The specialist book provides complete knowhow for trademark administrationfrom developing a brand name, determining the goods and services, to choosing the appropriate type of trademark. It explains at which patent and trademark office a mark can be registered. Trademark searches, trademark monitoring, and trademark enforcement form additional key topics. The book also outlines the legal options available for defending oneself against conflicting trademarks and shows how trademarks can be maintained and effectively managed.
Introduction.- Fundamentals of trademark law.- Word mark or
word/figurative mark.- Life cycle of a trademark.- Effects of a trademark.-
Finding a brand name.- Registrability.- Likelihood of confusion.- German
trademark.- EU trademark.- International registration.- Filing a trademark.-
Opposition to a trademark.- Cancellation of a trademark.- Trademark
monitoring.- Trademark search.- Enforcing a trademark.- Requirement of use of
a trademark.- Facelifting and relaunch.- Value of a trademark.- Using someone
else's trademark.- eCommerce.- Managing a trademark portfolio.- Practical
tips.
Dr. Thomas Heinz Meitinger is a German and European patent attorney. He is the managing director of Meitinger Patentanwalts GmbH, a mediumsized patent law firm based in Munich. After studying electrical engineering in Karlsruhe, he initially worked as a development engineer. Later positions included roles as production manager and technical director in mediumsized companies. Dr. Meitinger regularly publishes scientific articles, writes specialist books on intellectual property law, and gives lectures on patent and trademark law. Dr. Meitinger holds the degrees Dipl.-Ing. (Univ.) and Dipl.-Wirtsch.-Ing. (FH). In addition, he holds the following masters degrees: LL.M., LL.M., MBA, MBA, M.A., and M.Sc.
