(Ilmumisaeg: 12-Feb-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040315330)
This book advances knowledge about strategic communication with an aim to improve the practice of strategic communication in unprecedented times. It stimulates serious scholarly research on strategic communication and its management and execution dur...Loe edasi...
(Ilmumisaeg: 12-Feb-2025, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040315286)
This book advances knowledge about strategic communication with an aim to improve the practice of strategic communication in unprecedented times. It stimulates serious scholarly research on strategic communication and its management and execution dur...Loe edasi...
Wie und warum gelingt es uns, andere davon zu überzeugen, etwas zu kaufen, uns zu helfen, sich (ver)führen zu lassen? Und was können wir dafür von der Werbung lernen? Ein umfassender Überblick über die Erkenntnisse zur persuasiven Kommunikat...Loe edasi...
Wie und warum gelingt es uns, andere davon zu überzeugen, etwas zu kaufen, uns zu helfen, sich (ver)führen zu lassen? Und was können wir dafür von der Werbung lernen? Ein umfassender Überblick über die Erkenntnisse zur persuasiven Kommunikat...Loe edasi...
Powerhouse marketing expert, narrator of Netflixs Buy Now documentary, shows how todays biggest brands are using cult-like tactics to capture not just your wallet, but your devotion. From viral leggings to must-have apps, Dr. Mara Einstein exposes th...Loe edasi...
Powerhouse marketing expert, narrator of Netflixs Buy Now documentary, shows how todays biggest brands are using cult-like tactics to capture not just your wallet, but your devotion. From viral leggings to must-have apps, Dr. Mara Einstein exposes th...Loe edasi...
(Ilmumisaeg: 03-Feb-2025, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040296196)
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the worlds leading specialists in the area. This second edition has been fully updated with ne...Loe edasi...
(Ilmumisaeg: 03-Feb-2025, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040296202)
Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the worlds leading specialists in the area. This second edition has been fully updated with ne...Loe edasi...
Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Sari: Business Guides on the Go
(Ilmumisaeg: 16-Jan-2025, PDF+DRM, Kirjastus: Springer International Publishing AG, ISBN-13: 9783031775062)
Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative eleme...Loe edasi...
Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
Sari: Business Guides on the Go
(Ilmumisaeg: 16-Jan-2025, EPUB+DRM, Kirjastus: Springer International Publishing AG, ISBN-13: 9783031775062)
Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative eleme...Loe edasi...
(Ilmumisaeg: 16-Jan-2025, EPUB+DRM, Kirjastus: Publicacions de la Universitat de Valencia, ISBN-13: 9788411185233)
El libro La traducción publicitaria: Comunicación y cultura es fruto de la investigación y el trabajo sobre cómo traducir anuncios: un proceso de comunicación entre culturas en el que intervienen factores de diversa Ãndole, como muestra el an...Loe edasi...
(Ilmumisaeg: 14-Jan-2025, EPUB+DRM, Kirjastus: Advantage Media Group, ISBN-13: 9781642256901)
The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication. Drawi...Loe edasi...
Sari: Palgrave Studies in Marketing, Organizations and Society
(Ilmumisaeg: 13-Jan-2025, PDF+DRM, Kirjastus: Springer International Publishing AG, ISBN-13: 9783031767784)
This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality th...Loe edasi...
Sari: Palgrave Studies in Marketing, Organizations and Society
(Ilmumisaeg: 13-Jan-2025, EPUB+DRM, Kirjastus: Springer International Publishing AG, ISBN-13: 9783031767784)
This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality th...Loe edasi...
Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more mult...Loe edasi...
Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more mult...Loe edasi...
Astrid Skjerven, Lisbeth Løvbak Berg, Liv Merete Nielsen, Dagny Stuedahl
Sari: Routledge Studies in Sustainability
(Ilmumisaeg: 30-Dec-2024, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040297339)
This book sheds light on the role and impact of sustainability mediation, an effective tool for political authorities and business enterprises to persuade consumers of the integrity of their actions, products, and services.In this era of ecological a...Loe edasi...
Astrid Skjerven, Lisbeth Løvbak Berg, Liv Merete Nielsen, Dagny Stuedahl
Sari: Routledge Studies in Sustainability
(Ilmumisaeg: 30-Dec-2024, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040297322)
This book sheds light on the role and impact of sustainability mediation, an effective tool for political authorities and business enterprises to persuade consumers of the integrity of their actions, products, and services.In this era of ecological a...Loe edasi...
Sari: Routledge Media and Cultural Studies Handbooks
(Ilmumisaeg: 27-Dec-2024, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040274712)
This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising- in practice, communication, and commercial process.Providing a wide-ranging and multi-disciplina...Loe edasi...
