Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Mixed Media offers students of journalism, advertising, and publi...Loe edasi...
This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chap...Loe edasi...
The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brands credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch....Loe edasi...
Discussing classic and cutting-edge research in corporate social responsibility and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.This b...Loe edasi...
Discussing classic and cutting-edge research in corporate social responsibility and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.This b...Loe edasi...
This book examines Canadian architects’ evolving relationship with marketing, tracing how regulatory restrictions, professional identity, and cultural values shaped attitudes toward promotion. This book examines Canadian architects’...Loe edasi...
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decisi...Loe edasi...
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decisi...Loe edasi...
In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers....Loe edasi...
In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an...Loe edasi...
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehe...Loe edasi...
Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities. Professional Communication is an essential resource for anyone interes...Loe edasi...
Professional Communication is an essential resource for anyone interested in understanding and navigating the multifaceted, complex and dynamic world of professional communication, including issues and trends in the field. It caters to stud...Loe edasi...
Understand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication. Communicating sustainability is critical for businesses to...Loe edasi...
Artificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides agencies and practitioners with the guidance they need to embrace the change in order to both create efficien...Loe edasi...
Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide. Artificial Intelligence is rapidly transforming every single industry, and public re...Loe edasi...
Understand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication. Communicating sustainability is critical for businesses to...Loe edasi...
(Ilmumisaeg: 23-Apr-2026, Paperback / softback, Kirjastus: Post Hill Press, ISBN-13: 9798895654330)
How progressive marketers build brands in a post-advertising world.The rules of marketing and brand building have fundamentally changed. While traditional marketers compete for diminishing TV audiences, a new generation of bran...Loe edasi...
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, a...Loe edasi...
This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, a...Loe edasi...
Talbot M. Andrews, Lauren P. Olson, Yanna Krupnikov
Sari: Elements in Politics and Communication
(Ilmumisaeg: 23-Apr-2026, Hardback, Kirjastus: Cambridge University Press, ISBN-13: 9781009613637)
This Element mentions that while scholars have long considered how political messages makes people feel, changes in the media environment have given people unprecedented access to the expressed emotions of others. Through both contemporary news stor...Loe edasi...
This Element mentions that while scholars have long considered how political messages makes people feel, changes in the media environment have given people unprecedented access to the expressed emotions of others. Through both contemporary news stor...Loe edasi...
This volume offers a critical and applied reflection on the space for creativity, art, and equity in Inclusive Public Relations (IPR) teaching, arguing that these dimensions are as complementary as they are fundamental to the practice of the field...Loe edasi...
This volume offers a critical and applied reflection on the space for creativity, art, and equity in Inclusive Public Relations (IPR) teaching, arguing that these dimensions are as complementary as they are fundamental to the practice of the field...Loe edasi...
For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create—memories that last decades beyond their final performances—represents vastly untapped...Loe edasi...
For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create—memories that last decades beyond their final performances—represents vastly untapped...Loe edasi...
This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies actions that publicly declare their stances on controversial social issues. This book...Loe edasi...
Internal communication professionals and HR professionals need to know how to plan, devise and deliver successful change communication. However, many practitioners struggle to know how to communicate change, how to start and how to counteract t...Loe edasi...
Plan and deliver effective change communication that enables you to successfully guide an organization through any type of change whilst keeping employees informed, involved and inspired. Internal communication professionals and HR prof...Loe edasi...
Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communicati...Loe edasi...
Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communicati...Loe edasi...
The ultimate PR toolkit for businesses who want to raise their profile, get featured in the media and boost their brands credibility, featuring insider tips and secrets from the point of view of the media professional who will receive your pitch....Loe edasi...
Let creativity unlock your public relations writing to prepare you for todays tech-infused workplace. From press releases and media kits to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and p...Loe edasi...
Let creativity unlock your public relations writing to prepare you for todays tech-infused workplace. From press releases and media kits to modern AI-powered skills, this hands-on guide gets you writing from day one, crafting clear, strategic, and p...Loe edasi...
Discussing classic and cutting-edge research in corporate social responsibility and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.This b...Loe edasi...
Discussing classic and cutting-edge research in corporate social responsibility and its communication practices, this book critically examines key issues and debates of corporate social responsibility communication in global contexts.This b...Loe edasi...
An exciting introduction to agency life, this insiders view of professional PR firms equips you to create a successful career in the industry....Loe edasi...
An exciting introduction to agency life, this insiders view of professional PR firms equips you to create a successful career in the industry....Loe edasi...
This book examines Canadian architects’ evolving relationship with marketing, tracing how regulatory restrictions, professional identity, and cultural values shaped attitudes toward promotion. This book examines Canadian architects’...Loe edasi...
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decisi...Loe edasi...
Public Affairs Management is a groundbreaking guide to effective, evidence-informed public affairs practice in a variety of organisational contexts, including leadership, politics, communications, public relations, activism and other decisi...Loe edasi...
In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers....Loe edasi...
In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an...Loe edasi...
Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehe...Loe edasi...
(Ilmumisaeg: 12-May-2026, Paperback / softback, Kirjastus: American Bar Association, ISBN-13: 9781639055463)
This best-selling book provides concise, practical guidance to corporate directors in meeting their responsibilities. The focus is on the role of the individual director in the context of the duties and functions of the board and its key committees:...Loe edasi...
Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities. Professional Communication is an essential resource for anyone interes...Loe edasi...
Professional Communication is an essential resource for anyone interested in understanding and navigating the multifaceted, complex and dynamic world of professional communication, including issues and trends in the field. It caters to stud...Loe edasi...
Understand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication. Communicating sustainability is critical for businesses to...Loe edasi...
