(Ilmumisaeg: 05-Sep-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040416525)
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sus...Loe edasi...
(Ilmumisaeg: 05-Sep-2025, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040416433)
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sus...Loe edasi...
(Ilmumisaeg: 20-Dec-2024, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040319291)
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.Through a critical analysis of brand respons...Loe edasi...
(Ilmumisaeg: 20-Dec-2024, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040319369)
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.Through a critical analysis of brand respons...Loe edasi...
Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations ex...Loe edasi...
Márta Minier, Maria Elisa Montironi, Cristina Paravano
Sari: Routledge Studies in Shakespeare
(Ilmumisaeg: 21-Jun-2024, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040040942)
Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern pe...Loe edasi...
Márta Minier, Maria Elisa Montironi, Cristina Paravano
Sari: Routledge Studies in Shakespeare
(Ilmumisaeg: 21-Jun-2024, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040040911)
Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern pe...Loe edasi...
(Ilmumisaeg: 28-Dec-2023, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781003832416)
This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products.Focusing on a group of recently emerging technological prod...Loe edasi...
(Ilmumisaeg: 28-Dec-2023, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781003832379)
This book presents a study of the news coverage of extended reality technologies (virtual, augmented and mixed reality; or XR) and how this news corresponds with the marketing of XR products.Focusing on a group of recently emerging technological prod...Loe edasi...
(Ilmumisaeg: 20-Sep-2023, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000936261)
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include...Loe edasi...
(Ilmumisaeg: 20-Sep-2023, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000936216)
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include...Loe edasi...
(Ilmumisaeg: 29-Jun-2023, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781315396767)
The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic, and technological developments have had on the nature of media industries today.Split into two parts,...Loe edasi...
(Ilmumisaeg: 29-Jun-2023, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781315396774)
The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic, and technological developments have had on the nature of media industries today.Split into two parts,...Loe edasi...
Sari: Routledge Media and Cultural Studies Companions
(Ilmumisaeg: 04-Apr-2023, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000859287)
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.This updated edition takes a critical look at advertising an...Loe edasi...
Sari: Routledge Media and Cultural Studies Companions
(Ilmumisaeg: 04-Apr-2023, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000859171)
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.This updated edition takes a critical look at advertising an...Loe edasi...
(Ilmumisaeg: 03-Apr-2023, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000854701)
This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from...Loe edasi...
(Ilmumisaeg: 03-Apr-2023, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000854718)
This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from...Loe edasi...
Berta García-Orosa, Sara Pérez-Seijo, Ángel Vizoso
Sari: Routledge Research in Journalism
(Ilmumisaeg: 21-Oct-2022, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000771534)
Emerging Practices in the Age of Automated Digital Journalism provides detailed insight into the current state of journalism and its future challenges. The book brings together a global team of authors to review and analyse emerging practices in the...Loe edasi...
Berta García-Orosa, Sara Pérez-Seijo, Ángel Vizoso
Sari: Routledge Research in Journalism
(Ilmumisaeg: 21-Oct-2022, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000771558)
Emerging Practices in the Age of Automated Digital Journalism provides detailed insight into the current state of journalism and its future challenges. The book brings together a global team of authors to review and analyse emerging practices in the...Loe edasi...
(Ilmumisaeg: 02-Sep-2022, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000635355)
Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.Taking a hand...Loe edasi...
