Were here to blow apart some of the myths that prevent older workers from fully participating in the world of work. Work is the cornerstone of purpose, income and connection - typically denied to people as they get older either directly through ageism or indirectly through the misselling of the retirement dream.
The book is broken into two sections.
Part One:
This is a wake up call: readers need to understand the size and scale of the problem to ready themselves for the changes they need to make. By the end of part one, the reader will understand how retirement came about and why its no longer fit for purpose. Theyll know every marker of successful ageing is associated with those who work and feel through this a sense of purpose. Theyll understand why recruitment is broken and how poorly prepared governments and organisations are to support them. In short, they will know the only way for them to help themselves and others, is to read part two.
Part Two
We help readers get their heads into gear by busting common myths (e.g. do a job you love). We provide a structure for people to navigate change in an ageist world and show them how to be a constructive age activist so they can become part of the solution.
Lucy Standing is a Chartered psychologist specialising in mid career development. She is the founder of Brave Starts CIC. Prior to her work with Brave Starts, for nearly 10 years, she was Vice Chair of the Association for Business Psychology: a professional body helping certify and raise standards of the business psychology profession.
Martin Hyde, is Professor of Management at the University of Leicester. He has published on a wide range of topics from quality of life, work and retirement, health inequalities and globalization.
Dr Maggi Evans is a Chartered Occupational Psychologist who works with individuals and organisations to effect change and help people to thrive at work.
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