When a chatbot lies about an airline's bereavement policy, who is to blame? When an AI-generated painting wins a state art competition, what does it mean to be a creator? Our relationship with artificial intelligence is not just technical; it's profoundly human. Smarter Together is your essential guide to the hidden psychology behind the AI revolution. Drawing on insights from neuroscience, behavioral science, and their popular NYU courses, the authors reveal how intelligent systems are designed to mirror our thinking, feeling, and decision-making. Through unforgettable case studies, this book unpacks the new equations of trust, the cognitive biases that shape our choices, and the cultural forces defining AI's promise and challenge. Moving from theory to practice, it provides a vital toolkit for designing and marketing AI products that augment, rather than replace, human intelligence.
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'At a time when AI capabilities are accelerating faster than our shared understanding, Smarter Together offers the missing playbook. It explains how cognition, emotion, and decision-making shape the way users engage with AI and how builders can design responsibly and effectively. A must-read for anyone shaping the next generation of products.' Miqdad Jaffar, Product at OpenAI 'SmarterTogether is a milestone work: it's the first AI book that truly starts with people. It bridges psychology and technology to explain how trust, emotion, and creativity shape the way we build and experience intelligent systems. It's a fascinating, multidisciplinary guide for anyone designing, or living with, AI.' Jim Lecinski, ClinicalProfessorofMarketing at NorthwesternUniversity's Kellogg School of Management andauthorofTheAIMarketingCanvas 'Clarke, Garcia-Garcia and Joffe bring unparalleled insights into the intersection of AI and consumer psychology. Smarter Together is an essential guide that demystifies AI by grounding it in human psychology. It brilliantly argues that our future isn't replacement, but collaboration. A must-read for leaders.' Michel Guidi, Chief Operating Officer at Ipsos 'Here's the book that says what we're all thinking: AI without human insight is just expensive stupidity. This book is essential reading for anyone who is thinking clearly about the possibilities of what technology should do.' Neil Hoyne, Chief Strategist at Google 'A 'couldn't-put-it-down' read that finally bridges AI's technical power with its real-world human impact. Each chapter brilliantly uses history to frame AI's profound psychological implications. Essential reading for leaders, yet so accessible I've shared it with my friends, family and my children.' Laura Beaudin, Partner at Bain & Company
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In a world of increasing human-machine collaboration, explore how we co-think, co-feel, co-decide, and co-create with AI.
List of Figures; Acknowledgements; Preface; Part I. AI and Consumer
Psychology:
1. Cognition;
2. Emotion;
3. Trust;
4. Decision Making;
5.
Creativity;
6. Prediction; Part II. Designing, Building and Marketing AI
Products:
7. Building Great AI Experiences;
8. Marking AI Products;
9.
Working with AI;
10. AI and Culture; Conclusion; Smarter Together Workshops;
References; Index.
Michael Clarke is a senior product leader at Shopify with prior experience at Google, Facebook, Netflix, and BlackBerry. He has led initiatives across AI, marketplaces, and international product strategy, holds several patents, and has published in leading humancomputer interaction journals. He holds a Ph.D. in Sociology and teaches Psychology and AI at New York University. Manuel Garcia-Garcia is the Global Science Lead at Ipsos, where he integrates AI and psychology to deliver transformative insights through innovative research and education. A renowned speaker, educator, and author, his work connects science to practical application, establishing him as a prominent voice in the realm of psychology and AI. He holds a Ph.D. in Cognitive Neuroscience. Michael Joffe is a technology marketer focused on how AI is reshaping creativity, work, and everyday life. At Google, he has led product marketing and go-to-market strategy for emerging AI solutions across YouTube ads and the Android ecosystem. He teaches Psychology and AI at New York University, USA, bridging academic research with industry practice.
