This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive, digital, hybrid, and multi-platform narratives and experiences. This thoroughly revised second edition equip...Loe edasi...
This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive, digital, hybrid, and multi-platform narratives and experiences....Loe edasi...
This volume brings together a collection of studies from leading scholars that critically examine the barriers to accessibility in marketplaces. It explores the pervasive forces of ableism embedded in marketplace practices and environments that ofte...Loe edasi...
A celebration of the stunning graphic design and lettering artworks that grace the streets and buildings of the cities and countryside in France....Loe edasi...
This is the inaugural volume of the book series European Marketing Academy Insights, a flagship publication of the European Marketing Academy (EMAC). This volume, which showcases top research from the EMAC Spring Conference 2025, was developed thr...Loe edasi...
This work invites readers to rediscover marketing as a space for authenticity, empathy, and purpose. In a business world driven by speed, automation, and superficial metrics, Andreea Orîndaru calls for a return to what truly connects usour shared hu...Loe edasi...
This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologiesincluding 360-degree video, virtual...Loe edasi...
In todays world of Big Data, data scientists must stay ahead of the game, especially in environments that are increasingly unstructured and semi-structured. They need fresh skills to navigate these complex environments. It is also important to quest...Loe edasi...
This title offers comprehensive framework for circular design integrating systems thinking, business models, service design, and product development. Examines regulatory environments, financial strategies, and practical implementation tools....Loe edasi...
This book offers a comprehensive and integrated perspective on brand management, addressing a persistent challenge in the field: the fragmentation of theory and the measurement of brand value. Despite extensive research, the coexistence of multiple...Loe edasi...
The proliferation of energy, agricultural, water and food insecurity can be attributed to a multitude of factors, including advancements in technology that have facilitated the technical and economic utilization of energy and water resources, envi...Loe edasi...
The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.Now in a fully revised and updated second edition, it explores communication within, throu...Loe edasi...
This book examines how various areas of law collectively influence the relationship between a company and its directors, particularly in safeguarding the long-term interests of stakeholders. It will be of interest to researchers in the field of corp...Loe edasi...
In this book, faculty and researchers from ESSEC Business School, a recognised leader among European schools of business and management, provide a multi-faceted perspective on the obstacles that come in the way of the transformation of dominant busi...Loe edasi...
Beyond researching and teaching responsible management, business schools should aspire to walk the talk. They ought to become role models and responsible organisations themselves. Focussing on the original UK and Ireland institutions who committed...Loe edasi...
Trust, Media and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact medi...Loe edasi...
Cooperatives have spread across virtually all continents. Today, the International Cooperative Alliance (ICA) recognises over 3 million cooperatives with 1 billion cooperative members or about 12 of the human population and serving many more memb...Loe edasi...
This book addresses current developments in the field of sustainable finance, conveying the relevant theories in connection with their practical application. It considers the sustainable finance ecosystem from a broad and integrated viewpoint and pr...Loe edasi...
The book aims to provide a comprehensive analysis of the theoretical and practical aspects related to values in international business, including changes in the value creation process and the adaptation and evolution of firms in an environment affec...Loe edasi...
This book is a comprehensive exploration of the critical role of trust in the rapidly evolving world of AI, providing a thorough examination of how trust influences the integration and effectiveness of generative AI in various aspects of society....Loe edasi...
The essence of the book is to investigate the forms, benefits and limitations of engaging consumers in the development of cultural institution offerings. It aims to identify methods for culture product development with consumer engagement, in part...Loe edasi...
This handbook identifies the recent challenges in accounting research and the Sustainable Development Goals (SDGs) by exploring the evolutionary pathways and future direction of sustainability reporting. It explores the role of businesses as contrib...Loe edasi...
Luxury today is no longer defined by products alone. It is also shaped by the experience clients live, feel and remember. Intentional Luxury is a transformative guide for professionals who seek to engage clients in meaningful, high impact interactio...Loe edasi...
Organisations currently face fundamental changes such as technological innovations; global power shifts and tensions; changing economic systems; and socio-cultural tensions. These conditions compel them to ask identity-related questions like: Who ar...Loe edasi...
This book offers a comprehensive approach to modelling visual behaviour in marketing research, particularly through the lens of various types of Hidden Markov Models, including a new linguistic pattern-based version. It explores the critical role of...Loe edasi...
In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a...Loe edasi...
Based on 20 years of sales experience, Built to Grow is the go-to-market field guide for startup founders. Startup founders often wish for a playbook for building and scaling a sales function. All too often, its an e...Loe edasi...
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive, digital, hybrid, and multi-platform narratives and experiences. This thoroughly revised second edition equip...Loe edasi...
This thoroughly revised second edition equips readers with cutting-edge skills to create powerful concepts for interactive, digital, hybrid, and multi-platform narratives and experiences....Loe edasi...
This volume brings together a collection of studies from leading scholars that critically examine the barriers to accessibility in marketplaces. It explores the pervasive forces of ableism embedded in marketplace practices and environments that ofte...Loe edasi...
A celebration of the stunning graphic design and lettering artworks that grace the streets and buildings of the cities and countryside in France....Loe edasi...
This is the inaugural volume of the book series European Marketing Academy Insights, a flagship publication of the European Marketing Academy (EMAC). This volume, which showcases top research from the EMAC Spring Conference 2025, was developed thr...Loe edasi...
(Ilmumisaeg: 25-Jun-2026, Paperback / softback, Kirjastus: LID Publishing, ISBN-13: 9781917391993)
This concise book is a powerful, hands-on workshop designed to help you build a brand that is genuinely, unapologetically you. By a professional with 30 years of experience in branding, marketing, and personal development, the book combines strategi...Loe edasi...
This work invites readers to rediscover marketing as a space for authenticity, empathy, and purpose. In a business world driven by speed, automation, and superficial metrics, Andreea Orîndaru calls for a return to what truly connects usour shared hu...Loe edasi...
This book aims to examine the practical implications of digital video advertising across a wide range of contemporary video formats. It systematically explores the contributions of advanced advertising technologiesincluding 360-degree video, virtual...Loe edasi...
In todays world of Big Data, data scientists must stay ahead of the game, especially in environments that are increasingly unstructured and semi-structured. They need fresh skills to navigate these complex environments. It is also important to quest...Loe edasi...
This title offers comprehensive framework for circular design integrating systems thinking, business models, service design, and product development. Examines regulatory environments, financial strategies, and practical implementation tools....Loe edasi...
This book offers a comprehensive and integrated perspective on brand management, addressing a persistent challenge in the field: the fragmentation of theory and the measurement of brand value. Despite extensive research, the coexistence of multiple...Loe edasi...
The proliferation of energy, agricultural, water and food insecurity can be attributed to a multitude of factors, including advancements in technology that have facilitated the technical and economic utilization of energy and water resources, envi...Loe edasi...
The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.Now in a fully revised and updated second edition, it explores communication within, throu...Loe edasi...
This book examines how various areas of law collectively influence the relationship between a company and its directors, particularly in safeguarding the long-term interests of stakeholders. It will be of interest to researchers in the field of corp...Loe edasi...
In this book, faculty and researchers from ESSEC Business School, a recognised leader among European schools of business and management, provide a multi-faceted perspective on the obstacles that come in the way of the transformation of dominant busi...Loe edasi...
Beyond researching and teaching responsible management, business schools should aspire to walk the talk. They ought to become role models and responsible organisations themselves. Focussing on the original UK and Ireland institutions who committed...Loe edasi...
Trust, Media and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact medi...Loe edasi...
Cooperatives have spread across virtually all continents. Today, the International Cooperative Alliance (ICA) recognises over 3 million cooperatives with 1 billion cooperative members or about 12 of the human population and serving many more memb...Loe edasi...
This book addresses current developments in the field of sustainable finance, conveying the relevant theories in connection with their practical application. It considers the sustainable finance ecosystem from a broad and integrated viewpoint and pr...Loe edasi...
The book aims to provide a comprehensive analysis of the theoretical and practical aspects related to values in international business, including changes in the value creation process and the adaptation and evolution of firms in an environment affec...Loe edasi...
This book is a comprehensive exploration of the critical role of trust in the rapidly evolving world of AI, providing a thorough examination of how trust influences the integration and effectiveness of generative AI in various aspects of society....Loe edasi...
The essence of the book is to investigate the forms, benefits and limitations of engaging consumers in the development of cultural institution offerings. It aims to identify methods for culture product development with consumer engagement, in part...Loe edasi...
This handbook identifies the recent challenges in accounting research and the Sustainable Development Goals (SDGs) by exploring the evolutionary pathways and future direction of sustainability reporting. It explores the role of businesses as contrib...Loe edasi...
Luxury today is no longer defined by products alone. It is also shaped by the experience clients live, feel and remember. Intentional Luxury is a transformative guide for professionals who seek to engage clients in meaningful, high impact interactio...Loe edasi...
Organisations currently face fundamental changes such as technological innovations; global power shifts and tensions; changing economic systems; and socio-cultural tensions. These conditions compel them to ask identity-related questions like: Who ar...Loe edasi...
This book offers a comprehensive approach to modelling visual behaviour in marketing research, particularly through the lens of various types of Hidden Markov Models, including a new linguistic pattern-based version. It explores the critical role of...Loe edasi...
In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a...Loe edasi...
(Ilmumisaeg: 22-Jun-2026, Paperback / softback, Kirjastus: De Gruyter, ISBN-13: 9783119144421)
In an era of AI disruption, economic volatility, and workplace burnout, traditional problem-solving methods are failing. Reverse Thinking offers a groundbreaking toolkit for tackling modern challenges by merging logic with creativity, structure with...Loe edasi...
This book offers a comprehensive exploration of the powerful intersection between behavior science and performance improvement and demonstrates the myriad ways in which this science can advance performance improvement. The chapters in this book w...Loe edasi...
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical impl...Loe edasi...
The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the develop...Loe edasi...
This book helps make sense of the emerging and established social innovations that have disrupted and are disrupting the world of finance.Written in an engaging style, this book offers a systematic study of social innovation in the financia...Loe edasi...
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emission...Loe edasi...
Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability....Loe edasi...
Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising techn...Loe edasi...
The economy remains a rationalising tool for explaining the condition of the artist, both for professional and for experts, even when this implies a form of dissociation between the artist and the economist. Focusing on the relationship between art...Loe edasi...
This book shows how companies can systematically transform customer data into measurable value with practical frameworks, use cases, and tools. Whether its Golden Record, Customer Data Platform, or AI-powered personalization: contributions from exp...Loe edasi...
(Ilmumisaeg: 18-Jun-2026, Hardback, Kirjastus: Cambridge University Press, ISBN-13: 9781108837392)
This Handbook is essential for researchers, students, and practitioners seeking to understand behaviour in the digital age. Bridging behavioural science and data science, it offers interdisciplinary insights, ethical reflections, and practical appli...Loe edasi...
This Handbook is essential for researchers, students, and practitioners seeking to understand behaviour in the digital age. Bridging behavioural science and data science, it offers interdisciplinary insights, ethical reflections, and practical appli...Loe edasi...
(Ilmumisaeg: 18-Jun-2026, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781035342099)
This forward-thinking Handbook advances research and practice in public communication, bridging theory, methodology and application. Its interdisciplinary approach utilises frameworks, tools and evidence-based insights to understand and evaluate comm...Loe edasi...
