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Working Mom: Your Guide to Surviving and Thriving at Work and at Home [Pehme köide]

  • Formaat: Paperback / softback, 240 pages, kõrgus x laius: 234x153 mm
  • Ilmumisaeg: 07-May-2020
  • Kirjastus: Piatkus Books
  • ISBN-10: 0349423954
  • ISBN-13: 9780349423951
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  • Formaat: Paperback / softback, 240 pages, kõrgus x laius: 234x153 mm
  • Ilmumisaeg: 07-May-2020
  • Kirjastus: Piatkus Books
  • ISBN-10: 0349423954
  • ISBN-13: 9780349423951

Chosen by the Independent as one of the 10 best business books written by women

'Vicki is one inspirational mumboss, who shares her secrets to juggling a thriving business with raising a family in this entertaining and empowering read!' Una Healy

'Ideal for going back to work without losing your mind . . . a no-nonsense guide to navigating the transition' Marie Claire

'If ever there is a person who has shown just how successful you can be online whilst also being an amazing parent it is Vicki. Read, learn and follow. A brilliant book from an inspirational mother'. Natasha Courtenay-Smith, author of The Million Dollar Blog

In The Working Mom, Vicki Psarias, founder of HonestMum.com, shares her manifesto for surviving and thriving at work and at home. Vicki writes about everything from juggling work and family, to regaining your confidence after having a baby and battling imposter syndrome.

An award-winning blogger and vlogger, in this book Vicki shares how to turn your passions into a business that suits the modern mum's lifestyle. The Working Mom is full of practical advice, tips and tricks to help fellow #mumbosses build their own business or return to work, while creating a personal brand and learning how to market yourself.

Vicki's funny, fresh approach to life and work as a mum has brought her a loyal fanbase and a brilliantly successful business: her blog Honest Mum is one of the UK's most popular parenting and lifestyle sites, and the blog combined with Vicki's social channels has an average monthly reach of 1 million.

A Lean In for the blogging and vlogging generation, The Working Mom is an essential book for all parents, whether they are returning to work or looking to start a new career, as well as anyone looking to build their brand or business online.


'A must-read for the modern Mum; particularly one who has aspirations to build her own business. I wish I had been able to read it three years ago!' Katie Massie-Taylor, Co-Founder, Mush

Arvustused

Ideal for going back to work without losing your mind . . . a no-nonsense guide to navigating the transition * Marie Claire *

Introduction 1(4)
Chapter 1 The Back Story-From Mum To Boss
5(15)
My early years
15(4)
So what's your story?
19(1)
Chapter 2 Becoming A Mum
20(39)
Preparing yourself for impending motherhood
20(6)
Pregnancy and work
26(2)
Maternity leave
28(3)
Pregnancy and the confidence conundrum
31(9)
Birth
40(3)
Baby blues
43(7)
For partners: when your other half is dealing with PND or a traumatic birth
50(2)
Second time around -- moving on from a traumatic birth
52(4)
Be good to yourself
56(3)
Chapter 3 Confidence, Imposter Syndrome And Returning To Work
59(46)
Your reasons for working
60(4)
Kids can knock your confidence
64(3)
Regain your self-belief and start small
67(5)
Have the confidence to build an online business
72(9)
Stop comparing
81(5)
Seize opportunities
86(1)
Returning to employment feeling confident
87(12)
Imposter syndrome
99(6)
Chapter 4 How To Hustle -- Building A Business From Your Passions
105(31)
Being a mother-hustler
105(2)
What to blog about
107(4)
The standard work day doesn't suit parents
111(4)
How to recognise when you are ready to pivot
115(3)
Parents with portfolio careers
118(3)
Finding your tribe and dealing with naysayers and trolls
121(9)
Keeping your fire burning
130(3)
Boost your creativity
133(3)
Chapter 5 Mum Guilt And The Art Of Juggling
136(16)
How to prioritise
138(2)
Letting go of the guilt
140(2)
Decide what you want from work
142(2)
Sharing the parenting load
144(1)
Space to work from home
145(4)
Childcare
149(1)
Tips for happy juggling
150(2)
Chapter 6 Blogging, Vlogging And Building An Online Business
152(26)
Vlogging for beginners
155(3)
Create a personal brand
158(2)
The recipe for online success
160(4)
Know your worth and what to charge
164(3)
Get rehired
167(2)
Networking, on-and offline
169(3)
Getting investors on board
172(1)
Handling your accounts
172(6)
Chapter 7 How To Be Your Own Best Publicist
178(23)
My top PR tips
180(6)
Creating a buzz around the bizz
186(3)
Management
189(1)
Get to know SEO
190(9)
My favourite social media handles
199(2)
Chapter 8 Happily Ever After?
201(10)
Why it's worth it
205(2)
The traps of success
207(1)
And remember -- don't get bogged down by numbers
208(3)
Acknowledgements 211(4)
Index 215
Vicki Psarias is an award-winning TV director and filmmaker and founder of HonestMum.com, one of the UK's top parenting and lifestyle sites. She has written for a range of publications and appears widely on TV and on panels as an expert commentator whilst creating content for global brands. Vicki writes for online for publications including Marie Claire UK, Good To Know, Grazia Daily, Woman and The Huffington Post. Vicki won the BritMums Brilliance in Blogging Awards in the Outstanding 'Best of the Best' Category in 2016 and also in the Social Media Category. Her film work was awarded the Channel4 4Talent Award for Best Director amongst other awards, and she was a finalist at the Red magazine Red Hot Women Awards. Vicki regularly gives keynote speeches and contributes to discussion panels about blogging and running an honest lifestyle brand. She has spoken at Marie Claire's Future Shapers Live, The Advertising Internet Bureau and she founded a workshop with Jessica Huie MBE entitled 'Turning Passion into Pounds' which launched in collaboration with Stylist magazine's #Reclaimyourlunchbreak campaign and started its UK tour in April 2016 in collaboration with the British Library.