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E-raamat: Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results

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  • Formaat: 352 pages
  • Ilmumisaeg: 15-Mar-2018
  • Kirjastus: Microsoft Press
  • Keel: eng
  • ISBN-13: 9781509305575
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Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets resultsSuurem pilt
  • Formaat: 352 pages
  • Ilmumisaeg: 15-Mar-2018
  • Kirjastus: Microsoft Press
  • Keel: eng
  • ISBN-13: 9781509305575
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Beyond Bullet Points, Fourth Edition

Throw away those room-emptying, left-brain slidesand use Atkinsons book to turn your PowerPoint presentation into an epic. Daniel H. Pink, author of Drive and A Whole New Mind







Think beyond bullet pointsand amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson shows how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPointfor memorable, meaningful, and persuasive visual stories. Change your approachand transform your results!







Find your story thread Create an emotional connection to increase your impact.







Cut through the clutter Distill your message and get right to the point.











Bring your story to life Storyboard your ideas, find your natural voice, and deliver a compelling presentation!
Acknowledgments vii
About the Author xv
Introduction: A Canvas of Light xvii
1 A Theater of Persuasion
1(18)
Stepping onto the Media Stage
4(1)
A Singular Story
5(4)
The Heart of the Problem
9(3)
Distilling to the Essence
12(2)
Mixing Mediums
14(2)
Fade to Gray
16(1)
Stark Choices
17(1)
Winds of Change
18(1)
2 Busting the Top 3 Myths About PowerPoint
19(30)
The State of the Art of Presentations
20(2)
The Old Story about PowerPoint
22(2)
Myth 1 Your Audience Will "Get" Whatever You Show Them
24(11)
Myth 2 The Same Slide Works Equally Well as Both a Visual on a Screen and as a Printed Handout
35(7)
Myth 3 Making a List Is an Effective Way to Present Information
42(6)
The Opportunity: Using PowerPoint to Tell a Persuasive Story that Gets Results
48(1)
3 The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling
49(30)
Introducing the BBP Story Template
51(2)
The Five Principles of Visual Storytelling
53(8)
The 10 Building Blocks of a Persuasive Storyboard
61(14)
Getting Started with the BBP Story Template
75(4)
4 Crafting Your Story Structure
79(32)
What Will You Show, Say, and Do in the First Few Slides?
80(2)
Choosing a Story Thread
82(16)
Adding a Story Theme
98(3)
Closing the Curtain on Act I
101(2)
10 Tips for Enhancing Act I
103(8)
5 Anchoring Your Story in Your Audience's Minds
111(34)
And Now Presenting...Act II
111(4)
Tapping the Power of Hierarchy
115(2)
Prioritizing Your Slides
117(18)
Pulling Through What's Most Important First
135(3)
Lowering the Curtain on Your Story Template
138(1)
10 Tips for Enhancing Your Story Template
139(6)
6 Thinking Like a Storyboard
145(28)
What Will You Show, Say, and Do During Every Slide?
146(1)
Preparing the Storyboard
147(9)
Planning for the Verbal Channel by Writing Down What You'll Say
156(4)
Planning for the Visual Channel by Sketching Your Storyboard
160(2)
Storyboarding Using Three Guidelines
162(6)
10 Tips for Enhancing Your Storyboard
168(5)
7 The Magic of Sketching your Graphics First
173(38)
What Do I Sketch on Each Slide?
174(1)
Sketching the Act I Slides
175(1)
Sketching the Title Slide
176(1)
Adding a Speaker Introduction Slide
176(2)
Sketching The Hook Slide
178(2)
Sketching the Relevance Slide
180(1)
Create a Simple Visual Prompt with a Photo
181(1)
Tap into the Power of Paper
182(1)
Sketching the Challenge and Desire Slides
182(3)
Introduce the Theme
185(2)
Unlock Information with a Visual Prompt
187(1)
Link the Act I Slides with a Visual Story
187(2)
Sketching the Map and Anchor Slides
189(4)
Using Video, Sound, or Motion Graphics (Sparingly)
193(1)
Raising Interest with Your Layouts
194(1)
Keeping the Theme Flowing
195(2)
Presenting with More than One Speaker
197(1)
Sketching an Optional Navigation Bar
197(2)
Sketching the Explanation Slides
199(1)
Sketching a Visual Organizer
200(1)
Sketching Headline-Only Explanation Slides
201(1)
Sketching the Backup Slides
202(1)
Explaining Ideas by Building a Diagram
203(2)
Building a Chart Across a Series of Slides
205(1)
Completing the Backup Slides
206(1)
Switching to Other Media
207(1)
Adapting Your Sketches to Your Profession
207(1)
Sketching Your Story Template
208(1)
Bbp Checklist: Sketching the Storyboard
209(1)
Ready, Set, Sketch!
209(2)
8 Getting Graphics, Quick and Easy
211(38)
Which Graphics Do I Add to Each Slide?
211(12)
Starting the Production Flow
223(6)
Customizing Layouts
229(10)
Creating the Act III Slides
239(1)
Fine-Tuning and Finishing Up
240(4)
BBP Checklist: Adding Graphics to the Storyboard
244(1)
10 Tips for Enhancing Your Storyboard
244(5)
9 Delivering Your Visual Story
249(18)
Delivering Your Presentation Using Three Guidelines
250(2)
Getting Ready
252(3)
Using Notes
255(1)
Prompting a Dialogue
256(4)
Preparing for Different Contexts
260(1)
And Now, Presenting
261(1)
10 Tips for Enhancing Your Delivery
262(5)
10 Present This, Not That
267(30)
What Other Examples Can I See?
268(1)
Example: Presenting in Court
268(6)
Example: Presenting a Plan
274(6)
Example: Presenting Research Results
280(5)
Example: Presenting a Report
285(3)
Example: Presenting in a Classroom
288(3)
Example: Presenting a Pitch
291(3)
Handling Objections to Visual Storytelling
294(3)
A BBP Guidelines
297(2)
The BBP Guidelines
297(2)
B Starting Your Challenge and Desire Headlines
299(4)
C Starting Your Map Headlines
303(4)
Index 307
Cliff Atkinson is an acclaimed writer, popular keynote speaker, and an independent communications consultant to leading attorneys and Fortune 500 companies. He crafted the presentation that persuaded a jury to award a $253 million verdict to the plaintiff in the nations first Vioxx trial in 2005, which Fortune magazine called frighteningly powerful.

 

Cliffs bestselling book Beyond Bullet Points (published by Microsoft Press) was named a Best Book of 2007 by the editors of Amazon.com, and has been published in four editions and translated into a dozen languages including Chinese, Korean, and Russian. This book expands on a communications approach he has taught internationally at top law firms, government agencies, business schools and corporations, including Sony, SC Johnson, Chevron, Toyota, Del Monte, Nestlé, Deloitte, BBDO, The NPD Group, Ipsos, Facebook, Amgen, Bristol-Myers Squibb, Intel, Microsoft, the American Bar Association and the United Nations International Criminal Tribunal.

 

Cliffs work has been featured in The New York Times, Los Angeles Times, Wall Street Journal, and Fox News. Cliff received his B.A. in English and journalism from Baylor University in Texas and his M.B.A. from Richmond, The American International University in London. After serving as a captain in the U.S. Air Force, he held marketing positions for start-up companies and then launched his own business as a full-time communications consultant in 2001. He currently resides in New York City.
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