This timely work delves into the intricacies of assertiveness and its profound impact on personal and business competitiveness, within the context of emerging and developing countries.
Assertiveness is a philosophy of life and a way of conducting business founded on respect and consideration towards others. Relationships based on trust, respect, openness, and sincerity can be forged through assertiveness. This timely work delves into the intricacies of assertiveness and its profound impact on personal and business competitiveness, within the context of emerging and developing countries. In an era marked by globalisation, cultural diversity, and rapidly evolving business landscapes, assertiveness has emerged as a critical skill. This book explores how assertiveness can be harnessed to enhance competitiveness, organisational culture, and professional growth in regions experiencing dynamic economic changes.
The book’s scope, the theoretical and methodological foundations, the populations targeted, the managerial implications, and the valuable and diverse approaches will appeal to researchers and academics, upper-level postgraduate students, and leaders from private, public, and third-sector companies.
Chapter
1. Assertiveness in the Workplace: Personal and Business
Competitiveness in Emerging and Developing Countries; Connie Atristain-Suárez
and Susana Castaños-Cervantes
PART I. Assertiveness as a Personal Feature for Competitiveness and Business
Success
Chapter
2. Assertive Communication for Personal and Business Success;
Ekaterina Panarina
Chapter
3. Assertiveness, Trait Competitiveness, and Perception of
Performance as Emotional Intelligence Predisposing Factors; Ignacio Alejandro
Mendoza Martínez, Víctor Xochitototl Nava, Juan Carlos Castaño-Benjumea,
Angélica María Hernández Triviño, and Liliana Raquel Ruiz Fuentes
Chapter
4. Assertiveness as the Ethical Act of Being a Singular Person:
Choosing Oneself and Affrontement (front-facing) for Loving Communication;
Rafael García-Pavón and Catalina Elena Dobre
PART II. Assertiveness and its Impact on Business Culture and Competitiveness
Chapter
5. Disruptive Innovation as an Instrument for Enhancing
Organisational Culture and Business Competitiveness: The Transversality as an
Identity Element of Assertive Organisations; Ananya Rajagopal and José
Anselmo Pérez Reyes
Chapter
6. Assertiveness as a Critical Factor for Organisational Adaptability
in Service SMEs; Jacqueline Y. Sánchez-García and Juan E. Núñez-Ríos
Chapter
7. Managerial Skills and Assertive Communication within the Framework
of Technological Mediation; Omar Alejandro Pérez Cruz, César Alfredo González
González, and Karina Orozco-Rocha
PART III. Assertiveness and Assertive Communication as Valuable Tools
Professionally and within Enterprises
Chapter
8. Assertive Communication and its Role in Family Business
Management: A Case Study in Juarez, Mexico; Carlos Jesús González-Macías,
Diego Adiel Sandoval-Chávez, Luis Adrián Lozoya-Muñoz, and Aida-Yarira
Reyes-Escalante
Chapter
9. Assertiveness in Coffee Agri-food Chain Business; Marisol
Velázquez-Salazar, Connie Atristain-Suarez, Nadia Viridiana Vega Vera, and
Ana Erika Castaneda Martínez
Chapter
10. Assertiveness on Women; Niceta Ireri
Chapter
11. Experiences of Assertive Communication in Formative and
Professional Relationships in Higher Education; Rosa María Nashiki-Angulo
Chapter
12. Assertiveness as the Catalyst for Sustainable Growth and Global
Competitiveness: Future Perspectives and Practical Implications; Connie
Atristain-Suárez
Connie Atristain-Suárez is the Director of the Business Science PhD and a full-time professor and researcher at the Universidad Panamericana, Campus Mexico City.
Susana Castaños-Cervantes is the Social Service Coordinator of the School of Psychology at Universidad Panamericana, Mexico City, Mexico. As a community clinical psychologist, she works closely with private and governmental institutions that serve vulnerable people.
