A reference work that comprehensively analyses basic graphic design principles, with 60 essential rules for creating unique designs and ensuring a design message resonates with a specific audience. Graphic Design Rules is a book that comprehensively analyses graphic design, starting from the most basic principles. While everyone has their own design habits, there are some common rules that every designer should pay attention to and follow, to ensure an effective and attractive composition. This book introduces readers to over 60 of these rules, organising them into three categories –colour, type & typography, image and shape– and showing them how they are implemented in 40 projects. Readers also learn about the seven fundamental principles that guide the choice of colour, layout and font and act beneath the surface to make the work stable and balanced. They see how artists and designers use colour to portray mood, light, depth, and point of view, while images throughout the text show how designers apply these basic elements to create logos and graphics for unique brand identities. With tips indicating what not to do to ensure a design message resonates with a specific audience, this book will help readers tell their story in a more engaging and evocative way.
Chen Meihuan, PhD in Design, is the deputy director of the Information Fusion Teaching and Research Center of the School of Visual Arts and Design of Guangzhou Academy of Fine Arts, and a young artistic talent of the National Art Fund. Her works have won many awards and have been selected for the 14th National Art Exhibition, Guangdong Art Exhibition, Florence Biennale, and other exhibitions.
