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E-book: Library User Metaphors and Services: How Librarians look at their Users

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How do library professionals talk about and refer to library users, and how is this significant? In recent decades, the library profession has conceived of users in at least five different ways, viewing them alternatively as citizens, clients, customers, guests, or partners. This book argues that these user metaphors crucially inform librarians' interactions with the public, and, by extension, determine the quality and content of the services received. The ultimate aim of this book is to provide library professionals with insights and tools for avoiding common pitfalls associated with false or professionally inadequate conceptions of library users.
Acknowledgements v
1 Introduction
1(9)
1.1 User segments and segmentation
2(1)
1.2 User metaphors
2(5)
1.3 Research questions
7(1)
1.4 The basic structure of the book
8(2)
2 User segmentation in libraries -- from library usage patterns to lifestyle segments
10(22)
2.1 Approach 1: Library usage variables
14(3)
2.2 Approach 2: Socio-demographic categories
17(4)
2.3 Approach 3: Psychographic, lifestyle, and similar criteria
21(4)
2.4 Approach 4: Combinations of library use, socio-demographic categories, and psychographic and lifestyle based criteria
25(4)
2.5 Approach 5: Metaphors and user images
29(2)
2.6 Summary
31(1)
3 Theoretical considerations concerning metaphors, images, and similar concepts and idea transfer in organizations
32(28)
3.1 Language oriented metaphor theory (Lakoff & Johnson)
35(8)
3.2 Organization oriented metaphor theory (Rovik & Morgan)
43(6)
3.2.1 Metaphor theory according to Røvik and other organizational scientists
43(4)
3.2.2 Morgan's "images"
47(2)
3.3 Discourses and gazes
49(4)
3.4 Organizational idea handling (Røvik)
53(5)
3.5 Summary
58(2)
4 Five library user metaphors
60(66)
4.1 The citizen
62(7)
4.2 The client
69(28)
4.2.1 Immigrants
79(14)
4.2.2 Digital illiterates
93(4)
4.3 The customer
97(5)
4.4 The guest
102(6)
4.5 The partner
108(16)
4.6 Summary
124(2)
5 Library services and user metaphors
126(22)
5.1 Community information (public information, homework assistance for pupils, and information literacy courses)
127(4)
5.2 Borrow-a-prejudice campaigns
131(2)
5.3 Digital reading groups
133(2)
5.4 Fee-based services
135(2)
5.5 Guest-host services
137(3)
5.6 Mystery shopping
140(3)
5.7 Online message services
143(1)
5.8 Staff-less libraries
144(2)
5.9 Summary
146(2)
6 Library user metaphors and the experience society
148(10)
6.1 The experience society
149(7)
6.2 Summary
156(2)
7 Conclusions
158(5)
7.1 Research question 1
158(1)
7.2 Research question 2
158(1)
7.3 Research question 3
159(1)
7.4 Research question 4
159(2)
7.5 Research question 5
161(1)
7.6 Research question 6
161(2)
References 163
Carl Gustav Johannsen, Royal School of Library and Information Science, University of Copenhagen, Denmark