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Trade Shows in the Globalizing Knowledge Economy [Kõva köide]

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, , (Professor of Political Science; and Professor of Geography; Zijiang Visiting Chair, Department of Political Science and Department of Geography & Program in Planning, University of Toronto; Department of Urban and Regional Economy, East )
  • Formaat: Hardback, 342 pages, kõrgus x laius x paksus: 236x163x28 mm, kaal: 680 g
  • Ilmumisaeg: 17-Jul-2014
  • Kirjastus: Oxford University Press
  • ISBN-10: 0199643083
  • ISBN-13: 9780199643080
Teised raamatud teemal:
Trade Shows in the Globalizing Knowledge EconomySuurem pilt
  • Formaat: Hardback, 342 pages, kõrgus x laius x paksus: 236x163x28 mm, kaal: 680 g
  • Ilmumisaeg: 17-Jul-2014
  • Kirjastus: Oxford University Press
  • ISBN-10: 0199643083
  • ISBN-13: 9780199643080
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9780199643080.html
Märksõnad:
This book presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalization. Traditionally seen as marketing tools, trade shows are conceptualised as temporary clusters that facilitate the creation and diffusion of knowledge across geographical distances, even in the age of social media.

The book is organized in four parts. Part I lays out the conceptual foundations of the knowledge-based perspective, from the early development of trade fairs to modern-day events. Part II analyses specific global developments, focussing on the trade show ecologies of Europe, North America, and the Asia-Pacific region. Part III investigates differences in the nature of knowledge generation practices across international hub shows, exports shows, and import shows in different industries, and investigates competition between such events. Part IV discusses the implications of a knowledge-based conceptualisation of trade shows.

The book will be of interest to scholars and students in economic geography, management, marketing, organization studies, political science, and sociology. It also has practical implications for trade show organisers on how to make their events more competitive through knowledge-based strategies; for industry associations and cities, on how to use these events for collective/place marketing purposes; and for policy makers, on how to use trade shows for export promotion and innovation policies.

Arvustused

This interdisciplinary nature of the book is also reflected in the composition of the authors whose academic backgrounds cover economic geography and marketing...The authors are already well-respected scholars in their respective disciplines and this has made this book both theoretically sound and empirically rich. Yingcheng Li, Journal of Economic Geography

List of Figures xv
List of Tables xvii
Permissions xix
1 Introduction
1(14)
1.1 Background of the Book
1(1)
1.2 Goals of the Book
2(2)
1.3 Distinguishing Trade Shows from Other Events
4(3)
1.4 Trade Shows, Globalization, and the Knowledge Economy
7(1)
1.5 Structure of the Book
8(4)
Notes
12(3)
Part I. Towards a Knowledge-Based Understanding of Trade Shows 15(80)
2 Functions of Trade Shows: A Historical Perspective
17(23)
2.1 Introduction
17(1)
2.2 Origin and Evolution of Trade Shows
18(4)
2.3 Functions of Trade Shows for Visiting and Exhibiting Firms
22(12)
2.4 Functions of Trade Shows for Networks of and Communities
34(4)
2.5 Conclusions
38(2)
3 Temporary Markets and Temporary Clusters
40(16)
3.1 Introduction
40(1)
3.2 Traditional Industrial Districts and the Export-Promotion Function of Trade Shows
41(2)
3.3 Trade Shows as Temporary Markets
43(3)
3.4 Permanent Clusters and Global Market Access: A Knowledge-Based Perspective
46(2)
3.5 Trade Shows as Temporary Clusters
48(2)
3.6 Global Buzz at International Trade Shows
50(5)
3.7 Conclusions
55(1)
4 A Knowledge-Based Typology of Trade Shows and Knowledge Strategies of Trade Show Organizers
56(19)
4.1 Introduction
56(2)
4.2 Knowledge-Based Typology of International Trade Shows
58(3)
4.3 Knowledge Exchanges at Export, Import, and Hub Trade Shows
61(2)
4.4 Trade Show Organizers and their Knowledge Strategies
63(10)
4.5 Conclusions
73(1)
Notes
74(1)
5 Trade Show Specialization and Territorial Specialization
75(20)
5.1 Introduction
75(3)
5.2 Paradigmatic Views on the Relationship between Trade Shows and their Underlying Industries
78(2)
5.3 Territorial Specialization and its Impact on Trade Shows
80(4)
5.4 Trade Show Specialization and its Impact on Territorial Specialization
84(6)
5.5 A Dynamic Two-Way Influence Model of Trade Show Specialization and Territorial Specialization
90(2)
5.6 Conclusions
92(1)
Notes
93(2)
Part II. Trade Show Dynamics in Geographical Context 95(62)
6 Trade Show Dynamics in Mature Markets 1: Europe
97(25)
6.1 Introduction
97(1)
6.2 The Development of and Competition between European Trade Shows
98(6)
6.3 Trade Shows and Exhibition Centres in the Main Countries
104(5)
6.4 Trade Show Functions by Country: Stakeholders and Governance Models
109(10)
6.5 Development Trends
119(2)
6.6 Conclusions
121(1)
Notes
121(1)
7 Trade Show Dynamics in Mature Markets 2: North America
122(18)
7.1 Introduction
122(1)
7.2 Post-Second World War Trade Show Growth
123(2)
7.3 Structures and Trends of North American Trade Shows in the 2000's
125(7)
7.4 Development Paths of Trade Shows in North America
132(5)
7.5 Conclusions
137(1)
Notes
138(2)
8 Trade Show Dynamics in Emerging Markets: The Asia-Pacific Region
140(17)
8.1 Introduction
140(2)
8.2 The Heterogeneous Trade Show Business in the Asia-Pacific Region
142(4)
8.3 Rapid Trade Show Development in China
146(4)
8.4 Emergent Chinese Trade Show Ecologies
150(4)
8.5 Conclusions
154(1)
Notes
155(2)
Part III. Specific Knowledge Generation Practices and Competition by Industry Group and Trade Show Type 157(104)
9 Different Knowledge Practices in Hub Shows: The Cases of Lighting versus Meat Processing Technology
159(14)
9.1 Introduction
159(2)
9.2 L + B and IFFA as Hub Shows with a Different Design and Technology Focus
161(2)
9.3 Knowledge Circulation and Communication Practices at Hub Shows
163(7)
9.4 Conclusions
170(1)
Notes
171(2)
10 Cyclical Meetings or Field Reproduction? Knowledge Practices at International Lighting Shows
173(16)
10.1 Introduction
173(1)
10.2 Field Reproduction in Trade Show Sequences
174(2)
10.3 Lighting Shows in Europe and North America
176(3)
10.4 Participants and Goals of Participation
179(3)
10.5 Producer-User Interaction and Knowledge Circulation
182(4)
10.6 Conclusions
186(1)
Notes
187(2)
11 Knowledge Practices and the Evolution of Export and Import Shows: The Case of Fabrics
189(22)
11.1 Introduction
189(1)
11.2 The European Textile Industry and Trade Show Business
190(4)
11.3 International Trade Shows for the Fabric Industry: Import-Export Functions
194(4)
11.4 Competition among European Fabric Trade Shows: A 'History of War'
198(10)
11.5 Conclusions
208(1)
Notes
209(2)
12 The Impact of Trade Show Organizers on Industry Innovation: 'Concertation' Processes in Fashion
211(12)
12.1 Introduction
211(1)
12.2 Innovation in the Fine Fashion Apparel Industry
212(2)
12.3 Premiere Vision as Organizer of the Main Concertation Process
214(1)
12.4 Concertation: How to Select the Future in Fashion
214(6)
12.5 Conclusions
220(1)
Notes
221(2)
13 Territorial Specialization and Trade Show Competition: The Case of Italian Marble and Ceramic Technologies
223(22)
13.1 Introduction
223(1)
13.2 Marmomacc and the Stone Technology Industry
224(11)
13.3 Tecnargilla and the Promotion of Italian Ceramic Technology
235(7)
13.4 Conclusions
242(2)
Notes
244(1)
14 Knowledge Dynamics in Export Shows: The Affirmation of the Italian Furniture Industry
245(16)
14.1 Introduction
245(1)
14.2 Furniture Trade Shows in Europe
246(2)
14.3 Salone del Mobile: Organizers' Strategies for Industry Visibility
248(10)
14.4 Conclusions
258(1)
Notes
259(2)
Part IV. Theory, Policy, and Management Implications 261(22)
15 Implications of a Knowledge-Based Understanding of Trade Shows
263(20)
15.1 Main Findings
263(3)
15.2 Theoretical Implications
266(6)
15.3 Policy and Managerial Implications
272(8)
15.4 Outlook
280(3)
Bibliography 283(28)
Index 311
Harald Bathelt is Professor in the Department of Political Science at the University of Toronto, Canada, where he holds the Canada Research Chair in Innovation and Governance. Since 2007, he has also been affiliated with the University's Department of Geography and Program in Planning. He received both his Ph.D. and Habilitation at the University of Giessen, Germany. He presently holds the Zijiang Visiting Chair at East China Normal University in Shanghai, China. His research interests are in the areas of economic geography, political economy, and methodology. In addition to books on North American high-technology industries (1991) and the German chemical industry (1997), he has published a textbook on economic geography (2003) and a monograph on the relational economy (2011, both jointly with Johannes Glückler).

Francesca Golfetto is Professor of Business Management and Marketing at Bocconi University, Milan Italy. She has taught at the Universities of Venice and Turin, and was visiting professor at Oxford University, Said Business School. She is Director of MiMeC (Master in Marketing and Communication) and has been Co-director of Bocconi University's CERMES (Center for Research on Markets and Industry). She has founded CERMES' Trade Fair Observatory, which has become the leading European research institution devoted to the trade show industry. She is consultant in Business Strategy and Marketing, and has also been a member of the advisory board of leading Italian companies and consultant for various trade show organisers and exhibitions centres. She has published various books on topics as European manufacturing industry, firm competition and strategy, marketing communication and trade shows.

Diego Rinallo is Associate Professor of Marketing at Kedge Business School, Marseille, and Associate Researcher at CERGAM, Centre d'Etudes et de Recherche en Gestion d'Aix Marseille. He was visiting scholar at the University of Wisconsin-Madison and the Schulich School of Business, Toronto. He is an affiliated member of CERMES Bocconi's Business Communication & Events Lab (formerly Trade Fair Observatory), where he conducted several applied research studies in the context of the trade show industry. His academic research, focused on trade shows, marketing communications and consumer culture, was published in Journal of Marketing, Economic Geography, Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, and Journal of Business and Industrial Marketing. He is the author of Event Marketing (Egea, 2011), and the editor of Consumption and Spirituality (Routledge, 2012).