Muutke küpsiste eelistusi

E-raamat: Brand China in the Media: Transformation of Identities

Edited by (The Hong Kong Polytechnic University, Hong Kong), Edited by (University of Johannesburg, South Africa), Edited by (Durham University, UK)
  • Formaat: 248 pages
  • Ilmumisaeg: 29-Jun-2020
  • Kirjastus: Routledge
  • Keel: eng
  • ISBN-13: 9781000448948
  • Formaat - EPUB+DRM
  • Hind: 50,69 €*
  • * hind on lõplik, st. muud allahindlused enam ei rakendu
  • Lisa ostukorvi
  • Lisa soovinimekirja
  • See e-raamat on mõeldud ainult isiklikuks kasutamiseks. E-raamatuid ei saa tagastada.
  • Formaat: 248 pages
  • Ilmumisaeg: 29-Jun-2020
  • Kirjastus: Routledge
  • Keel: eng
  • ISBN-13: 9781000448948

DRM piirangud

  • Kopeerimine (copy/paste):

    ei ole lubatud

  • Printimine:

    ei ole lubatud

  • Kasutamine:

    Digitaalõiguste kaitse (DRM)
    Kirjastus on väljastanud selle e-raamatu krüpteeritud kujul, mis tähendab, et selle lugemiseks peate installeerima spetsiaalse tarkvara. Samuti peate looma endale  Adobe ID Rohkem infot siin. E-raamatut saab lugeda 1 kasutaja ning alla laadida kuni 6'de seadmesse (kõik autoriseeritud sama Adobe ID-ga).

    Vajalik tarkvara
    Mobiilsetes seadmetes (telefon või tahvelarvuti) lugemiseks peate installeerima selle tasuta rakenduse: PocketBook Reader (iOS / Android)

    PC või Mac seadmes lugemiseks peate installima Adobe Digital Editionsi (Seeon tasuta rakendus spetsiaalselt e-raamatute lugemiseks. Seda ei tohi segamini ajada Adober Reader'iga, mis tõenäoliselt on juba teie arvutisse installeeritud )

    Seda e-raamatut ei saa lugeda Amazon Kindle's. 

This book examines China’s identity transformations with a focus on self-perceptions and their representations and communication in the mass media. It explores the emerging multifaceted ‘China brand’. The chapters in this book were originally published in Critical Arts.



This book examines China’s identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change, it explores the emerging multifaceted ‘China brand’.





With its growing economic clout, China has taken a proactive stance in shaping global economic and strategic order through ambitious programmes such as the Asian Infrastructure Investment Bank and the ‘Belt and Road’ initiative. However, as a developing country, China is at pains to manage its own transformations while trying to carve out an international identity. Arguably, China’s unique sense of history and identities may lead to a ‘contested modernity’ or ‘multiple modernities’; radically different from the prevalent classical theories of modernisation and convergence of industrial societies. To understand China’s trajectory of future development has been a major issue in international affairs. This book is concerned with how China’s hybridised identities are articulated, and intertwined with situational, institutional, and societal dynamics – and how they are interwoven with China’s international outlook which converges with or diverges from China’s historical assumptions and beliefs.





This book will be of interest to those studying China’s identity in the media; situated at the juncture of past, present, and future, and between China and the wider world. The chapters in this book were originally published in Critical Arts.

Citation Information vii
Notes on Contributors ix
Introduction: Continuities and Changes for an Alternative Modernity 1(8)
Qing Cao
Doreen Wu
Keyan G. Tomaselli
Part I Chinese Society between Traditions and Modernity
1 Rupture in Modernity: A Case Study of Radicalism in the Late Qing Chinese Press Debate
9(20)
Qing Cao
2 Putonghua and Language Harmony: China's Resources of Cultural Soft Power
29(17)
Natalia Riva
3 Mobile, Online and Angry: The Rise of China's Middle-Class Civil Society?
46(21)
Ian Weber
4 The Return of the Repressed: Three Exarngles of How Chinese Identity is Being Reconsolidated for the Modem World
67(15)
Hugo de Burgh
David Feng
Part II Negotiating Identities in Moving Images
5 Becoming Global, Remaining Local: The Discourses of International News Reporting by CCTV-4 and Phoenix TV Hong Kong
82(15)
Doreen D. Wu
Patrick Ng
6 Shanghai Cosmopolis: Negotiating the Branded City
97(16)
Duncan Harte
7 Promoting Moral Values through Entertainment: A Social Semiotic Analysis of the Spring Festival Gala on China Central Television
113(15)
Dezheng Feng
8 Negotiated "Chineseness" and Divided Loyalties: My American Grandson
128(17)
Qijun Han
9 Articulating for Tibetan Experiences in the Contemporary World: A Cultural Study of Pema Tseden's and Sonthar Gyal's Films
145(15)
Shaoyan Ding
Part III Representing China in Texts and Symbols
10 The Language of Soft Power: Mediating Socio-political Meanings in the Chinese Media
160(18)
Qing Cao
11 Media Representations of China: A Comparison of China Daily and Financial Times in Reporting on the Belt and Road Initiative
178(15)
Lejin Zhang
Doreen Wu
12 Conflicting Images of the Great Wall in Cultural Heritage Tourism
193(19)
Jieyun Feng
Yanan Li
Peng Wu
13 China's Current Discursive Governance: A Discourse Analysis Perspective
212(19)
Jiayu Wang
Index 231
Qing Cao is Associate Professor in Chinese Studies at the School of Modern Languages and Cultures at Durham University, UK. He has published extensively in Chinese media and social change, focusing on the issue of modernity. He is the author of China under Western Gaze: Representing China in the British Television Documentaries 1980-2000 (2014), and lead editor of Discourse, Politics and Media in Contemporary China (2014).





Doreen Wu is Associate Professor in the Department of Chinese and Bilingual Studies in the Faculty of Humanities at the Hong Kong Polytechnic University. She has published extensively on glocalization and Chinese media discourses. In addition to editing two special issues for Critical Arts, she has edited and co-edited a number of books and journal issues, including Discourses of Cultural China in the Globalizing Age (2008).





Keyan G. Tomaselli is Distinguished Professor in the Department of Communication Studies at the University of Johannesburg, South Africa. He is editor of Critical Arts and has been working with various Chinese universities on cultural and media topics.