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E-raamat: Absolute Essentials of Creative Thinking and Problem Solving

(University of Chester, UK)
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This concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective.

The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and finally how technology can be used within the creative problem-solving process. Pedagogical features to aid learning include objectives at the start of each chapter, further reading suggestions and practical examples.

Divided into ten short chapters to suit content delivery, this textbook is designed as either core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Creativity and Innovation, Management and Leadership and Management Skills.

Arvustused

"A comprehensive reference book thats essential reading for anyone hoping to understand and develop better creative thinking and problem-solving skills."

Dr Nik Mahon, Principal Teaching Fellow, University of Southampton, UK

Introduction 1(1)
1 Theoretical frameworks
2(15)
Introduction
2(1)
What is creative thinking?
2(1)
Early theories of creative thinking
3(1)
The brain as an information processor
4(1)
The Whole Brain/Four-Quadrant Model
4(2)
Convergent and divergent thinking
6(1)
The cognitive theory of creativity
7(2)
How knowledge is stored in memory
9(2)
How we get ideas
11(1)
Pattern recognition
11(3)
Questions
14(1)
References
15(2)
2 Blocks to creativity
17(10)
Introduction
17(1)
The need to be ready for change
17(1)
Mindset
18(4)
Working with teams
22(3)
Questions
25(1)
References
25(2)
3 Problem solving
27(12)
Introduction
27(1)
Nature of problems
27(1)
Types of problems
28(2)
A common-sense approach to problem solving
30(2)
The problem solving process
32(1)
The context of problem solving
33(1)
Problem solving skills
34(3)
Questions
37(1)
References
37(2)
4 The creative thinking process
39(9)
Introduction
39(1)
Wallas's model of the creative process
39(1)
The creative problem solving process
40(1)
The techniques
41(2)
Paradigm shift and types of creative problem solving techniques
43(2)
Analogical reasoning
45(1)
Questions
46(1)
References
47(1)
5 Objective finding, fact finding, and problem finding - definitions
48(13)
Introduction
48(1)
Objective finding
49(1)
Problem finding - definition
50(6)
Analytical techniques
56(3)
Questions
59(1)
References
60(1)
6 Idea generating - non-analogical
61(13)
Introduction
61(1)
Checklists
61(2)
Attribute listing
63(1)
Morphological analysis
63(2)
Brainstorming and its variants
65(2)
Lateral thinking
67(3)
Provocative methods of lateral thinking
70(2)
Questions
72(1)
References
73(1)
7 Idea generating (analogical)
74(15)
Introduction
74(1)
Synectics
74(6)
Synectics in action
80(3)
Story writing
83(2)
Free association
85(1)
Attribute association chains
86(1)
Questions
87(1)
References
88(1)
8 Evaluation
89(11)
Introduction
89(1)
Creative evaluation
89(1)
Culling, rating, and scoring screens
90(1)
Advantage-disadvantage tables
91(1)
PMI: plus/minus/interesting
92(1)
Castle technique
92(1)
Force-field analysis
92(2)
Qualitative evaluation
94(4)
Choosing an evaluation method
98(1)
Questions
98(1)
References
99(1)
9 Implementing ideas
100(11)
Introduction
100(1)
Ideas are not readily implemented
100(1)
Sources of resistance to change
101(1)
Role of communication in overcoming resistance to change
102(1)
Putting ideas into practice
102(6)
Post-implementation
108(1)
Questions
109(1)
References
110(1)
10 Digital creativity
111(7)
Introduction
111(1)
History of development
111(2)
The World Wide Web
113(1)
Crowdsourcing
114(1)
Blogs and everyday activities
114(1)
Visual analogy
114(1)
Databases
115(2)
Artificial Intelligence
117(1)
Artificial Intelligence and Big Data
118(1)
Questions 118(1)
References 119(2)
Index 121
Tony Proctor is Emeritus Professor of Marketing at University of Chester, UK.
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