This book surveys the African media industry, examining various sections of the media at the elite level. Drawing on contributors from diverse regions and media and communication disciplines, the book provides definitive analyses of the switch from analogue to digital broadcasting in select African countries. This timely and relevant collection of essays covers trending topics in communication and media studies, as scholars globally continue to examine the impact of digital technology on media practice, training, and education. The contributors offer rich perspectives on crucial issues, blending practice and scholarship as former media practitioners and academics come together to fill a major gap in media practice and education in Africa. This book is a must-read for anyone interested in the intersection of globalization and African media.
Part I: African Mainstream Media Space, Representation and
Digitization.
Chapter
1. African Traditional Media: Looking Back, Looking
Forward.
Chapter
2. Kenyan Media Industry: Digitize or Disappear!.
Chapter
3. Digitization of Broadcasting in Nigeria: Opportunity for Participation in
Globalization.
Chapter
4. Globalization, Pluralism and Broadcast Operations
in Nigeria.
Chapter
5. African Cinema and the Global Movie Industry: A
Survey of the Depth of Nollywoods Niche in the Age of Globalization and
Digitalization.
Chapter
6. Gender Representation in Nigerian Media Contents
and Social Reality.- Part II: Online Media and Usage.
Chapter
7. Closing the
Digital Divide Among African American Consumers with Better Content in the
United States of America.
Chapter
8. The War of Words in the Digital Space:
Twenty-First Century Presidential Public Address as Power Maintenance in
Kenya.
Chapter
9. Students Use of Digital Online Resources in Music Study
at Zimbabwe State Universities inResponse to COVID-19.
Chapter
10. The
Culture of Online Shaming Targeting Women from the Middle East And North
African (MENA) Region.- Part III: Music Media and Online Construction.-
Chapter
11. Rethinking Arabness: The Communicative Nexus of Select Lyrics of
Female Nigerian and North African Afro-Arab Hip Hop Artistes and Sociological
Construction of Women in the Digital Space.
Chapter
12. TikTok:
Globalization and the Social Identification of Afrobeats.- Part IV: Health
Communication and the Digital Space.
Chapter
13. Pandemics and Conspiracist
Ideation: Making Sense of Collective Sense-Making and Health Information
Needs in New Media Environments in Africa.
Chapter
14. Health Communication:
An International Perspective in the Digital Space.- Part V: Africaness and
the Digital Space.
Chapter
15. Decolonizing the African Mind in the Digital
Space.
Chapter
16. African Cultures and Representations in the Digital Era.-
Part VI: Sports Communication and Digital Space.
Chapter
17. How Sport,
Communication, and Economics Are Changing Power Dynamics in the African
Family.
Chapter
18. Globalization and Digitisation in Sport Promotion and
Development in Ghana: Sport Journalists Perspectives.
Dr. Unwana Samuel Akpan is a media scholar-practitioner with over two decades of broadcast experience. He is a lecturer in the Department of Mass Communication, University of Lagos, Akoka-Lagos, Nigeria. He is the Editor of The University of Lagos Communication Review.
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