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E-raamat: Comparing Charismatic Leaders' Communication Styles: A Study of Presidents Barack Obama and Donald Trump

(Creighton University, USA)
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In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.



In examining the presidencies of Barack Obama and Donald Trump, and by extension their communication styles, this book provides a foundation for understanding charismatic leadership and its potent effect on followers.

The book identifies each leader’s charismatic leadership attributes, focusing specifically on communication and impression management. It presents a qualitative collection of leader observations and outcomes based on publications and audio and video recordings. By examining two distinctly different leaders, each with evidence of effective, if controversial, outcomes, it shows a spectrum of approaches to mobilizing followers.

This book is suited to students and readers interested in leadership studies, leadership communication, and persuasion.

Introduction
1. The Nature of Charisma
2. Barack Obamas Charismatic
Leadership
3. Donald Trumps Charismatic Leadership
4. Charismatic Bonds and
Religious Followers
5. The Power of Charisma in Political Mobilization
6. The
Bright and Dark Sides of Charisma
Tim P. McMahon is Associate Professor of Practice at Creighton University and New York University, USA.