To Sell Is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others Main [Pehme köide]

Excellent . . . radical, surprising and undeniably true * * Harvard Business Review * * Less a book about the conniving tricks of this slippery trade, and more of a human guide to how sales might work and be successful in the 21st century * * Observer * * A fresh look at the art and science of sales using a mix of social science, survey research and stories * * Forbes * * Pink is rapidly acquiring international guru status . . . He is an engaging writer, who challenges and provokes * * Financial Times * * A gifted writer who turns even the heaviest scientific study into something digestible - and often amusing - without losing his intellectual punch * * New York Post * * Pink's ideas deserve a wide hearing. Corporate boards, in fact, could do well by kicking out their pay consultants for an hour and reading Pink's conclusions instead * * Forbes * * Less a book about the conniving tricks of this slippery trade, and more of a human guide to how sales might work and be successful in the 21st century -- Ben East * * The Observer * * Pink is clear and thoughtful - he sells his arguments beautifully * * Evening Standard * *