The book surveys Islamic finance and sustainability theories, setting the stage to detail the actual work of businesses, banks, NGOs and multilateral agencies addressing water, food and energy insecurity. It discusses practical cases from an Islamic...Loe edasi...
The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication....Loe edasi...
This book examines how various areas of law collectively influence the relationship between a company and its directors, particularly in safeguarding the long-term interests of stakeholders. It will be of interest to researchers in the field of corp...Loe edasi...
In this book, faculty and researchers from ESSEC Business School, a recognised leader among European schools of business and management, provide a multi-faceted perspective on the obstacles that come in the way of the transformation of dominant busi...Loe edasi...
Beyond researching and teaching responsible management, business schools should aspire to walk the talk. Focussing on the original UK and Ireland institutions who committed to this initiative formally by becoming signatories, this book considers how...Loe edasi...
Trust, Media, and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact media trustwor...Loe edasi...
This handbook highlights the essential issues and debates of cooperatives and provides a future research agenda, outlining the distinctions and similarities between individual and (inter)organizational cooperation, and explores the connections of co...Loe edasi...
This book addresses current developments in the field of sustainable finance, conveying the relevant theories in connection with their practical application. It considers the sustainable finance ecosystem from a broad and integrated viewpoint and pr...Loe edasi...
The book aims to provide a comprehensive analysis of the theoretical and practical aspects related to values in international business, including changes in the value creation process and the adaptation and evolution of firms in an environment affec...Loe edasi...
This book is a comprehensive exploration of the critical role of trust in the rapidly evolving world of AI, providing a thorough examination of how trust influences the integration and effectiveness of generative AI in various aspects of society....Loe edasi...
The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as...Loe edasi...
This handbook identifies the recent challenges in accounting research and the Sustainable Development Goals (SDGs) by exploring the evolutionary pathways and future direction of sustainability reporting. It explores the role of businesses as contrib...Loe edasi...
This book offers a clear and insightful guide to the evolving role of AI in modern marketing. Synthesizing extensive research with high-level executive interviews, the author reveals how AI excels at personalization, automation, and data-driven opti...Loe edasi...
This book offers a comprehensive exploration of the powerful intersection between behavior science and performance improvement and demonstrates the myriad ways in which this science can advance performance improvement. The chapters in this book were...Loe edasi...
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical impl...Loe edasi...
The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the develop...Loe edasi...
This book offers a systematic study of social innovation in the financial services. It provides a new framework for understanding financial social innovations (FINSIs), and applies the framework to seven examples: microfinance, P2P lending, crowdfun...Loe edasi...
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emission...Loe edasi...
Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability....Loe edasi...
This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policyma...Loe edasi...
This book features the first volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme Management, Culture and Arts Synergies for Future Innovative Touris...Loe edasi...
In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
This book offers an interdisciplinary exploration of consumer behaviour in the fashion industry and the factors driving consumer decision making. It will be essential resource for scholars across fashion, consumer psychology, and marketing. It will...Loe edasi...
This book explores the managerial, marketing, economic, operational, and financial strategies that have enabled trade publishing to confront many macroeconomic and technological changes so far in the 21st century in a far more efficient way than man...Loe edasi...
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
This book explores the relationship between business, peace, and democracy, focusing on the role businesses play in influencing these processes. It explores why and how businesses can contribute to peace- and democracy-building, examining their po...Loe edasi...
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technolo...Loe edasi...
The book surveys Islamic finance and sustainability theories, setting the stage to detail the actual work of businesses, banks, NGOs and multilateral agencies addressing water, food and energy insecurity. It discusses practical cases from an Islamic...Loe edasi...
The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication....Loe edasi...
This book examines how various areas of law collectively influence the relationship between a company and its directors, particularly in safeguarding the long-term interests of stakeholders. It will be of interest to researchers in the field of corp...Loe edasi...
In this book, faculty and researchers from ESSEC Business School, a recognised leader among European schools of business and management, provide a multi-faceted perspective on the obstacles that come in the way of the transformation of dominant busi...Loe edasi...
Beyond researching and teaching responsible management, business schools should aspire to walk the talk. Focussing on the original UK and Ireland institutions who committed to this initiative formally by becoming signatories, this book considers how...Loe edasi...
Trust, Media, and the Economy: Mutual Relations delves into the critical relationships between trust, media, and economic behavior. This book explores how trust in media influences economic decisions and how economic conditions impact media trustwor...Loe edasi...
This handbook highlights the essential issues and debates of cooperatives and provides a future research agenda, outlining the distinctions and similarities between individual and (inter)organizational cooperation, and explores the connections of co...Loe edasi...
This book addresses current developments in the field of sustainable finance, conveying the relevant theories in connection with their practical application. It considers the sustainable finance ecosystem from a broad and integrated viewpoint and pr...Loe edasi...
The book aims to provide a comprehensive analysis of the theoretical and practical aspects related to values in international business, including changes in the value creation process and the adaptation and evolution of firms in an environment affec...Loe edasi...
This book is a comprehensive exploration of the critical role of trust in the rapidly evolving world of AI, providing a thorough examination of how trust influences the integration and effectiveness of generative AI in various aspects of society....Loe edasi...
The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as...Loe edasi...
This handbook identifies the recent challenges in accounting research and the Sustainable Development Goals (SDGs) by exploring the evolutionary pathways and future direction of sustainability reporting. It explores the role of businesses as contrib...Loe edasi...
This book offers a clear and insightful guide to the evolving role of AI in modern marketing. Synthesizing extensive research with high-level executive interviews, the author reveals how AI excels at personalization, automation, and data-driven opti...Loe edasi...
This book offers a comprehensive exploration of the powerful intersection between behavior science and performance improvement and demonstrates the myriad ways in which this science can advance performance improvement. The chapters in this book were...Loe edasi...
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical impl...Loe edasi...
The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the develop...Loe edasi...
This book offers a systematic study of social innovation in the financial services. It provides a new framework for understanding financial social innovations (FINSIs), and applies the framework to seven examples: microfinance, P2P lending, crowdfun...Loe edasi...
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emission...Loe edasi...
Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability....Loe edasi...
This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policyma...Loe edasi...
This book features the first volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme Management, Culture and Arts Synergies for Future Innovative Touris...Loe edasi...
In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
(Ilmumisaeg: 18-Jun-2026, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781035342099)
This forward-thinking Handbook advances research and practice in public communication, bridging theory, methodology and application. Its interdisciplinary approach utilises frameworks, tools and evidence-based insights to understand and evaluate comm...Loe edasi...
This book offers an interdisciplinary exploration of consumer behaviour in the fashion industry and the factors driving consumer decision making. It will be essential resource for scholars across fashion, consumer psychology, and marketing. It will...Loe edasi...
This book explores the managerial, marketing, economic, operational, and financial strategies that have enabled trade publishing to confront many macroeconomic and technological changes so far in the 21st century in a far more efficient way than man...Loe edasi...
(Ilmumisaeg: 16-Jun-2026, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781035308965)
This thoroughly revised second edition showcases analytical marketing methods and their real-life applications. Chapters describe the methods in detail while 22 new and updated case studies outline detailed examples of their uses in marketing managem...Loe edasi...
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
(Ilmumisaeg: 16-Jun-2026, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781035339440)
This resourceful book examines Transformative Advertising Research as both a conceptual framework and an emerging subfield of advertising dedicated to enhancing well-being across individuals, institutions and society. Scholars from across the globe...Loe edasi...
This book explores the relationship between business, peace, and democracy, focusing on the role businesses play in influencing these processes. It explores why and how businesses can contribute to peace- and democracy-building, examining their po...Loe edasi...
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technolo...Loe edasi...
This book shows how companies can systematically transform customer data into measurable value with practical frameworks, use cases, and tools. Whether its Golden Record, Customer Data Platform, or AI-powered personalization: contributions from exp...Loe edasi...
Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences,...Loe edasi...
This book critically explores the gendered dynamics within the fashion world, focusing on the intersection of gender, identity, labor practices, media representation, and consumer experiences. It addresses how the fashion industry, long celebrated a...Loe edasi...
In a time when consumers are more eco-aware than ever, this book provides a clear framework for businesses to make marketing decisions that not only drive profitability but also positively impact the environment and society. Through its...Loe edasi...
Centred around the case of Botswana, this book explores organizational crisis communication from the Global South, providing insights and empirical evidence from the region to challenge Western-centric views on crisis communication. The book will...Loe edasi...
This book offers a comprehensive and integrated perspective on brand management, addressing a persistent challenge in the field: the fragmentation of theory and the measurement of brand value. Despite extensive research, the coexistence of multiple...Loe edasi...
The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brands credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch....Loe edasi...
Let creativity unlock your public relations writing to prepare you for todays tech-infused workplace. From press releases and media kits to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and p...Loe edasi...
Let creativity unlock your public relations writing to prepare you for todays tech-infused workplace. From press releases and media kits to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and p...Loe edasi...
(Ilmumisaeg: 11-Jun-2026, Hardback, Kirjastus: University of Chicago Press, ISBN-13: 9780226837338)
A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse. Whether you’re intentionally shopping or casually browsing social media, something is following you: ads. Their creators se...Loe edasi...
AI in Public Policy and Business brings together ideas on how artificial intelligence is shaping business, industry, and public policy. AI in Public Policy and Business brings together ideas on how artificial intellige...Loe edasi...
This book shows how churches can discover and strengthen their distinctive identityenabling them to present themselves as a strong brand both internally and externally. Instead of focusing on superficial advertising, it highlights what truly defines...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in p...Loe edasi...
