This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.
Evolution of Digital Marketing in Tourism from a Mobile Apps
Perspective.- Exploring Small and Medium Enterprises Expectations of
Electronic Payment in Kuwait.- Content marketing strategy for the social
media posi-tioning of the company AD y L consulting - Peru.- An Exploratory
Study on E-commerce in the Sultanate of Oman: Trends, Prospects, and
challenges.- The Impact of Researchers Possessed Skills on Marketing
Research Success.- Impact of Online Food Ordering System and Dinning on
Consumers Preference with Special Reference to Bangalore.- Green Economy
Mechanisms in the Age of Technology and the Circular Economy.- Whether
digital or not, the future of innovation and entrepreneurship.- Customer
Buying Intention Towards Smart Watches in Urban Bangalore.- A
Fluid-Thermal-Electric Model Based on Performance Analysis of
Semi-Transparent Building Integrated Photovoltaic Solar Panels.- The impact
of social media influencer marketing on purchase intention in
Bahrain.- Tomorrow's Jobs and Artificial Intelligence.- Artificial
Intelligence and Security Challenges.- Modern Services Quality and its Impact
on the Satisfaction of the Trade Shows in Jordan.- Artificial Intelligence
Application to Reduce Cost and Increase Efficiency in the Medical and
Educational Sectors.- Data Journalism and its Applications in Digital
Age.- Digital public relations and Communication Crisis.- Employing Big Data
Analytics Lifecycle in Uncovering the Factors that Relate to Causing Road
Traffic Accidents to reach sustainable smart cities.- The Effects of
Leadership Style on Employee Sustainable Behaviour: A Theoretical
Perspective.- Toward Sustainable Smart Cities: Design and Development of
Piezoelectric-Based footstep power generation system.- Sustainable Urban
Street Design in Jeddah, Saudi Arabia.- Green Discourse Analysis on Twitter:
- Imperatives to Green Product Management in Sustainable Cities
(SDG11).- Harnessing Geographic Information System (GIS) By Implementing
Building Information Modelling (BIM) for Sustainable Strategic Planning To
Improve AEC Performance in Setiu, Terengganu, Malaysia.- The Role of
Contract in Advancing ESG in Construction: A Proposed Framework of Green
Standard Form of Contract for Use in Green Building Projects in
Malaysia.- Sustainability of Web Application Security Using Obfuscation:
Techniques and Effects.- Heritage Buildings Changes and Sustainable
Development.- Global crucial risk factors associated stress among university
students during post Covid-19 Pandemic: Empirical evidence from Asian
Country.- Factors Influencing Purchase Decisions on Online Sales in
Indonesia.- Re - addressing the notion of Patriarchy in Social and Economic
framework in the light of Women Empowerment.- The Development of Asset-based
and Asset-backed Sukuk Issuances: The case of Malaysia.- Role of Colours in
Web Banners: A Systematic Re-view and Future Directions for E- Marketing
Sustainability.- Relationship of Peoples Knowledge, Behavior and
Governmental Action Towards Environmental Sustainability.- DEVELOPMENT OF
ENTREPRENEURSHIP IN THE TOURISM AND RECREATION SPHERE: MARKETING
RESEARCH.- The Impact of RUPT on Corporate Environmental Responsibility.- The
impact of board of directors characteristics and audit committee
characteristics on financial performance: evidence from Palestine.- A
comparative analysis of Rural and Urban Public Health Infrastructure and
Health outcomes during Pandemic: With special reference to Karnataka
state.- Local Community Readiness to Implement Smart Tourism Destination in
Yogyakarta, Indonesia.- Open Innovation and Governance Models within Public
Sector: A Systematic Literature Review.- Corporate Governance in the Digital
Era.- Environmental, Social, and Governance (ESG) Impact onFirms
Performance.- On a regime switching illiquid high volatile prediction model
for cryptocurrencies.- Analysis of the efficiency, effectiveness and
productivity of Peruvian motorcycle cab drivers in times of Covid-19
pandemic.- Investment Awareness in Financial Assets An exploration based on
the Equity Traders in Bangalore city.- Cost-benefit Analysis of Fintech
Framework Adoption.- Financial Technology (Fintech).- Assessing Opportunities
and Challenges of FinTech: A Bahrains View of Fintech.- Toward Sustainable
Smart Cities: A New Approach of Solar and Wind Renewable Energy in
Agriculture Applications.- Digital Transformation Towards Sustainability in
Higher Education: A New Approach of Virtual Simulator for Series and
Parallel Diodes for a Sustainable Adoption of E-Learning Systems.- Toward
Sustainable Smart Cities: Smart water Quality Monitoring System Based on IoT
Technology.- 2019 Novel Coronavirus Disease (Covid-19): Toward a New Design
for all-in-one Smart Disinfection system.- Modeling of cutting forces when
end milling of Ti6Al4V using adaptive neuro-fuzzy inference system.- Impact
of the Pandemic -Covid -19 on Construction Sector in Bahrain.- The Role of
Technology and Market Accessibility on Financial Market Classification.- A
Review of the Recent Developments in the Higher Education Sector Globally
and in the GCC Region.- Intra-Industry Trade Trends in Indias Manufacturing
Sector: A Quantitative Analysis.- Risk Management of Civil Liability
Resulting from Self-driving Vehicle Accidents.- The Impact of Applying
Just-In-Time Production System on the Company Performance in Garment
Manufacturing Companies in Jordan.- Evaluation of Large-Scale Solar
Photovoltaic Operating Plant by Using Environmental Impact Screening: A Case
Study in Penang Island, Malaysia.- Prefabricated Plastic Pavement for
High-Traffic and Extreme Weather Conditions.- Highlighting the Role of UAEs
Government Policies in transition towards Circular Economy.- A SYSTEMATIC
LITERATURE REVIEW ON MERCANTILISM.- Revisiting the nexus between Suicides and
Economic Indicators: An Empirical Investigation.- Dynamics of Economic
Growth in MIKTA Economies: Does Institutional Quality matter?.- LAND MARKET
IN UKRAINE: FUNCTIONING DURING THE MILITARY STATE AND ITS DEVELOPMENT
TRENDS.- A STUDY ON THE TENDENCIES IN THE TRADE BALANCE OF THE INDIAN
ECONOMY.- QUALITY EFFICACY ISSUES IN MANGOES: DECODING RETAILERS SUPPLY
CHAIN.- Behavioral Bias as an instrumental factor in Investment Decision-An
Empirical Analysis.- CREATING A SUSTAINABLE ELECTRIC VEHICLE REVOLUTION IN
INDIA.- AN OVERVIEW OF INTEREST RATE DERIVATIVES IN BANKING SECTORA
COMPARASION BETWEEN GLOBAL AND INDIAN MARKET.- ADOPTION OF MOBILE BANKING
AMONG RURAL CUSTOMERS.- Artificial Intelligence and The Decarbonization
Challenge.- Algorithms control contemporary life.- Auditors perceptions in
Gulf Countries towards using artificial intelligence in Audit
process.- Accounting Students' Perceptions On E-Learning During Covid- 19
Pandemic: Case Study of Gulf University Ac-counting and Financial
Students.- Factors that Influence the Occupational Safety and Health for
Employees as a part of Human Resource Management Practices A Study in
Non-Government Organization in Palestine Gaza Strip (UNRWA).- THE IMPACT OF
EMPLOYEE SATISFACTION, EMOTIONAL INTELLIGENCE AND ORGANIZATIONAL COMMITMENT
ON MARKETING SERVICE QUALITY IN MEDICAL EQUIPMENT COMPANIES,
BAHRAIN.- Study of Mechanical Properties of Friction Welded AISI D2 and AISI
304.- ASSESSING THE ADOPTION OF KEY PRINCIPLES FOR A SUSTAINABLE LEAN
INTERIOR DESIGN IN THE CONSTRUCTION INDUSTRY: THE CASE OF
BAHRAIN.- Characterizing the DNN Impact on Multiuser PD-NOMA System based
Channel Estimation and Power Allocation.- Mobile Wireless Sensor Network:
Routing protocols Overview.- Perception of young consumers towards electric
two-wheeler in Bangalore city.- EFFICACY OF DIVIDEND ANNOUNCEMENT ON
BLUECHIP PHARMA STOCKS- AN EVIDENCE FROM THE INDIAN STOCK MARKET.- Examining
the Impact of Mentoring on Personal Learning, Job Involvement and Career
Satisfaction.- Islamic Values Impact on Managerial Autonomy.- AN EMPIRICAL
CORROBORATION ON PERCEIVED FACILITATIONS FOR TRAINING AND AFFECTIVE
ORGANISATIONAL COMMITMENT.- An Efficiency Analysis of Private banks in India
A DEA Approach.- A Case Study on the Impact of Tourism on the Tribal Life
in Vayalada, Calicut, Kerala.- PRO-ENVIRONMENTAL BEHAVIOR OF FARMERS IN THE
DIENG PLATEAU INDONESIA.- Balanced Economic Development: Barometer and
Reflections of Economic Progress Concerning the Economies of India and
China.- CUSTOMER PREFERENCE TOWARDS E- BANKING SERVICES OFFRED BY STATE BANK
OF INDIA.- The Analysis of theInfluence of the January Effect and Weekend
Effect Phenomenon on Stock Returns of Companies Listed on the JII Index
(2017-2019 Period).- Integrated Study of Ethical and Economic Efficiency of
Society's Perception of Corporate Social Responsibility in India.- New
Trends in the Banking Sector and the Development of E-Banking.- The Impact of
Economic Globalization on Welfare States.- The benefits of digital
transformation: A case study from Finance and administrative departments
within the oil and gas industry in the Kingdom of Bahrain.- The Relationship
between IT Governance and firm Performance: A Review of Literature.- Carbon
Emissions Impact by the Electric-Power Industry.- EMPLOYEE ENGAGMENT
CONCEPTS, CONSTRUCTS AND STRATEGIES: A SYSTEMATIC REVIEW OF
LITERATURE.- BOARD-LEVEL WORKER REPRESENTATION: A BLESSING OR A CURSE?.- The
Role of Digital Marketing on Tourism Industry in Bahrain.
Allam Hamdan is a full professor; he is listed within the Worlds top 2% scientists list by Stanford University, and he is the dean of College of Business and Finance at Ahlia University, Bahrain. He is an author of many publications (more than 250 papers, 174 listed in Scopus) in regional and international journals that discussed several accountings, financial, and economic issues concerning the Arab world. In addition, he has interests in educational-related issues in the Arab world universities like educational governance, investment in education, and economic growth. . He is an member of Steering Committee in International Arab Conference of Quality Assurance of Higher Education. Currently, he is leading a mission-driven process for International Accreditation for College of Business and Finance by Association to Advance Collegiate Schools of Business (AACSB).
Dr. Esra AlDhaen holds a Doctorate from Brunel University London, in the area of strategic decisions and quality in the context of Higher Education; currently, she is an executive director of strategy, quality, and sustainability as well as an associate professor at Ahlia University Bahrain. As HEA principle fellow and expert in curriculum review, design, and mapping to the National Qualification Framework as well as alignment of cross-border qualifications, she was able to set Assurance of Learning (AOL) framework to evaluate and assess student direct and indirect learning and chaired the AOL committee at college level.
She is highly experienced in HEIs in various counties such as UK, Kingdom of Bahrain, KSA, UAE, and Oman, along with the gained diverse background enable to transfer and share knowledge and experience from multiple aspects.
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