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Routledge Handbook of Nonprofit Communication [Kõva köide]

Edited by (Autonomous University of Barcelona, Spain), Edited by (University of Beira Interior, Portugal.)
  • Formaat: Hardback, 354 pages, kõrgus x laius: 254x178 mm, kaal: 820 g, 16 Tables, black and white; 26 Line drawings, black and white; 8 Halftones, black and white; 34 Illustrations, black and white
  • Sari: Routledge Handbooks in Communication Studies
  • Ilmumisaeg: 12-Oct-2022
  • Kirjastus: Routledge
  • ISBN-10: 0367771772
  • ISBN-13: 9780367771775
Teised raamatud teemal:
Routledge Handbook of Nonprofit CommunicationSuurem pilt
  • Formaat: Hardback, 354 pages, kõrgus x laius: 254x178 mm, kaal: 820 g, 16 Tables, black and white; 26 Line drawings, black and white; 8 Halftones, black and white; 34 Illustrations, black and white
  • Sari: Routledge Handbooks in Communication Studies
  • Ilmumisaeg: 12-Oct-2022
  • Kirjastus: Routledge
  • ISBN-10: 0367771772
  • ISBN-13: 9780367771775
Teised raamatud teemal:
Püsilink: https://www.kriso.ee/db/9780367771775.html
Märksõnad:
"This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and NGO communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals inthe nonprofit sector"--

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.

Arvustused

"The Routledge Handbook of Nonprofit Communication is an important addition to the literature. The book examines nonprofit communication from various perspectives critical, structural, and strategic and it also provides the reader with reading focused on practical application. It will be an excellent addition to any personal or institutional library."

Brigitta R. Brunner, Auburn University, USA

List of figures
ix
List of tables
xi
List of contributors
xii
Introducing nonprofit communication and mapping the research field 1(12)
Gisela Goncalves
Evandro Oliveira
Part I Democracy and civil society
13(62)
1.1 Histories of the nonprofit and philanthropic sector
15(8)
Thomas Davies
1.2 Communication for development and social change
23(9)
Jan Servaes
1.3 NGO-ization of civil society
32(7)
Sabine Lang
1.4 NGO-ization of solidarity in the digital age
39(7)
Victor Manuel Mari Saez
1.5 Civic relations: socio-communicative collective action
46(9)
Evandro Oliveira
1.6 Public interest communication: a pragmatic approach
55(11)
Jane Johnston
1.7 Humanitarian communication
66(9)
Valerie Gorin
Part II Communication, organizations and publics
75(86)
2.1 A constitutive approach to nonprofit communication
77(8)
Matthew Koschmann
Matthew Isbell
2.2 Organizational listening and the nonprofit sector
85(9)
Jim Macnamara
2.3 Integrated marketing communication management for nonprofit organizations
94(10)
Manfred Bruhn
Anja Zimmermann
2.4 Communication monitoring and evaluation in the nonprofit sector
104(11)
Glenn O'Neil
2.5 Fundraising and relationship cultivation
115(10)
Richard D. Waters
2.6 Granting organizations
125(8)
Giselle A. Auger
2.7 Communicating organizational change to nonprofit stakeholders
133(9)
Laurie Lewis
2.8 Nonprofit and government relations
142(8)
Bruno Ferreira Costa
Hugo Ferrinho Lopes
2.9 Companies and human right activists' engagement
150(11)
Nalde Muller
Part III Strategic communication, strategies and discourses
161(94)
3.1 A conceptual approach for strategic communication: the ITNC
165(9)
Evandro Oliveira
3.2 Internal branding in the nonprofit sector
174(8)
Gordon Liu
3.3 Narratives and emotion in social entrepreneurship communication
182(13)
Philip T. Roundy
3.4 Storytelling and memes: new media trends for small civil society organizations
195(8)
Ioli Campos
3.5 Lobbying and the nonprofit sector
203(12)
Ana Almansa-Martinez
Antonio Castillo-Esparcia
3.6 Open justice and court communication
215(9)
Jane Johnston
3.7 Semiotic analysis of environmental communication campaigns
224(11)
Andrea Catellani
3.8 Eco-art as discourse driver
235(11)
Franzisca Weder
Denise Voci
3.9 Positive communication and public relations in the nonprofit sector
246(9)
Jose Antonio Muniz-Velazquez
Alejandro Jose Tapia Frade
Part IV Nonprofit communication, campaigns and case studies
255(92)
4.1 Balancing collective action and connective action in new food cooperatives: fertile ground for transformative change?
259(10)
Korien van Vuuren-Verkerk
Noelle Aarts
Jan Van der Stoep
4.2 Local NGO e-communication on environmental issues
269(10)
Valentino Burksiene
Jaroslav Dvorak
4.3 The grassroots women water collective in India
279(7)
Ram Awtar Yadav
Kanshan Malik
4.4 The role of communication within a domestic violence context during a lockdown
286(14)
Sonia de Sa
4.5 Fundraising strategies during pandemic challenges
300(7)
Laura Visan
4.6 Communication and activist literacy for social change in feminist movements
307(10)
Alessandra Fame
Carla Cerqueira
Elolsa Nos-Aldas
4.7 Value-informed communication in nonprofit campaigns
317(10)
Birgit Breninger
Thomas Kaltenbacher
4.8 Identifying and classifying stakeholders in Spanish nonprofit organizations
327(10)
Maria Pallarh-Renau
Lorena Lopez-Font
Susana Miquel-Segarra
4.9 Activism and social media: case studies from Greece's economic crisis
337(10)
Michael Nevradakis
Index 347
Gisela Gonçalves is a professor and director of the Masters in Strategic Communication program at the University of Beira Interior and associated researcher at LabCom, Portugal.

Evandro Oliveira is a Serra Hunter professor at the Autonomous University of Barcelona (UAB), Spain and researcher at LabCom, Portugal.