About the author |
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xiii | |
Acknowledgments |
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xv | |
Preface |
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xvii | |
Introduction |
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1 | (1) |
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PART ONE Data and analytics |
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1 | (48) |
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1 Defining data and analytics |
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9 | (14) |
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10 | (3) |
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Data and analytical skills---data literacy |
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13 | (3) |
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16 | (2) |
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MVP---minimum viable proficiency |
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18 | (3) |
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21 | (1) |
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22 | (1) |
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2 Defining the four levels of analytics |
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23 | (14) |
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Analytic level 1 descriptive |
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23 | (3) |
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Analytic level 2 diagnostic |
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26 | (3) |
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Analytic level 3 predictive |
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29 | (3) |
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Analytic level 4 prescriptive |
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32 | (1) |
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33 | (2) |
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35 | (2) |
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3 The power of analytics in decision making |
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37 | (12) |
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38 | (1) |
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39 | (1) |
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40 | (2) |
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42 | (2) |
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44 | (1) |
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45 | (1) |
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Framework, decision, data storytelling |
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46 | (1) |
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47 | (1) |
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48 | (1) |
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PART TWO The four levels of analytics: define, empower, understand and learn |
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49 | (146) |
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51 | (12) |
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What are descriptive analytics? |
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51 | (4) |
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55 | (4) |
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59 | (1) |
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60 | (3) |
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5 How are descriptive analytics used today? |
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63 | (14) |
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63 | (2) |
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Democratization of descriptive analytics---tools and technology |
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65 | (6) |
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71 | (3) |
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Data ethics and descriptive analytics |
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74 | (1) |
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74 | (1) |
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75 | (2) |
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6 How individuals and organizations can improve in descriptive analytics |
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77 | (14) |
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Descriptive analytics and data-driven problem solving |
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79 | (6) |
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Descriptive analytics and data-driven decision making |
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85 | (2) |
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Descriptive analytics and data-driven execution |
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87 | (2) |
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89 | (1) |
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90 | (1) |
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91 | (12) |
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What are diagnostic analytics? |
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91 | (1) |
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91 | (1) |
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92 | (1) |
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93 | (1) |
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Diagnostic analytics and organizational roles |
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94 | (5) |
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99 | (2) |
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101 | (1) |
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101 | (2) |
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8 How are diagnostic analytics used today? |
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103 | (12) |
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Democratization of data---diagnostic analytics |
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103 | (1) |
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Democratization of diagnostic analytics---tools and technology |
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104 | (2) |
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Diagnostic analytics---data visualization |
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106 | (1) |
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Diagnostic analytics---coding |
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107 | (1) |
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Diagnostic analytics---statistics |
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107 | (1) |
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Industry examples---continued from Chapter 5 |
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108 | (4) |
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Data ethics and diagnostic analytics |
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112 | (1) |
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112 | (1) |
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113 | (2) |
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9 How individuals and organizations can improve in diagnostic analytics |
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115 | (12) |
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Data and analytics mindset---individuals |
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115 | (2) |
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Data and analytics mindset---organizations |
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117 | (1) |
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Diagnostic analytics and the tridata |
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118 | (1) |
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Diagnostic analytics and data-driven problem solving |
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118 | (5) |
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Diagnostic analytics and data-driven decision making |
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123 | (1) |
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Diagnostic analytics and data-driven execution |
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124 | (1) |
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125 | (1) |
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125 | (1) |
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126 | (1) |
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127 | (12) |
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What are predictive analytics? |
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127 | (4) |
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131 | (4) |
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135 | (1) |
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136 | (2) |
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138 | (1) |
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11 How are predictive analytics used today? |
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139 | (14) |
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Democratization of data---predictive analytics |
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139 | (3) |
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Democratization of predictive analytics---tools and technology |
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142 | (3) |
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Data visualization, data storytelling, and more |
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145 | (2) |
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Industry examples---continued from Chapter 8 |
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147 | (3) |
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Data ethics and predictive analytics |
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150 | (1) |
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150 | (1) |
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151 | (2) |
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12 How individuals and organizations can improve in predictive analytics |
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153 | (12) |
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Data and analytics mindset---predictive analytics |
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153 | (1) |
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154 | (2) |
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Predictive analytics and the tridata |
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156 | (1) |
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Predictive analytics and data-driven problem solving |
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156 | (4) |
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Predictive analytics and data-driven decision making |
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160 | (1) |
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Predictive analytics and data-driven execution |
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161 | (1) |
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162 | (3) |
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13 Prescriptive analytics |
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165 | (10) |
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What are prescriptive analytics? |
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165 | (6) |
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171 | (2) |
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173 | (1) |
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173 | (1) |
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174 | (1) |
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14 How are prescriptive analytics used today? |
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175 | (10) |
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Democratization of data---prescriptive analytics |
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175 | (2) |
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Democratization of prescriptive analytics---tools and technology |
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177 | (1) |
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178 | (1) |
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179 | (1) |
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179 | (4) |
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Data ethics and prescriptive analytics |
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183 | (1) |
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183 | (1) |
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184 | (1) |
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15 How individuals and organizations can improve in prescriptive analytics |
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185 | (10) |
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Data and analytic mindset and data literacy---prescriptive analytics |
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185 | (3) |
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Prescriptive analytics and the tridata |
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188 | (1) |
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Data-driven problem solving and prescriptive analytics |
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188 | (2) |
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Data-driven decision making and prescriptive analytics |
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190 | (2) |
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Data-driven execution and prescriptive analytics |
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192 | (1) |
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193 | (1) |
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193 | (2) |
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PART THREE Bringing it all together |
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195 | (22) |
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16 Using all four levels of analytics to empower decision making |
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197 | (20) |
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Six steps of analytical progression |
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197 | (8) |
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Making a decision with the four levels of analytics |
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205 | (3) |
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208 | (3) |
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211 | (6) |
Index |
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217 | |