Weaponized Communication provides the first systematic empirical study of how liberal mainstream news media are targeted through coordinated social media advertising campaigns. Drawing on original materials, Ahmed Al-Rawi examines the weapo...Loe edasi...
(Ilmumisaeg: 26-May-2026, Paperback / softback, Kirjastus: American University in Cairo Press, ISBN-13: 9781649033024)
A Trade in Dreams charts one hundred years of the evolution of print media advertising in Egypt, from 1880 to 1980, examining how advertising grew, how products and brands were promoted, and how the advertisements served as a tool to educate consu...Loe edasi...
Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns. Trust in advertising, the lifeblood of successful brands, has been in long-term decline, yet trust i...Loe edasi...
Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns. Trust in advertising, the lifeblood of successful brands, has been in long-term decline, yet trust i...Loe edasi...
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical r...Loe edasi...
Pedagogical Opportunities of the Review Genre unleashes the pedagogical potential of the review genre, reframing the act of reviewing of cultural products as a communicative practice from a pedagogical perspective. Pedagog...Loe edasi...
Local/Global Shakespeare and Advertising examines the two-way relationship between Shakespeare and advertising – in the broad sense of the term – both within and beyond Anglophone cultures. Local/ Global Shakespeare and A...Loe edasi...
Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses. This book shows that this assumption is incorrect, o...Loe edasi...
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental...Loe edasi...
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental...Loe edasi...
This book examines the contemporary relationship between Hollywood and China as case studies that help to define a new era in Hollywood film industry, style, and economics, which is termed the “post-postclassical” period. This book...Loe edasi...
This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products. This book presents a study of the news c...Loe edasi...
Beyond the Mulatta: Haunted Hybridity in Advertising will chronicle and analyze black and mixed-race womens trajectory in postcolonial visual culture history....Loe edasi...
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other...Loe edasi...
(Ilmumisaeg: 26-Dec-2024, Hardback, Kirjastus: Oxford University Press, ISBN-13: 9780198936053)
What makes fiction recognizable as fiction? Texts are shaped by their material print, but this book argues that they can also be made in response to it: that the needs of the magazine in the nineteenth century spurred writers to create hybrid, entang...Loe edasi...
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens. Through a critical analysis of brand respo...Loe edasi...
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. This comprehensive second edition provide...Loe edasi...
Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. Word-of-Mouth i...Loe edasi...
This volume considers the different implications of the rise of streaming services and their particular acceleration during the COVID-19 pandemic. Exploring the significant disruption caused to the entertainment industries by the rise of these stream...Loe edasi...
Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success....Loe edasi...
This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin. Branding Berlin: From Division to the Cultural Capital of Europe presents a cultural analysis of Berlin’s cu...Loe edasi...
This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countri...Loe edasi...
Useful to both professional persuaders and students of media effects, this book presents theories and empirical research on methods of social influence, including advertising, agenda-setting, propaganda, public relations, and public communication ca...Loe edasi...
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing ma...Loe edasi...
*An Independent Book of the Month** Advertising is selling us a dream, a lifestyle. It promises us fulfilment and tells us where to buy it - from international flights to a vast array of goods we consume like there is no tomorrow...Loe edasi...
Marcus Collins, award-winning marketer and strategist to some of the worlds biggest companies, explains why culture is the key to influencing mass behaviour....Loe edasi...
This volume explores drag in global online spaces as a distinct departure from the established success, and limitations, of RuPaul’s Drag Race. Centred around discourses of LGBTQ+ visibility and political mobilization, the volume addresses...Loe edasi...
The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related with social media use by consumers. The researchers rely on psychology t...Loe edasi...
The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition,...Loe edasi...
A cutting-edge exploration of advertising theory and practice in the context of today’s digital media environment, built around the BA in Advertising at the London College of Communication. Advertising is everywhere. Whether you real...Loe edasi...
Weaponized Communication provides the first systematic empirical study of how liberal mainstream news media are targeted through coordinated social media advertising campaigns. Drawing on original materials, Ahmed Al-Rawi examines the weapo...Loe edasi...
(Ilmumisaeg: 26-May-2026, Paperback / softback, Kirjastus: American University in Cairo Press, ISBN-13: 9781649033024)
A Trade in Dreams charts one hundred years of the evolution of print media advertising in Egypt, from 1880 to 1980, examining how advertising grew, how products and brands were promoted, and how the advertisements served as a tool to educate consu...Loe edasi...
(Ilmumisaeg: 23-Feb-2026, Hardback, Kirjastus: Peter Lang AG, ISBN-13: 9783631932575)
The prominent businessman Murat Ülker, who has transformed Yildiz Holding into a global company with more than 70,000 employees operating in an area where more than a four billion consumer population lives across four continents, covers everything f...Loe edasi...
(Ilmumisaeg: 16-Feb-2026, Paperback / softback, Kirjastus: Peter Lang AG, ISBN-13: 9783631950647)
The prominent businessman Murat Ülker, who has transformed Yildiz Holding into a global company with more than 70,000 employees operating in an area where more than a four billion consumer population lives across four continents, covers everything f...Loe edasi...
Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns. Trust in advertising, the lifeblood of successful brands, has been in long-term decline, yet trust i...Loe edasi...
Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns. Trust in advertising, the lifeblood of successful brands, has been in long-term decline, yet trust i...Loe edasi...
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical r...Loe edasi...
Adlands Progressive Gaze - How UK Advertising has lost sight of the people and things that matter most The UKs advertising industry is one of the most woke in the world. This book looks at how this activism has stifled what was once a h...Loe edasi...
In Art, Politics and the Environment in Bangladesh the notion of staging guides the authors to explore how shifting social and political realities of Bangladesh unfold from historical events and cultural processes that are neither straightforward no...Loe edasi...
Pedagogical Opportunities of the Review Genre unleashes the pedagogical potential of the review genre, reframing the act of reviewing of cultural products as a communicative practice from a pedagogical perspective. Pedagog...Loe edasi...
Local/Global Shakespeare and Advertising examines the two-way relationship between Shakespeare and advertising – in the broad sense of the term – both within and beyond Anglophone cultures. Local/ Global Shakespeare and A...Loe edasi...
Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses. This book shows that this assumption is incorrect, o...Loe edasi...
This book bridges both normative and interventional design processes, methodologies and products under gendered design as an overarching conceptual framework, with the goal of igniting reflexivity, awareness and action among design researchers, pra...Loe edasi...
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental...Loe edasi...
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental...Loe edasi...
This book examines the contemporary relationship between Hollywood and China as case studies that help to define a new era in Hollywood film industry, style, and economics, which is termed the “post-postclassical” period. This book...Loe edasi...
This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products. This book presents a study of the news c...Loe edasi...
Beyond the Mulatta: Haunted Hybridity in Advertising will chronicle and analyze black and mixed-race womens trajectory in postcolonial visual culture history....Loe edasi...
