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E-raamat: Become a YouTuber: Build Your Own YouTube Channel

  • Formaat: EPUB+DRM
  • Sari: Dummies Junior
  • Ilmumisaeg: 29-Nov-2017
  • Kirjastus: For Dummies
  • Keel: eng
  • ISBN-13: 9781119404286
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  • Formaat: EPUB+DRM
  • Sari: Dummies Junior
  • Ilmumisaeg: 29-Nov-2017
  • Kirjastus: For Dummies
  • Keel: eng
  • ISBN-13: 9781119404286
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GET EYES ON YOUR VIDS

If you're the type who goes to YouTube for everything from entertainment to information to a way to communicate with your friends, this is the book you need to build a channel worth subscribing to. Packed with the advice of a video production teacher who's created her own channel, this book offers step-by-step advice for building a YouTube audience.

  • Launch your channel – establish a home on YouTube where people can find your work
  • Create your videos – apply production tricks to create videos that viewers watch over and over again
  • Collaborate with your audience – build a relationship with your viewers that helps your audience grow
Introduction xv
About This Book xv
Foolish Assumptions xvi
Icons Used in This Book xvi
Where to Go from Here xvii
Chapter 01 Creating Awesome Content
1(10)
The Three C's of YouTube
2(1)
Recognizing the Importance of Community
2(2)
Coming Up with a Theme
4(1)
Consistency Is Key
5(1)
The Success Formula
6(1)
Going Viral
7(1)
The Six-Month Challenge
8(1)
Short-term versus long-term goals
8(1)
Creating your own goals
9(2)
Chapter 02 Sett'"9 UP Your Channel
11(18)
Setting Up Your Account
12(2)
Navigating Your Channel
14(2)
Customizing Your Account Settings
16(1)
Coming up with a good name
16(1)
Setting your channel name
17(2)
Connecting your social media accounts
19(1)
Setting privacy and notifications
20(2)
Choosing a Good Channel Icon
22(2)
Creating a Channel Banner
24(2)
Adding Social Icons to Your Banner
26(1)
Getting Started with Graphic Design
27(1)
Figuring Out What Programs to Use
28(1)
Chapter 03 Creating an Intro Trailer
29(12)
Breaking Down the Process
30(1)
Brainstorming
30(1)
Figuring out what you'll cover
31(1)
Thinking about props
31(1)
Daily Bumps
32(1)
Stampy
32(1)
JENerationDIY
33(1)
Choosing music
34(1)
Writing a script
35(1)
Storyboarding
35(2)
Filming and Uploading YourTrailer
37(1)
Setting Your Channel Trailer
38(3)
Chapter 04 Shooting Your Video
41(14)
Choosing the Right Camera
42(1)
Using Webcams
42(1)
Windows users
43(2)
Mac OS X users
45(2)
Tips and tricks for webcams
47(1)
Shooting on Mobile
47(1)
Tips and tricks for mobile devices
47(2)
Upping Your Game with Digital Cameras
49(1)
Tips and tricks for digital cameras
49(1)
Using Shot Angles to Add Interest
49(2)
Paying Attention to Lighting
51(1)
Picking Up Audio
51(1)
Types of microphones
51(1)
Testing your recording
52(1)
Practice Makes Perfect
53(2)
Chapter 05 Editing
55(12)
Importing Footage
56(1)
Cutting Clips
57(2)
Adding Text, Transitions, and Audio
59(1)
Text
59(1)
Transitions
60(2)
Audio
62(1)
Reviewing and Exporting
63(1)
Exploring Advanced Export Settings
64(1)
Looking at Video Editing Software
65(1)
Mac
66(1)
Windows (PC)
66(1)
Chapter 06 Uploading Your Video
67(20)
Your Upload Checklist
68(1)
Uploading Your Video to YouTube
68(1)
Finding Everything You Need in Info & Settings
69(1)
Crafting great titles
70(2)
Writing a good description
72(1)
Tagging your video
73(1)
Attracting viewers with thumbnails
73(4)
Scheduling and adding privacy
77(1)
Create a playlist
78(1)
Exploring Advanced Features
79(1)
Enhancements
79(1)
Audio
79(1)
End screen & Annotations
80(2)
Cards
82(1)
Subtitles/CC
83(2)
Accessing Your Videos through Video Manager
85(2)
Chapter 07 Sharing Your Video
87(8)
Encouraging Friends
88(1)
Extending Beyond YouTube
88(1)
Linking across multiple platforms
88(1)
Facebook
89(1)
Twitter
89(1)
Instagram
90(1)
Raising awareness on similar YouTube channels
90(1)
Collaborating with others
91(1)
Recognizing the Importance of Subscribers
92(1)
Understanding why subscribers are critical to success
92(1)
Inviting viewers
92(2)
Making good videos
94(1)
Chapter 08 Tracking Your Video Performance
95(16)
Accessing YouTube Analytics
96(1)
Breaking Down the Numbers
97(1)
Overview and Realtime
98(2)
Revenue reports
100(1)
Revenue
100(1)
Transaction revenue
100(1)
Ad rates
101(1)
Watch time reports
101(1)
Audience retention
102(1)
Traffic sources
102(1)
Live streaming
103(1)
Translations
103(1)
Engagement reports
104(1)
Responding to Comments
105(1)
Managing comments using visibility preferences
105(1)
Viewing your comments
106(1)
Responding to comments
106(1)
Approving or discarding comments
107(1)
Exploring Further
108(3)
Chapter 09 Going Further with More Features
111
Making Money with Your Videos
112(1)
Signing up for YouTube's Partner Program
112(3)
Setting goals for yourself
115(1)
Live Streaming on YouTube
116(1)
Setting up your live stream
116(1)
On mobile
117(1)
On a computer
118(2)
Setting up your encoder
120(1)
Planning a live stream
121(1)
Checking the stats!
122(2)
Enabling Sponsorships
124(1)
Organizing Playlists
125(1)
Creating a playlist
125(1)
Displaying playlists on your channel's main page
126
ABOUT THE AUTHOR

Cristina Calabrese is a founding member of and Director of Marketing for The Digital Arts Experience (The DAE), a STEAM-focused learning center for kids and adults located in Scarsdale, NY. She runs her own gaming channel on YouTube in her spare time.