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E-raamat: 3-Minute Rule

  • Formaat: EPUB+DRM
  • Ilmumisaeg: 29-Oct-2019
  • Kirjastus: Portfolio
  • Keel: eng
  • ISBN-13: 9780525540731
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  • Formaat: EPUB+DRM
  • Ilmumisaeg: 29-Oct-2019
  • Kirjastus: Portfolio
  • Keel: eng
  • ISBN-13: 9780525540731
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Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less.

That’s the 3-Minute Rule.


Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more.

Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more.

Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact.

Simplify. Say less. Get More.
Introduction xiii
Chapter 1 The 3-Minute Rule
1(14)
Chapter 2 The Bullets
15(18)
Chapter 3 Whac Your Story
33(18)
Chapter 4 The Statements Of Value
51(10)
Chapter 5 There's More To Your Story
61(10)
Chapter 6 Information And Engagement
71(12)
Chapter 7 Your Core 3 Minutes
83(16)
Chapter 8 The Hook
99(20)
Chapter 9 The Edge
119(10)
Chapter 10 Use Your Negatives
129(20)
Chapter 11 Your 3-Minute Pitch
149(20)
Chapter 12 Opening, Callback, And Ending
169(16)
Chapter 13 Powerpoint-Less
185(18)
Chapter 14 "Are You Putting On Red Lipstick?"
203(20)
Acknowledgments 223(6)
Index 229