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E-book: F-Commerce Handbook

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  • Format: 97 pages
  • Pub. Date: 01-Jun-2012
  • Publisher: McGraw-Hill Professional
  • Language: eng
  • ISBN-13: 9780071803243
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F-Commerce HandbookLarger Image
  • Format: 97 pages
  • Pub. Date: 01-Jun-2012
  • Publisher: McGraw-Hill Professional
  • Language: eng
  • ISBN-13: 9780071803243
Other books in subject:

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The 10 Secrets to Selling on the World’s #1 Social Network

Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook.

The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel.

The f-Commerce Handbook reveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts.

  • Capitalize on impulse purchasing
  • Get customers emotionally involved with your product
  • Use social media as an “experience delivery mechanism”
  • Create powerful social incentives
  • Make customers feel indebted to buy from you

Facebook is the selling tool of the future. Start building your f-commerce strategy now, and start making Facebook pay today by turning “Likes” into “Buys.”

Introduction: F-Commerce Reloaded 1(10)
Secret 1 Play the Impulse Game
11(8)
Secret 2 Involve Them
19(8)
Secret 3 The Experiential Imperative
27(6)
Secret 4 Incentivize Intelligently
33(8)
Secret 5 Sell with Scarcity
41(6)
Secret 6 Build Consistency
47(6)
Secret 7 Reciprocity Rules
53(6)
Secret 8 Social Validation
59(6)
Secret 9 Arm Yourself with Authority
65(6)
Secret 10 Like and Be Loved
71(6)
Appendix 1 Facebook E-Commerce Apps and App Developers 77(2)
Appendix 2 Facebook E-Commerce Timeline 79(8)
Notes 87
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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