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E-raamat: Routledge Handbook of Strategic Communication

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Edited by (University of Leipzig, Germany and BI Norwegian Business School), Edited by (Lamar University, USA)
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"The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects ofthe field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the sections in the volume cover: Conceptual foundations-Institutional and organizational dimensions-Impact of organizational variables-Domains of practice-Outlooks for future studyAn international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience"--

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

• Conceptual foundations,

• Institutional and organizational dimensions,

• Implementing strategic communication, and

• Domains of practice

An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Contributors ix
Introduction xx
Ansgar Zerfass
Derina R. Holtzhausen
PART I Conceptual Foundations of Strategic Communication
1(140)
1 Strategic Communication: Opportunities and Challenges of the Research Area
3(15)
Derina Holtzhausen
Ansgar Zerfass
2 (Re-)Reading Clausewitz: The Strategy Discourse and its Implications for Strategic Communication
18(16)
Howard Nothhaft
Hagen Scholzel
3 The Strategic Turn in Communication Science: On the History and Role of Strategy in Communication Science from Ancient Greece Until the Present Day
34(19)
Simon Møberg Torp
4 Strategic Communication and the Public Sphere From a European Perspective
53(21)
Gunter Bentele
Howard Nothhaft
5 Dewey, the Public Sphere, and Strategic Communication
74(19)
Charles C. Self
6 Strategic Communication in a Networked World: Integrating Network and Communication Theories in the Context of Government to Citizen Communication
93(20)
Lindsay Young
Willem Pieterson
7 Contextual Distortion: Strategic Communication Versus the Networked Nature of Nearly Everything
113(14)
Priscilla Murphy
8 Social Theories for Strategic Communication
127(14)
Øyvind Ihlen
Piet Verhoeven
PART II Institutional and Organizational Dimensions
141(126)
9 Strategic Communication as Institutional Work
143(14)
Magnus Fredriksson
Josef Pallas
10 Cultural Influences on Strategic Communication
157(15)
Kim A. Johnston
James L. Everett
11 Strategic Communication: The Role of Polyphony in Management Team Meetings
172(18)
Helle Kryger Aggerholm
Christa Thomsen
12 Strategy as Communicational Practice in Organizations
190(11)
Marlene Marchiori
Sergio Bulgacov
13 Good Governance and Strategic Communication: A Communication Capital Approach
201(13)
Patricia Riley
Gail Fann Thomas
Rebecca Weintraub
Allison Noyes
Stephanie Dixon
14 Adopting an Entrepreneurial Perspective in the Study of Strategic Communication
214(15)
Emanuele Invernizzi
Stefania Romenti
15 The Role of Communication Executives in Strategy and Strategizing
229(15)
Finn Frandsen
Winni Johansen
16 Organizational Goals and Communication Objectives in Strategic Communication
244(23)
Kirk Hallahan
PART III Implementing Strategic Communication
267(84)
17 A Theoretical Framework for Strategic Communication Messaging
269(16)
Kelly Page Werder
18 Framing as a Strategic Persuasive Message Tactic
285(18)
Kenneth E. Kim
19 Image Repair Theory in the Context of Strategic Communication
303(9)
William L. Benoit
20 Images With Messages: A Semiotic Approach to Identifying and Decoding Strategic Visual Communication
312(16)
Janis Teruggi Page
21 Relationship Cultivation Strategies in Strategic Communication
328(9)
Eyun-Jung Ki
22 Strategic Communication in Participatory Culture: From One- and Two-Way Communication to Participatory Communication Through Social Media
337(14)
Jesper Falkheimer
Mats Heide
PART IV Domains of Practice
351(221)
23 Institutionalization in Public Relations: Another Step in Examining its Place in Strategic Communication
353(17)
Robert I. Wakefield
Kenneth D. Plowman
Alex Curry
24 Strategy in Advertising
370(13)
Tino G. K. Meitz
Guido Zurstiege
25 The Strategic Context of Political Communication
383(13)
Spiro Kiousis
Jesper Stromback
26 Communicating Strategically in Government
396(13)
Kirsten Kozolanka
27 Strategic Health Communication: Theory- and Evidence-Based Campaign Development
409(15)
Constanze Rossmann
28 Strategic Activism for Democratization and Social Change
424(15)
Cheryll Ruth Soriano
29 Strategic Dimensions of Public Diplomacy
439(20)
Martin Loffelholz
Claudia Auer
Alice Srugies
30 Strategic Communication Practice of International Nongovernmental Organizations
459(22)
Andreas Schwarz
Alexander Fritsch
31 Terrorism as Strategic Communication
481(16)
Liane Rothenberger
32 Strategic Intent and Crisis Communication: The Emergence of a Field
497(11)
W. Timothy Coombs
Sherry J. Holladay
33 Crisis Communication and Improvisation in a Digital Age
508(12)
Mats Eriksson
34 Strategizing Risk Communication
520(13)
Juliana Raupp
35 Strategic Communication During Change
533(12)
Rita Jarventie-Thesleff
Johanna Moisander
Mikko Villi
36 Social Media and Strategic Communication: An Examination of Theory and Practice in Communication Research
545(16)
Bobbi Kay Lewis
Cynthia Nichols
37 Global Strategic Communication: From the Lens of Coordination, Control, Standardization, and Localization
561(11)
Juan-Carlos Molleda
Sarabdeep Kochhar
Index 572
Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA.

Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is editor of the International Journal of Strategic Communication and has published more than 35 books and 340 articles, chapters and study reports in different languages so far.
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