic Communication: A Communication Capital Approach
14. Adopting an
Entrepreneurial Perspective to the Study of Strategic Communication
15. The
role of communication executives in strategy and strategizing
16.
Organizational Goals and Behavioral Objectives in Strategic Communication
Section 3: Implementing Strategic Communication
17. A Theoretical Framework
for Strategic Communication Messaging
18. Framing as a Strategic Persuasive
Message Tactic
19. Image repair theory in the context of strategic
communication
20. Images with messages: A semiotic approach to identifying
and decoding strategic visual communication
21. Relationship Cultivation
Strategies in Strategic Communication
22. Strategic communication in
participatory culture: From one- and two-way communication to participatory
communication through social media Section 4: Domains of Practice
23.
Institutionalization in public relations: another step in examining its place
in strategic communication
24. Strategy in advertising
25. The strategic
context of political communication
26. Communicating Strategically in
Government
27. Strategic Health Communication: Theory- and Evidence-Based
Campaign Development
8. Strategic Activism for democratization and Social
Change
29. Strategic dimensions of public diplomacy
30. Strategic
communication practice of international non-governmental organizations
31.
Terrorism as strategic communication
32. Strategic Intent and Crisis
Communication: The Emergence of a Field
33. Crisis communication and
improvisation in a digital age
34. Strategizing risk communication
35.
Strategic communication during change
36. Social media and strategic
communication: an examination of theory and practice in communication
research
37. Global strategic communication: from the lens of coordination,
control, standardization, and localization
Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA.
Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is editor of the International Journal of Strategic Communication and has published more than 35 books and 340 articles, chapters and study reports in different languages so far.
