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E-raamat: Advanced Fashion Technology and Operations Management

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Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere.

Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.
Preface xv
Section 1 Business Models
Chapter 1 Fashion Technology and the Development of New Business Models
1(37)
Raphayela Belem Schluep
Chapter 2 Co-Creation via Digital Fashion Technology in New Business Models for Premium Product Innovation: Case-Studies in Menswear and Womenswear Adaptation
38(27)
Frances Ross
Section 2 Supply Chain, Logistics, and Collaboration
Chapter 3 Mastering Fashion Supply Chain Management and New Product Development in the Digital Age
65(27)
Kijpokin Kasemsap
Chapter 4 The "Day-After" Gleam: Reverse Logistics in the Luxury Fashion Sector and Its Impact on Consumer Value Perception
92(23)
Beata Stepien
Chapter 5 The Happy Feet Fashion Wearable Project: Co-Creation and Collaboration
115(22)
Chitra H. Buckley
Thushara Sabreen
Section 3 Fashion Retail
Chapter 6 A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats
137(27)
Francesco Bonetti
Patsy Perry
Chapter 7 The Shop of the Future: Bridging the Online/Offline Experience Gap in Fashion Retail Through Virtual Reality
164(27)
Christian Hendrik Toma
Chapter 8 Convergence of Physical and Virtual Retail Spaces: The Influence of Technology on Consumer In-Store Experience
191(29)
Bethan Alexander
Daniela Olivares Alvarado
Chapter 9 Exploring the Enigma of the Happiness Construct in Phygital Fashion Experiences
220(15)
Kate Armstrong
Charlotte Rutter
Section 4 Online Marketing
Chapter 10 Understanding On-Line Fashion Buying Behavior on Impulse: Feelings Nothing More Than Feelings
235(15)
Sara Hjelm Lidholm
Anita Radon
Malin Sundstrom
Jenny Balkow
Chapter 11 The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention
250(27)
Sarah Josephine Hepple
Julie A. Dennison
Chapter 12 Cross-Cultural Study of Online User Behavior in Fashion E-Commerce: A Comparison of Britain and China
277(17)
Fanke Peng
Ni An
Alessandra Vecchi
Chapter 13 Let It Go: Consumer Empowerment and User-Generated Content --- An Exploratory Study of Contemporary Fashion Marketing Practices in the Digital Age
294(24)
Matteo Montecchi
Karinna Nobbs
Chapter 14 The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention: Peripheral Cues and the Moderating Role of Involvement
318(30)
Julie A. Dennison
Matteo Montecchi
Chapter 15 Size Recommendations in Online Fashion Retail: Opportunities and Challenges
348(15)
Alessandra Vecchi
Fanke Peng
Mouhannad Al-Sayegh
Chapter 16 Fashion Fusion in Kazakhstan: Advanced Technology Converges With the Past
363(14)
Carolyn Buie Erdener
Compilation of References 377(60)
About the Contributors 437(3)
Index 440
Alessandra Vecchi, London College of Fashion, University of London Arts, United Kingdom.
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