This book explores current research trends in the context of the Metaverse’s impact on the tourism and marketing industries while delving into some case studies on education and finance. These trends are examined through various case studies utilizing distinct analytical methods. The chapters are expected to support scholars and postgraduate students in furthering their research in this field and in recognizing prospective advancements in the applications of the Metaverse.
Evaluation of the Metaverse: Perspectives of Travel Agency
Employees.- Transitioning the Tourism Industry from the Real World to the
Metaverse.- The Impact of Management Information Systems on International
Human Resource Management: Moderat-ing Role of Metaverse Culture.- Impact of
Metaverse at Workplace: Opportunity and Challenges.- Measuring the
Possibility of Adopting Metaverse Technology as an Appropriate Strategy to
Achieve a Sustainable Competitive Advantage.- Unveiling The Quality
Perception of Productivity from The Senses of Real-Time Multisensory Social
Interactions Strategies in Metaverse.- Factors Influencing School Teachers
Intention to Adopt Open Virtual Educational Resources Platform in Saudi
Arabia.- How are Brand Activity and Purchase Behavior Affected by Digital
Marketing in the Metaverse Universe.- The Effect of Religion on Metaverse
Marketing.- Understanding Metaverse Adoption Strategy from Perspective of
Social Presenceand Support Theories: The Moderating Role of Privacy
Risks.- Employing Metaverse technologies to improve the quality of the
educational process.- Influence of Authentic Leadership Practices on
Innovative Work Behaviour in Higher Educational Institutions: A Virtual
Reality Perspective.- The role of Virtual reality technology in disclosing
future information: An applied study in the Investment Bank and the Bank of
Baghdad.- The Effect of Marketing Mood Management in enhancing Organizational
Sustainability: Evidence from Virtual Marketing Platforms.
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