The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
This book offers an interdisciplinary exploration of consumer behaviour in the fashion industry and the factors driving consumer decision making. It will be essential resource for scholars across fashion, consumer psychology, and marketing. It will...Loe edasi...
This book explores the managerial, marketing, economic, operational, and financial strategies that have enabled trade publishing to confront many macroeconomic and technological changes so far in the 21st century in a far more efficient way than man...Loe edasi...
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
This book explores the relationship between business, peace, and democracy, focusing on the role businesses play in influencing these processes. It explores why and how businesses can contribute to peace- and democracy-building, examining their po...Loe edasi...
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technolo...Loe edasi...
This book shows how companies can systematically transform customer data into measurable value with practical frameworks, use cases, and tools. Whether its Golden Record, Customer Data Platform, or AI-powered personalization: contributions from exp...Loe edasi...
Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences,...Loe edasi...
This book critically explores the gendered dynamics within the fashion world, focusing on the intersection of gender, identity, labor practices, media representation, and consumer experiences. It addresses how the fashion industry, long celebrated a...Loe edasi...
In a time when consumers are more eco-aware than ever, this book provides a clear framework for businesses to make marketing decisions that not only drive profitability but also positively impact the environment and society. Through its...Loe edasi...
Centred around the case of Botswana, this book explores organizational crisis communication from the Global South, providing insights and empirical evidence from the region to challenge Western-centric views on crisis communication. The book will...Loe edasi...
This book offers a comprehensive and integrated perspective on brand management, addressing a persistent challenge in the field: the fragmentation of theory and the measurement of brand value. Despite extensive research, the coexistence of multiple...Loe edasi...
The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brands credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch....Loe edasi...
(Ilmumisaeg: 11-Jun-2026, Hardback, Kirjastus: University of Chicago Press, ISBN-13: 9780226837338)
A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse. Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators se...Loe edasi...
AI in Public Policy and Business brings together ideas on how artificial intelligence is shaping business, industry, and public policy. AI in Public Policy and Business brings together ideas on how artificial intellige...Loe edasi...
This book shows how churches can discover and strengthen their distinctive identityenabling them to present themselves as a strong brand both internally and externally. Instead of focusing on superficial advertising, it highlights what truly defines...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
This book offers a comprehensive approach to modelling visual behaviour in marketing research, particularly through the lens of various types of Hidden Markov Models, including a new linguistic pattern-based version. It explores the critical role of...Loe edasi...
(Ilmumisaeg: 09-Jun-2026, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394387274)
Proven blueprint to master the art of sponsorships and start signing million-dollar deals The Sponsorship Bible: The Proven Framework for Winning Marketing Partnerships Across Any Industry shatters the mystery surrounding lucrative partne...Loe edasi...
Sustainable Innovation in Africa: Prospects, Challenges and Trends provides a timely and in-depth examination of how innovation is reshaping African sustainability. As African economies navigate rapid urbanisation, climate change, technolog...Loe edasi...
How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer behaviors of this influential cohort, by analyzing the key determin...Loe edasi...
Trust and Human Resource Management: Navigating Human Capital in the Age of Transformation explains why trust has become one of the most practical “must-haves” for managing people today. Trust and Human Resource Management...Loe edasi...
This book presents a cohesive collection of cutting-edge research focused on advanced decision-support methodologies for complex and ambiguous operational contexts. This volume systematically assembles ten pivotal studies employing uncertain decis...Loe edasi...
This book delves deeply into the evolution of service science and its application to Indonesia, a country characterized by its agrarian and maritime identities, rich cultural tapestry, and huge physical geography. It investigates how these elements...Loe edasi...
Ethical consumption encompasses a broad spectrum of issues including fair trade, sustainable sourcing, cruelty-free products, and ethical labour practices. Beyond mere transactions, todays consumers seek alignment with values, pushing for sustainabi...Loe edasi...
The economy remains a rationalising tool for explaining the condition of the artist, both for professional and for experts, even when this implies a form of dissociation between the artist and the economist. Focusing on the relationship between art...Loe edasi...
Organisations currently face fundamental changes such as technological innovations; global power shifts and tensions; changing economic systems; and socio-cultural tensions. These conditions compel them to ask identity-related questions like: Who ar...Loe edasi...
This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical guidance for marketers, technology teams, and d...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
(Ilmumisaeg: 18-Jun-2026, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781035342099)
This forward-thinking Handbook advances research and practice in public communication, bridging theory, methodology and application. Its interdisciplinary approach utilises frameworks, tools and evidence-based insights to understand and evaluate com...Loe edasi...
This book offers an interdisciplinary exploration of consumer behaviour in the fashion industry and the factors driving consumer decision making. It will be essential resource for scholars across fashion, consumer psychology, and marketing. It will...Loe edasi...
This book explores the managerial, marketing, economic, operational, and financial strategies that have enabled trade publishing to confront many macroeconomic and technological changes so far in the 21st century in a far more efficient way than man...Loe edasi...
(Ilmumisaeg: 16-Jun-2026, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781035308965)
This thoroughly revised second edition showcases analytical marketing methods and their real-life applications. Chapters describe the methods in detail while 22 new and updated case studies outline detailed examples of their uses in marketing managem...Loe edasi...
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
(Ilmumisaeg: 16-Jun-2026, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781035339440)
This resourceful book examines Transformative Advertising Research as both a conceptual framework and an emerging subfield of advertising dedicated to enhancing well-being across individuals, institutions and society. Scholars from across the globe...Loe edasi...
This book explores the relationship between business, peace, and democracy, focusing on the role businesses play in influencing these processes. It explores why and how businesses can contribute to peace- and democracy-building, examining their po...Loe edasi...
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technolo...Loe edasi...
This book shows how companies can systematically transform customer data into measurable value with practical frameworks, use cases, and tools. Whether its Golden Record, Customer Data Platform, or AI-powered personalization: contributions from exp...Loe edasi...
Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences,...Loe edasi...
This book critically explores the gendered dynamics within the fashion world, focusing on the intersection of gender, identity, labor practices, media representation, and consumer experiences. It addresses how the fashion industry, long celebrated a...Loe edasi...
In a time when consumers are more eco-aware than ever, this book provides a clear framework for businesses to make marketing decisions that not only drive profitability but also positively impact the environment and society. Through its...Loe edasi...
Centred around the case of Botswana, this book explores organizational crisis communication from the Global South, providing insights and empirical evidence from the region to challenge Western-centric views on crisis communication. The book will...Loe edasi...
This book offers a comprehensive and integrated perspective on brand management, addressing a persistent challenge in the field: the fragmentation of theory and the measurement of brand value. Despite extensive research, the coexistence of multiple...Loe edasi...
The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brands credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch....Loe edasi...
Let creativity unlock your public relations writing to prepare you for todays tech-infused workplace. From press releases and media kits to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and p...Loe edasi...
Let creativity unlock your public relations writing to prepare you for todays tech-infused workplace. From press releases and media kits to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and p...Loe edasi...
(Ilmumisaeg: 11-Jun-2026, Hardback, Kirjastus: University of Chicago Press, ISBN-13: 9780226837338)
A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse. Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators se...Loe edasi...
AI in Public Policy and Business brings together ideas on how artificial intelligence is shaping business, industry, and public policy. AI in Public Policy and Business brings together ideas on how artificial intellige...Loe edasi...
This book shows how churches can discover and strengthen their distinctive identityenabling them to present themselves as a strong brand both internally and externally. Instead of focusing on superficial advertising, it highlights what truly defines...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and co...Loe edasi...
This book offers a comprehensive approach to modelling visual behaviour in marketing research, particularly through the lens of various types of Hidden Markov Models, including a new linguistic pattern-based version. It explores the critical role of...Loe edasi...
(Ilmumisaeg: 09-Jun-2026, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394387274)
Proven blueprint to master the art of sponsorships and start signing million-dollar deals The Sponsorship Bible: The Proven Framework for Winning Marketing Partnerships Across Any Industry shatters the mystery surrounding lucrative partne...Loe edasi...
