Editors Kumar and Kumar Dash collect contributions from a wide variety of experts in the field of digital marketing on the application of fuzzy theory and multi-criteria decision making (MCDM) principles for best practices in digital business and marketing. The fourteen chapters that make up the main body of the text are organized in five parts devoted to fuzzy MCDM in the digital marketplace, consumer decision making in the digital marketplace, the application of fuzzy MCDM for strategic decision making in the digital marketplace and other related subjects. The editors are both faculty members of the ABV-Indian Institute of Technology & Management. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
The decision-making process has become a challenge in modern organizations due to increased access to information and large data sets. When considering single-criteria problems, the decision making process is extremely intuitive. On the other hand, multi-criteria decision making, which involves several factors, requires further consideration and more sophisticated methods. Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment. Presenting timely research and case studies on practical implementation of such theories in the digital marketplace, this publication is designed for use by business professionals, executives, graduate-level students, and researchers. This research-focused publication features discussions on several key concepts useful for modern business professionals including decision-making models and fuzzy theory applied to internet marketing, consumer behavior, and the optimization of strategic marketing plans.
