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E-raamat: Routledge Handbook of Nonprofit Communication

Edited by (University of Beira Interior, Portugal.), Edited by (Autonomous University of Barcelona, Spain)
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This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.

It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies.

The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.



This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.

Arvustused

"The Routledge Handbook of Nonprofit Communication is an important addition to the literature. The book examines nonprofit communication from various perspectives critical, structural, and strategic and it also provides the reader with reading focused on practical application. It will be an excellent addition to any personal or institutional library."

Brigitta R. Brunner, Auburn University, USA

Introducing nonprofit communication and mapping the research field Part
I Democracy and civil society
Chapter 1.1 Histories of the nonprofit and
philanthropic sector
Chapter 1.2 Communication for development and social
change
Chapter 1.3 NGO-ization of civil society
Chapter 1.4 NGO-ization of
solidarity in the digital age
Chapter 1.5 Civic relations:
Socio-communicative collective action
Chapter1.6 Public interest
communication: a pragmatic approach
Chapter 1.7 Humanitarian communication
Part II Communication, organizations and publics
Chapter 2.1 A constitutive
approach to nonprofit communication
Chapter 2.2 Organizational listening and
the nonprofit sector
Chapter 2.3 Integrated marketing communication
management for nonprofit organizations
Chapter 2.4 Communication monitoring
and evaluation in the nonprofit sector
Chapter 2.5 Fundraising and
relationship cultivation
Chapter 2.6 Granting organizations
Chapter 2.7
Communicating organizational change to nonprofit stakeholders
Chapter 2.8
Nonprofit and government relations
Chapter 2.9 Companies and human right
activists engagement Part III Strategic communication, strategies and
discourses
Chapter 3.1 A conceptual approach for strategic communication: The
ITNC
Chapter 3.2 Internal branding in the nonprofit sector
Chapter 3.3
Narratives and emotion in social entrepreneurship communication
Chapter 3.4
Storytelling and memes: affordable and effective new media trends for small
civil society organizations
Chapter 3.5 Lobbying and the nonprofit sector
Chapter 3.6 Open justice and court communication
Chapter 3.7 Semiotic
analysis of environmental communication campaigns
Chapter 3.8 Eco-art as
discourse driver
Chapter 3.9 Positive communication and public relations in
the nonprofit sector Part IV Nonprofit communication, campaigns and case
studies
Chapter 4.1 Balancing collective action and connective action in new
food cooperatives: Fertile ground for transformative change?
Chapter 4.2
Local NGO e-communication on environmental issues
Chapter 4.3 The grassroots
women water collective in India
Chapter 4.4 The role of communication within
a domestic violence context during a lockdown
Chapter 4.5 Fundraising
strategies during pandemic challenges
Chapter 4.6 Communication and activist
literacy for social change in feminist movements
Chapter 4.7 Value-informed
communication in nonprofit campaigns
Chapter 4.8 Identifying and classifying
stakeholders in Spanish nonprofit organizations
Chapter 4.9 Activism and
social media: case studies from Greeces economic crisis
Gisela Gonçalves is a professor and director of the Masters in Strategic Communication program at the University of Beira Interior and associated researcher at LabCom, Portugal.

Evandro Oliveira is a Serra Hunter professor at the Autonomous University of Barcelona (UAB), Spain and researcher at LabCom, Portugal.
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