(Ilmumisaeg: 22-Jul-2024, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394236336)
A fresh look into understanding your prospective customers buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Pers...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technolo...Loe edasi...
In todays world of Big Data, data scientists must stay ahead of the game, especially in environments that are increasingly unstructured and semi-structured. They need fresh skills to navigate these complex environments. It is also important to quest...Loe edasi...
What and how we eat has big implications for our health, our society and the environment. Therefore, it is crucial that we understand what people eat, the reasons why people eat the way they do, and how we can best change food consumer practices. Fo...Loe edasi...
This Element explores the transformation of translation education in the context of market forces and digital advancements. It examines the complex interaction between the translation industrys trends, the role of AI in performing translation tasks...Loe edasi...
(Ilmumisaeg: 31-May-2026, Hardback, Kirjastus: Cambridge University Press, ISBN-13: 9781009657693)
This Element explores the transformation of translation education in the context of market forces and digital advancements. It examines the complex interaction between the translation industrys trends, the role of AI in performing translation tasks...Loe edasi...
This book introduces mobile ethnography as an in-situ qualitative research method that enables participants to document lived experiences on smartphones as they unfold. By capturing in-situ data such as text, photos, videos, audio, ratings, timestam...Loe edasi...
This volume provides an in-depth examination of the role of sexuality in consumers life course and in the marketing of products and services....Loe edasi...
Social media influencers are the iconic figures of the social media age. As media diets shift to social media, influencers sit at the center of communication flows within the new information ecology. This is a powerful position. As masters of larg...Loe edasi...
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insight...Loe edasi...
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics....Loe edasi...
While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. The book w...Loe edasi...
The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and mu...Loe edasi...
This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers. In our hyper-connected world, where every interaction generates v...Loe edasi...
In our hyper-connected world, where every interaction generates valuable data, artificial intelligence (AI) is having a profound impact on marketing, marketing research, and customer data analytics.This book sheds light on the untapped pote...Loe edasi...
This textbook demonstrates the application of recent advancements in data science to address various marketing issues. It provides a unique framework for transforming marketing problems into data science problems, which is a crucial first step tha...Loe edasi...
Green Ventures: Uniting Sustainability, Finance, and Entrepreneurship serves as a comprehensive guide for entrepreneurs seeking to build financially sustainable businesses while addressing climate action. This book is an essential resource for ent...Loe edasi...
(Ilmumisaeg: 16-Apr-2026, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394396900)
An in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AI In The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI, author Ingo Reinhardt delivers...Loe edasi...
This book provides contemporary perspectives on marketing management with regards to drinking behaviour, drinking spaces and places, brewing, product development and inclusion. Globally, approximately one in three people (32.5) drink alcohol equa...Loe edasi...
The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this v...Loe edasi...
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile...Loe edasi...
(Ilmumisaeg: 23-Mar-2026, Hardback, Kirjastus: John Wiley & Sons Inc, ISBN-13: 9781394329861)
Technology undergoes consistent evolution, with each iteration building upon its predecessors. Microsoft Windows was first released in 1985 and has gone through multiple milestones. The latest version, Windows 11, launched in 2021. Google Chrome bro...Loe edasi...
This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change....Loe edasi...
Taking a refreshingly non-technical approach, Marketing Research provides students with a concise and user-friendly overview of the marketing research process. This textbook details the main stages of the research process, covering both quantitative...Loe edasi...
Happiness and Well-Being in Customer Experience introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being. These experiences are being reshaped by artificial inte...Loe edasi...
This book reimagines what it means to craft a self in contemporary life. Russ Belks classic work on the extended self which shows how possessions and relationships form part of identity, along with his more recent writing exploring how digital te...Loe edasi...
The Great Thinkers in Marketing series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize ea...Loe edasi...
(Ilmumisaeg: 16-Jun-2026, Hardback, Kirjastus: Edward Elgar Publishing Ltd, ISBN-13: 9781035308965)
This thoroughly revised second edition showcases analytical marketing methods and their real-life applications. Chapters describe the methods in detail while 22 new and updated case studies outline detailed examples of their uses in marketing managem...Loe edasi...
This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer d...Loe edasi...
The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technolo...Loe edasi...
In todays world of Big Data, data scientists must stay ahead of the game, especially in environments that are increasingly unstructured and semi-structured. They need fresh skills to navigate these complex environments. It is also important to quest...Loe edasi...
(Ilmumisaeg: 02-Jun-2026, Hardback, Kirjastus: Silicon Valley Press, ISBN-13: 9798986101200)
Products dont fail. Markets do.Every year, startups and enterprises pour millions into building world-class products--only to watch them disappear into obscurity. The problem isnt the technology. Its the inability to capture an...Loe edasi...
What and how we eat has big implications for our health, our society and the environment. Therefore, it is crucial that we understand what people eat, the reasons why people eat the way they do, and how we can best change food consumer practices. Fo...Loe edasi...
This Element explores the transformation of translation education in the context of market forces and digital advancements. It examines the complex interaction between the translation industrys trends, the role of AI in performing translation tasks...Loe edasi...
(Ilmumisaeg: 31-May-2026, Hardback, Kirjastus: Cambridge University Press, ISBN-13: 9781009657693)
This Element explores the transformation of translation education in the context of market forces and digital advancements. It examines the complex interaction between the translation industrys trends, the role of AI in performing translation tasks...Loe edasi...
This book introduces mobile ethnography as an in-situ qualitative research method that enables participants to document lived experiences on smartphones as they unfold. By capturing in-situ data such as text, photos, videos, audio, ratings, timestam...Loe edasi...
This volume provides an in-depth examination of the role of sexuality in consumers life course and in the marketing of products and services....Loe edasi...
Social media influencers are the iconic figures of the social media age. As media diets shift to social media, influencers sit at the center of communication flows within the new information ecology. This is a powerful position. As masters of larg...Loe edasi...
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insight...Loe edasi...
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics....Loe edasi...
While some academic attention has been paid to the impact of new digital technologies on African media in the colonial languages of English, French and Portuguese, there is a dearth of research into African language digital communication. The book w...Loe edasi...
The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and mu...Loe edasi...
This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers. In our hyper-connected world, where every interaction generates v...Loe edasi...
In our hyper-connected world, where every interaction generates valuable data, artificial intelligence (AI) is having a profound impact on marketing, marketing research, and customer data analytics.This book sheds light on the untapped pote...Loe edasi...
This textbook demonstrates the application of recent advancements in data science to address various marketing issues. It provides a unique framework for transforming marketing problems into data science problems, which is a crucial first step tha...Loe edasi...
