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  • Formaat: EPUB+DRM
  • Ilmumisaeg: 08-May-2012
  • Kirjastus: Random House Inc
  • Keel: eng
  • ISBN-13: 9780307951540
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  • Formaat: EPUB+DRM
  • Ilmumisaeg: 08-May-2012
  • Kirjastus: Random House Inc
  • Keel: eng
  • ISBN-13: 9780307951540
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Shares advice for transitioning away from unfulfilling jobs to embark on adventurous, meaningful careers, outlining recommendations for starting a personal business with a minimum of time and investment while turning ideas into higher income levels.

Shares advice for transitioning away from unfulfilling jobs to embark on adventurous, meaningful careers, outlining recommendations for starting a personal business with a minimum of time and investment while turning ideas into higher income levels. 60,000 first printing.

Prologue: Manifesto
A short guide to everything you want xiii
Part I UNEXPECTED ENTREPRENEURS
1 Renaissance
You already have the skills you need---you just have to know where to look
2(20)
2 Give Them the Fish
How to put happiness in a box and sell it
22(18)
3 Follow Your Passion . . . Maybe
Get paid to do what you love by making sure it connects to what other people want
40(16)
4 The Rise of the Roaming Entrepreneur
"Location, location, location" is overrated
56(18)
5 The New Demographics
Your customers all have something in common, but it has nothing to do with old-school categories
74(18)
Part II TAKING IT TO THE STREETS
6 The One-Page Business Plan
If your mission statement is much longer than this sentence, it could be too long
92(16)
7 An Offer You Can't Refuse
The step-by-step guide to creating a killer offer
108(18)
8 Launch!
A trip to Hollywood from your living room or the corner coffee shop
126(20)
9 Hustling: The Gentle Art of Self-Promotion
Advertising is like sex: Only losers pay for it
146(16)
10 Show Me the Money
Unconventional fundraising from Kickstarter to unlikely car loans
162(22)
Part III LEVERAGE AND NEXT STEPS
11 Moving On Up
Tweaking your way to the bank: How small actions create big increases in income
184(18)
12 How to Franchise Yourself
Instructions on cloning yourself for fun and profit
202(26)
13 Going Long
Become as big as you want to be (and no bigger)
228(16)
14 But What If I Fail?
How to succeed even if your roof caves in on you
244(17)
Coda
261(4)
Disclosures And Interesting Facts
265(2)
But Wait, There's More!
267(2)
Fish Stories Appendix: Twenty-Five Selected Case Studies
269(4)
Gratitude
273(2)
Rockstars From The $100 Startup
275(4)
Index 279