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E-book: Writing for the Reader's Brain: A Science-Based Guide

4.50/5 (8 ratings by Goodreads)
  • Format: EPUB+DRM
  • Pub. Date: 12-Dec-2024
  • Publisher: Cambridge University Press
  • Language: eng
  • ISBN-13: 9781009221801
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  • Format - EPUB+DRM
  • Price: 29,63 €*
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Writing for the Reader's Brain: A Science-Based GuideLarger Image
  • Format: EPUB+DRM
  • Pub. Date: 12-Dec-2024
  • Publisher: Cambridge University Press
  • Language: eng
  • ISBN-13: 9781009221801
Other books in subject:

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Presenting a science-based guide to writing, this practical, how-to book offers principles for writing anything, from an email to a research project. The 5Cs of writing – clarity, continuity, coherence, concision, and cadence – enable writers to control precisely how readers will perceive and recall their sentences and paragraphs.

What makes one sentence easy to read and another a slog that demands re-reading? Where do you put information you want readers to recall? What about details you need to reveal but want readers to forget? Drawing on cognitive neuroscience, psychology and psycholinguistics, this book provides a practical, how-to guide on how to write for your reader. It introduces the five 'Cs' of writing – clarity, continuity, coherence, concision, and cadence – and demonstrates how to use these to bring your writing to life. It also shows you how to do all this whilst also making the writing process speedier and more efficient. Brimming with examples, this humorous, surprisingly irreverent book provides writers with the tools they need to master everything from an email to a research project. If you believe good writers are simply born that way, Writing for the Reader's Brain will change your mind – and, quite possibly, your life.

Reviews

'Your readers will thank you for reading Writing for the Reader's Brain. Dr. Douglas' science-based approach will have you writing works that are understood and enjoyed.' Nicholas Ellinger, Chief Brand Officer at Moore 'This book shows you the truth about writing, and how it works systematically. The reader will learn new things about an age-old pursuit: how to be a better writer. I never thought a science-based guide to writing would help a fledging writer, but this approach is the panacea we need.' Lybi Ma, Executive Editor, Psychology Today 'Douglas' advice has been crucial to refining my writing for research, international business, and grant writing. I consider her work invaluable in teaching writers to use clarity and concision in a world with an ever-shrinking attention span. Good writing opens doors!' Kurt Shultz, Senior Director of Global Strategies, US Grains Council 'The way most students are currently taught to research, write, and revise academic papers is a recipe for frustration. As an antidote, Douglas offers straightforward, evidence-based guidance to transform academic writing from an intimidating and meandering process to a clear-cut and efficient one. Her visionary wisdom about writing will help students replace anxiety with confidence, connect deeply with their research topics, and craft engaging and intelligent papers that they will be proud of.' Erica Jorgensen, author of Strategic Content Design

More info

A science-based approach to writing virtually anything, ensuring readers perceive your writing as clear, coherent, concise and effective.
1. Writing is a system, not an art; Getting writing done: stages in the
writing process;
2. Clarity: choosing words and building sentences; Getting
writing done: what you read influences how you write;
3. Continuity: tying
sentences together; Getting writing done: writing collaboratively;
4.
Coherence: structuring paragraphs and texts; Getting writing done: standard
English is a dialect;
5. Concision: maximizing efficiency, minimizing words;
Getting writing done: writing from the top down;
6. Cadence: making sentences
sophisticated and rhythmic; Getting writing done: harness the power of
paradox; Supplement: grammar and punctuation made (relatively) painless;
Answers to test your chops; Notes; Bibliography; Index.
Yellowlees Douglas is the author of The Reader's Brain: How Neuroscience Can Make You a Better Writer (Cambridge University Press, 2015), and The Biomedical Writer: What You Need to Succeed in Academic Medicine (Cambridge University Press, 2018). For more than twenty-five years, she has taught writing to everyone from professors of medicine to freshmen tackling their first college writing projects.
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