Several prominent public voices have advanced the hypothesis that networked communications erode the value of privacy in favor of a transparent connected existence. Especially younger generations are often described as prone to live "open digital lives". This hypothesis has raised considerable controversy, polarizing the reaction of its critics as well as of its partisans. But how likely is the "end of privacy"? Under which conditions might this scenario come to be? What are the business and policy implications? How to ethically assess risks and opportunities? To shed light on the co-evolution and mutual dependencies of networked structures and individual and collective strategies towards privacy, this book innovatively uses cutting-edge methods in computational social sciences to study the formation and maintenance of online social networks. The findings confound common arguments and clearly indicate that Internet and social media do not necessarily entail the end of privacy. Publicity is not "the new norm": quite to the contrary, the book makes the case that privacy is a resilient social force, resulting from a set of interconnected behaviors of Internet users.
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Part I Conflicting Attitudes of Users, Companies and Governments Over Privacy |
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1 Background: The Origins, Development and Implications of the `End-of-Privacy' Hypothesis |
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3 | (4) |
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5 | (2) |
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2 The Role of Corporate Actors: The Dilemma of Privacy Monetization |
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7 | (8) |
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2.1 Privacy in the Relationship of an Organization with its Customers |
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7 | (3) |
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2.2 Privacy in the Relationship of an Organization with its Employees |
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10 | (2) |
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2.3 Privacy Dilemmas for Social Media Services |
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12 | (3) |
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14 | (1) |
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3 Stakeholders and Their Actions |
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15 | (8) |
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3.1 Social Media Companies as Moral Entrepreneurs |
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15 | (2) |
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3.2 Advocacy Groups and Authorities: Staging Privacy Wars |
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17 | (1) |
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3.3 The Networked Individual: Building Social Capital on the Internet |
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18 | (5) |
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21 | (2) |
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4 Three Approaches to Privacy: As Penetration, Regulation, and Negotiation |
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23 | (8) |
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4.1 Privacy as Penetration |
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23 | (2) |
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4.2 Privacy as Regulation |
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25 | (1) |
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4.3 Privacy as Negotiation |
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25 | (6) |
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27 | (4) |
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Part II Modeling Privacy: Online Social Structures and Data Architectures |
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5 Modeling a Complex World Using Agent-Based Simulations |
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31 | (18) |
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33 | (1) |
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5.2 Before Starting: Initialization of the Model |
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34 | (1) |
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5.3 First Step of a Simulation Run |
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34 | (2) |
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5.4 Testing the Hypothesis of the End-of-Privacy |
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36 | (2) |
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5.5 After the Simulation: Possible Network Structures |
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38 | (2) |
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5.6 First Result: Average Privacy is not Plummeting |
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40 | (2) |
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5.7 Why Web Platforms Changes in Default Settings Ignite `Privacy Cycles' |
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42 | (2) |
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5.8 Privacy and the Level of `Network Constraint' |
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44 | (5) |
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46 | (3) |
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Part III Why Privacy is not Over Yet (and its Protection is not Futile) |
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6 Five Lessons from an Agent-Based Approach to Privacy in Social Media |
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49 | (6) |
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6.1 Network Architectures Matter |
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49 | (1) |
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6.2 Social Media do not Necessarily Entail the `End-of-Privacy' |
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50 | (1) |
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6.3 Privacy Authorities and Users' Associations Should Remain Vigilant |
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51 | (1) |
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6.4 Business Policies Should not Aim to Filter Social Media Use in the Workplace, but to Compress the Phases of Privacy Erosion |
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52 | (1) |
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6.5 Internet Companies Should Realize that Users' Privacy Expectations are not Going Away |
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52 | (3) |
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53 | (2) |
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7 Conclusions: How Multi-agent Approach Can Side-Step the Lack of Data |
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55 | (2) |
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56 | (1) |
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57 | |
Paola Tubaro is a senior lecturer at the Business School of the University of Greenwich in London, UK, and an associate researcher at Centre Maurice Halbwachs (Centre National de la Recherche Scientifique), Paris, France. She is a specialist in social and organizational network analysis.
Antonio A. Casilli is an associate professor at Telecom Paristech (Institut Mines-Télecom) and a researcher at the EHESS (School for Advanced Studies in Social Sciences), Paris, France. His latest book is Les liaisons numériques (Digital relationships), Seuil, Paris, 2010.
Yasaman Sarabi is a doctoral candidate at the Business School of the University of Greenwich in London, UK. Her research is focused on business network analysis of multinational private water companies.
Lisainfo e-raamatute kohta