The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technolo...Loe edasi...
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and co...Loe edasi...
This book offers a comprehensive approach to modelling visual behaviour in marketing research, particularly through the lens of various types of Hidden Markov Models, including a new linguistic pattern-based version. It explores the critical role of...Loe edasi...
From feature stories and blog posts to explainer videos and social media campaigns, content teams are producing more than everoften with limited visibility into whats working and why. This book bridges the gap for professionals who need practical, s...Loe edasi...
Sustainable Innovation in Africa: Prospects, Challenges and Trends provides a timely and in-depth examination of how innovation is reshaping African sustainability....Loe edasi...
How does Generation Z in Central and Eastern Europe engage with brands, make purchasing decisions, and develop long-term brand loyalty? The monograph discusses the unique consumer behaviors of this influential cohort, by analyzing the key determin...Loe edasi...
Trust and Human Resource Management: Navigating Human Capital in the Age of Transformation explains why trust has become one of the most practical “must-haves” for managing people today. Trust and Human Resource Management...Loe edasi...
This book presents a cohesive collection of cutting-edge research focused on advanced decision-support methodologies for complex and ambiguous operational contexts. This volume systematically assembles ten pivotal studies employing uncertain decis...Loe edasi...
Ethical consumption encompasses a broad spectrum of issues including fair trade, sustainable sourcing, cruelty-free products, and ethical labour practices. Beyond mere transactions, todays consumers seek alignment with values, pushing for sustainabi...Loe edasi...
Marketing is undergoing a radical transformation: companies face the challenge of strategically leveraging a flood of technologies, data, and automation opportunities. But how can MarTech and Artificial Intelligence be used effectively to secure com...Loe edasi...
This book examines the transformation of online targeting in a world of increasing privacy regulation, declining third-party identifiers, and growing reliance on first-party data. It provides practical guidance for marketers, technology teams, and d...Loe edasi...
(Ilmumisaeg: 05-Jun-2026, Paperback / softback, Kirjastus: Routledge India, ISBN-13: 9781032525839)
This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets....Loe edasi...
(Ilmumisaeg: 05-Jun-2026, Hardback, Kirjastus: Routledge India, ISBN-13: 9781032318981)
This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and their application in diverse areas and markets....Loe edasi...
Amid global sustainability difficulties and rising economic uncertainty, this book emphasizes the necessity for integrated strategies that harmonize security, sustainable development, and technological innovation. It helps create robust and transp...Loe edasi...
Improved energy security is essential for maintaining continuity during interruptions and facilitates the worldwide shift towards low-carbon economies. This component of the research demonstrates the relationship between energy sustainability and...Loe edasi...
The economy remains a rationalising tool for explaining the condition of the artist, both for professional and for experts, even when this implies a form of dissociation between the artist and the economist. Focusing on the relationship between art...Loe edasi...
Does money make you happy? Are you a saver or spender…and why? Is money the most important factor in our work motivation This lively and informative book addresses these issues and more, delving into questions that get to the heart of how we think ab...Loe edasi...
Artificial intelligence is no longer just a tool for automation; it is becoming the operating system of modern organizations. AI and Resilient Organizations explores how agentic, data-centric AI can enhance human creativity, ethics, and ada...Loe edasi...
(Ilmumisaeg: 04-Jun-2026, Paperback / softback, Kirjastus: LID Publishing, ISBN-13: 9781918215113)
This is a critical, deep-dive examination into how the advertising industrys media function collapsed from a profitable, integrated department during the Golden Age of Advertising into todays fragmented, less effective, and often opaque business. A...Loe edasi...
Organisations currently face fundamental changes such as technological innovations; global power shifts and tensions; changing economic systems; and socio-cultural tensions. These conditions compel them to ask identity-related questions like: Who ar...Loe edasi...
Discussing classic and cutting-edge research in corporate social responsibility and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.This b...Loe edasi...
Discussing classic and cutting-edge research in corporate social responsibility and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.This b...Loe edasi...
(Ilmumisaeg: 02-Jun-2026, Hardback, Kirjastus: Silicon Valley Press, ISBN-13: 9798986101200)
Products dont fail. Markets do.Every year, startups and enterprises pour millions into building world-class products--only to watch them disappear into obscurity. The problem isnt the technology. Its the inability to capture an...Loe edasi...
What and how we eat has big implications for our health, our society and the environment. Therefore, it is crucial that we understand what people eat, the reasons why people eat the way they do, and how we can best change food consumer practices. Fo...Loe edasi...
This book critically explores the gendered dynamics within the fashion world, focusing on the intersection of gender, identity, labor practices, media representation, and consumer experiences. It addresses how the fashion industry, long celebrated a...Loe edasi...
This book features the second volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme Management, Culture and Arts Synergies for Future Innovative Touri...Loe edasi...
Pedagogies of Value explores how China is reshaping global hierarchies of worth. This book investigates how value is taught, contested, and transformed in everyday encounters and reveals how foreign intermediary attempts to educate Chinese consumers...Loe edasi...
