This book provides a comprehensive analysis of Artificial Intelligence in the Middle East, focusing on its role in the business landscape. It offers a multidisciplinary perspective, integrating technology with cultural, economic, and policy analyses. The book presents practical case studies and expert opinions, offering real-world context. The content is organized for educational purposes, with chapter summaries, discussion prompts, and recommendations for further reading. The accessibility of the language respects the cultural sensitivities of the Middle East. The book serves as a guide for leveraging AI for innovation and sustainable growth.
1 Introduction.- PART I: Charting the AI Revolution: Education,
Innovation, and Sustainability in the Middle East.- 2 Innovation and AI
Adoption Middle East's Path to Economic Growth.- 3 AI and Education:
Preparing the MENA's Workforce for the Future.- 4 AI for Sustainable
Development: MENA Strategies.- 5 AI and Cultural Adaptation: Leveraging MENA
Values in Business.- PART II: Market Transformations and Technological
Frontiers.- 6 Startups and AI: Fostering Entrepreneurship in the MENA
Region.- 7 Role of AI in E-commerce & Retail in the MENA.- 8 AI and Customer
Experience: Personalization and Engagement in Middle Eastern Markets.- 9
Impact of Artificial Intelligence on healthcare and its challenges in the
MENA Region.- 10 AI for Energy Management: Driving Efficiency and
Sustainability in the MENA Region.- 11 AI and Smart Cities: Transforming
Urban Living in the MENA.- 12 AI in the Stock Market.- 13 AI Revolutionizing
Hospitality: Insights from the MENA.- 14 Investigating the Adoption of
Artificial Intelligence in the Logistics Sector in Egyptian Organizations.-
15 Reimagining Filmmaking Education in Saudi Arabia Through the Use of AI.-
PART III: Governance, Leadership, and Ethics Integration.- 16 Ethical
Implications of AI in MENA Business.- 17 AI Integration in Corporate
Leadership: Navigating the MENA Landscape.- 18 AI in Corporate Governance:
Perspectives from the MENA.- PART IV: Crossroads: AI, Anti-Corruption, and
Security in the Middle East.- 19 Government Initiatives and Policies
Promoting AI Adoption in the MENA.- 20 AIs role in fighting Corruption.- 21
The Impact of Artificial Intelligence on Military and Security in the MENA.-
22 Conclusion.
Nehme Azoury is a Professor and previous Deputy-President for Research at the Holy Spirit University of Kaslik, Lebanon. He lectures in the fields of marketing, strategic management, and corporate governance at several universities. He is Secretary-General of the Arab Society of Faculties of Business Administration (affiliated with the Association of Arab Universities and founded by the Arab League) and is one of the eight members of the scientific committee of Eduniversal, as a representative of the Eurasian region.
Professor Georges Yahchouchi is president of the American University of the Middle East, Kuwait, and a Professor in Business Administration. He is committed to excellence in higher education and expertise in academic leadership and has had a broad educational background and exposure to multicultural environments during his educational and professional career. He is the author of several research papers in business, leadership, and educational management.
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