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E-raamat: Building Websites All-in-One For Dummies

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  • Formaat: EPUB+DRM
  • Ilmumisaeg: 12-Jul-2012
  • Kirjastus: For Dummies
  • Keel: eng
  • ISBN-13: 9781118283486
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Building Websites All-in-One For DummiesSuurem pilt
  • Formaat: EPUB+DRM
  • Ilmumisaeg: 12-Jul-2012
  • Kirjastus: For Dummies
  • Keel: eng
  • ISBN-13: 9781118283486
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A guide to Web site design covers such topics as building pages using HTML, incorporating Web graphics and multimedia, managing forms with PHP, and deploying and managing the site.

Ten minibooks in one! The perfect reference for beginning web builders

This hefty, 800+ page book is your start-to-finish roadmap for building a web site for personal or professional use. Even if you're completely new to the process, this book is packed with everything you need to know to build an attractive, usable, and working site. In addition to being a thorough reference on the basics, this updated new edition also covers the very latest trends and tools, such as HTML5, mobile site planning for smartphones and tablets, connecting with social media, and more.

  • Packs ten minibooks into one hefty reference: Preparation, Site Design, Site Construction, Web Graphics, Multimedia, Interactive Elements, Form Management, Social Media Integration, Site Management, and Case Studies
  • Covers the newest trends and tools, including HTML5, the new Adobe Create Suite, and connecting with social media
  • Offers in-depth reviews and case studies of existing sites created for a variety of purposes and audiences, such as blog sites and non-profit sites
  • Walks you through essential technologies, including Dreamweaver, HTML, CSS, JavaScript, PHP, and more

Plan, build, and maintain a site that does exactly what you need, with Building Web Sites All-In-One For Dummies, 3rd Edition.

Introduction 1(6)
About This Book
1(1)
Foolish Assumptions
2(1)
Conventions Used in This Book
2(1)
What You Don't Have to Read
3(1)
How This Book Is Organized
3(3)
Icons Used in This Book
6(1)
Where to Go from Here
6(1)
Book I Getting Ready
7(54)
Chapter 1 The First Step in Your Web-Building Journey
9(12)
Getting Inspired
9(1)
Setting Goals
10(1)
Defining the Scope of the Site
11(1)
Preparing to Get Started
12(3)
Defining why you're doing the project
12(1)
Brainstorming and evaluating your ideas
12(2)
Creating a niche website
14(1)
Looking at budget and timelines
14(1)
Considering collaborations
15(1)
Revising Your Original Plans: Using Feedback to Improve
15(4)
Receiving feedback
16(1)
Giving feedback
17(2)
Preparing to Redesign an Existing Site
19(2)
Chapter 2 Assessing Your Resources
21(16)
Choosing an HTML Editor
21(1)
Choosing a Graphics Application
22(1)
Flying Solo: Skills You Need to Go It Alone
23(7)
Managing the project
23(1)
Serving your customer
24(1)
Dealing with HTML, CSS, and other scripting
25(1)
Using Photoshop, Fireworks, and other graphics applications
26(2)
Developing content
28(1)
Considering basic computer and Internet skills
28(1)
Incorporating multimedia in your project
29(1)
Handling a solo project
29(1)
Getting Some Help
30(3)
Project manager
30(1)
Web designer/new media designer
31(1)
Web developer/programmer
31(1)
Content developer/writer
32(1)
Webmaster/host
32(1)
Other professionals
33(1)
Building a Web Team
33(4)
Managing the team
34(1)
Giving feedback that helps
34(1)
Keeping the team on track
35(2)
Chapter 3 Working for The Man
37(14)
Defining the Client's Expectations
37(3)
Convincing the Client
40(2)
Selling the Idea
40(1)
Holding a kick-off meeting
40(2)
Pleasing Everybody from Internal Stakeholders to the Website's Target Audience
42(7)
Determining the needs of Internal stakeholders
42(1)
Determining the needs of external stakeholders
43(6)
Handing Off a Project to a Client
49(2)
Chapter 4 Securing a Domain Name and Web-Hosting Service
51(10)
Understanding Domain Name Best Practices
51(2)
Researching and Registering a Domain Name
53(2)
Researching the availability of the domain name you want
53(2)
Registering your domain name
55(1)
Choosing a Web-Hosting Service
55(6)
Determining web-hosting needs
55(2)
Choosing the right web host for your site
57(4)
Book II Designing the Site
61(66)
Chapter 1 Wireframing and Storyboarding Content
63(20)
Planning a Website
64(3)
Wireframes, designs, site maps, and flowcharts
64(3)
Planning for accessibility
67(1)
Understanding the Constraints of Web Page Design
67(3)
Harnessing the Power of the 960 Grid
70(6)
Designing pages in columns
71(4)
How a 960 grid puts the pieces together
75(1)
Designing Globally Unified or Asymmetrical Pages That Look Good
76(3)
Creating a unified global design
77(1)
Applying unevenness to page design
77(2)
Developing a Navigation Structure
79(4)
Chapter 2 Preparing Content
83(12)
Getting Text Ready
83(2)
Sources for Text
85(2)
Saving word-processor documents as HTML files
86(1)
Copying and pasting document content into HTML pages
86(1)
Getting Images and Media Ready
87(1)
Comparing a Website with a Web Presence
88(4)
Your web presence beyond your site
90(1)
Don't reinvent the wheel
91(1)
Integrating Online Resources
92(3)
Chapter 3 Defining a Color Scheme
95(8)
Finding Colors for a Color Scheme
95(1)
Understanding Web Color Basics
96(4)
Print color versus web color
97(3)
Colors and accessibility
100(1)
Generating and Applying a Web Color Scheme
100(3)
Chapter 4 Organizing a Site in Dreamweaver CS6
103(18)
Seeing the Critical Role of a Dreamweaver Site
103(3)
Defining a Dreamweaver site
104(1)
Managing files with Dreamweaver sites
104(2)
Organizing Content for Your Site
106(2)
Files that do belong in your site
107(1)
Using subfolders for your site folder
107(1)
Creating a Site in Dreamweaver
108(6)
Creating a remote server connection
110(4)
Troubleshooting
114(1)
Managing Sites
114(7)
Managing files in the Files panel
115(2)
Editing and moving Dreamweaver sites
117(4)
Chapter 5 Building Mobile-Friendly Sites
121(6)
Design and Technical Challenges for Mobile Content
122(3)
Addressing the Challenges for Mobile Content
125(2)
Book III Building Pages With HTML
127(110)
Chapter 1 HTML: What It Is, Why You Need It, and How to Get It
129(26)
Exploring the Role of HTML in Web Pages
130(5)
The dynamic role of links in HTML
131(1)
HTML, PHP, and ASP pages
132(1)
The nature of a markup language
133(2)
Evaluating Tools for Creating HTML
135(9)
Code editors
135(3)
Dreamweaver
138(1)
The "rest"
139(5)
Finding Free HTML Templates Online
144(1)
Building a Basic HTML Page
144(3)
HTML elements and tags
145(1)
Why do people say "tag" when they mean "element?"
146(1)
Starting Your HTML Document
147(8)
Defining titles and links in the head element
148(4)
Page content is in the body element
152(1)
CSS Is used for style
152(3)
Chapter 2 Building Web Pages with HTML5
155(18)
Why Use HTML5? And What Does That Mean?
155(3)
Filling Out Body Content
158(5)
Adding headings
158(1)
Coding paragraphs
159(1)
Defining lists
160(1)
Vertical spacing in HTML
161(1)
Defining links
162(1)
Embedding Images
163(1)
Saving and Testing Web Pages
164(4)
Naming HTML files
165(1)
Previewing web pages
166(2)
The Expanding and Evolving Set of HTML Tags
168(1)
Helpful Development Practices
169(4)
Use comments in your code
169(1)
Use version-control protocols
170(1)
Organize your supporting files
171(2)
Chapter 3 Structuring Content with HTML5
173(24)
Understanding the Big New Things in HTML5
174(5)
The wild world of native video
175(1)
HTML5's stylish cousin: CSS3
176(1)
HTML5: Standardizing content organization and page layout
177(2)
Introducing Key HTML5 Elements
179(1)
Integrating Traditional HTML Tags
180(1)
Building a Page with HTML5
181(9)
Defining a header
182(1)
Adding nav elements
183(1)
Organizing header content with hgroup
184(1)
Defining articles, sections, and asides
185(3)
Creating a footer
188(1)
An instant HTML5 starter page
189(1)
Looking at HTML5 Metadata Tags
190(2)
Assigning figures and captions
190(1)
Tagging date and time
191(1)
Using the address element
191(1)
Deploying HTML5 in Non-HTML5 Environments
192(2)
Applying HTML5 to Page Layout
194(3)
Chapter 4 Creating HTML5 with Dreamweaver CS6
197(40)
Dreamweaver CS6: An Overview
198(7)
The Welcome screen
198(2)
The Document window
200(1)
Dreamweaver's omnipotent panels
201(1)
The Properties Inspector
202(1)
The Insert menu
203(1)
Setting preferences
204(1)
Creating an HTML Document
205(5)
New Document options
205(4)
Saving pages
209(1)
Working with Text and Image Tags
210(11)
Adding and editing text
210(1)
Inserting and editing images
211(6)
Applying HTML tags with the Properties Inspector
217(4)
Generating HTML
221(5)
From the Insert panel
221(1)
From the Insert menu
222(2)
In Code view
224(1)
In Design view
225(1)
Working in Split view
225(1)
Different Way to View Pages
226(3)
Examining associated files
227(1)
Previewing with Live view
227(1)
Finding code with Live Code
228(1)
Visual aids
228(1)
Defining Head Content
229(3)
Setting page properties
229(2)
Defining a document title
231(1)
Testing Pages and Validating Code
232(5)
Preview in Browser
232(2)
The Validation panel
234(1)
Clean-up tools
235(2)
Book IV Designing Pages With CSS
237(82)
Chapter 1 Styling Text with CSS
239(22)
Understanding How Modern Websites Use CSS
240(4)
Inline styles
242(1)
Styles embedded in the head of the document
243(1)
External style sheets
243(1)
Creating a CSS Document
244(3)
Defining styles
244(1)
Defining basic styles
245(2)
Commenting CSS
247(1)
Defining Web Colors
247(2)
Setting CSS Properties for Text
249(2)
Stylish headings
249(1)
Spacing paragraphs
250(1)
Creating Styles for Link States
251(2)
Styling Lists and Menus
253(1)
Grouping and Compound Styles
254(3)
Grouping styles
255(1)
Compound styles
255(2)
Working with Borrowed Styles
257(4)
Using templates
257(1)
Learning from examining other people's CSS files
258(3)
Chapter 2 Designing Pages
261(18)
CSS for Page Layout Elements
261(6)
Setting width and height
262(1)
Defining padding and margins
262(2)
Creating custom borders
264(2)
Figuring out float
266(1)
Special Layout Elements: ID and Class Selectors
267(7)
Creating boxes with ID styles
270(2)
Using class styles for layout
272(1)
Using class styles for formatting spans
273(1)
Designing in a Multimedia World with Media Queries
274(5)
CSS3 media queries
276(1)
Media query techniques
277(2)
Chapter 3 Effects and Transforms with CSS3
279(22)
New Design Tools, New Styles
279(2)
The Wild World of CSS3 Browser Support
281(3)
Applying CSS3 Effects
284(7)
Border-radius
284(2)
Shadows
286(4)
Opacity
290(1)
Scaling, Moving, Rotating, and Skewing with Transforms
291(4)
The scale transform
291(1)
Move with translate
292(1)
Rotating
293(1)
Twisting with skew
294(1)
Experimenting with @font and 3D Transforms
295(3)
@font
295(2)
3D transforms
297(1)
Implementing Interactivity with Hover States
298(3)
Chapter 4 CSS in Dreamweaver
301(18)
The Insert Layout Objects Set of Tools
302(2)
CSS Code Hinting
304(2)
Creating and Editing CSS with the CSS Styles Panel
306(4)
Editing styles in the CSS Styles panel
308(1)
Linking a style sheet from the CSS Styles panel
308(1)
Creating a new style sheet in the CSS Styles panel
309(1)
Dreamweaver's CSS Rule Definition Dialog Box
310(2)
Defining properties for CSS styles
311(1)
Defining transitions
312(1)
Applying CSS3 Effects and Transforms in Dreamweaver
312(2)
Previewing HTML Documents on a Cellphone, Tablet, or Laptop in Dreamweaver
314(2)
Creating a Media Query in Dreamweaver
316(3)
Book V Incorporating Web Graphics and Multimedia
319(128)
Chapter 1 Web Media 101
321(14)
Getting Inspired
321(2)
Respecting the Copyrights of Others
323(2)
Enforcing Your Own Copyrights
325(1)
Working with Colors (Web-Safe versus Not-Web-Safe)
326(1)
Exploiting Creativity Tools --- Color Charts and More
327(2)
Using Web-Friendly Fonts
329(1)
Print to Web; Making Your Website Work with Existing Materials
330(1)
Understanding Image Formats for Web Design
331(4)
Using the GIF image file format
331(1)
Using the JPEG image file format
332(1)
Using the PNG image file format
333(2)
Chapter 2 Introducing Fireworks and Photoshop
335(18)
Using a Color Palette
336(1)
Introducing Fireworks CS6
336(1)
Understanding Vector and Raster Graphics
337(1)
Creating Fast-Loading and Pretty Graphics
338(10)
The PNG file format
339(1)
Fireworks interface mini-tour
339(9)
Creating Art with Photoshop
348(5)
Adding Photoshop CS6 to your graphics toolbox
349(1)
Getting images ready for the web with Photoshop
350(3)
Chapter 3 Creating Buttons and Banners
353(40)
Creating Buttons in Fireworks
353(6)
Creating a simple two-state button
354(4)
Creating buttons with pizzazz
358(1)
Creating a Navigation Menu
359(3)
Creating a Popup Menu
362(5)
Recycling: Reuse Everything
367(3)
Making a reusable graphic template
367(1)
Creating slices
368(1)
Organizing a site
369(1)
Creating a Client Mockup
370(1)
Optimizing Artwork in Fireworks
371(4)
Optimizing GIF artwork
371(3)
Optimizing JPEG artwork
374(1)
Optimizing PNG Artwork in Fireworks
375(1)
Exporting Artwork from Fireworks
376(1)
Creating Banner Graphics
377(3)
Using Photoshop to create a banner
377(1)
Including all the important information
378(1)
Working with an existing logo
378(1)
Complement your style
379(1)
Creating Fast-Loading, Beautiful Photos
380(13)
Resizing your photos for the web
380(2)
Using professional optimization techniques
382(1)
Using the Photoshop Save for Web & Devices command
383(10)
Chapter 4 Creating Audio and Video Content
393(24)
Exploring Audio Formats for the Web
393(2)
Embedding Audio Files in an HTML5 Document
395(1)
Adding Flash Audio to a Page
396(5)
Creating Flash audio
397(3)
Adding Flash sound to a web page
400(1)
Delivering Your Message
401(1)
Exploring Web Video Formats
402(1)
Adding Video to a Web Page
403(1)
Working with Digital Video
404(2)
Capturing video
404(2)
Encoding video
406(1)
Creating and Encoding Flash Video
406(4)
Adding Flash Video to a Web Page
410(2)
Avoiding Digital Video Pitfalls
412(1)
Streaming Video on a Budget
413(1)
Embedding a Video in a Web Page
413(4)
Chapter 5 Creating Content with Flash
417(30)
Introducing Flash CS6
417(17)
Touring the interface
418(1)
Exploring the Tools panel
418(4)
Someone told me it's all happening on the Timeline
422(1)
Panels not cast from wood
423(1)
Inspecting the Properties Inspector
424(1)
Getting comfortable with Flash
425(1)
Creating a Flash document
425(2)
Creating an object
427(2)
Creating your first animation
429(2)
Setting up your workspace
431(1)
Setting Flash preferences
431(2)
Modifying the workspace
433(1)
Building Flashy Navigation
434(11)
Creating the navigation menu document
434(1)
Creating buttons in Flash
435(4)
Assembling your menu
439(2)
Adding functionality to the buttons
441(2)
Publishing your file and adding it to your page
443(2)
Using Flash as an Animation Tool
445(2)
Book VI Creating Interactive Pages With JavaScript
447(92)
Chapter 1 JavaScript for Animation and Interactivity
449(16)
Understanding the Role of JavaScript
449(6)
JavaScript and Flash
452(1)
The special role of JavaScript in mobile pages
453(2)
Understanding That JavaScript Is a Programming Language
455(1)
HTML and CSS and JavaScript
455(1)
The role of DIY JavaScript
456(1)
Seeing That JavaScript Is Client-Side Scripting
456(1)
Seeing How JavaScript Works
457(5)
Simple lines of JavaScript code
458(1)
JavaScript plus CSS
459(2)
JavaScript's offspring: AJAX, jQuery, and jQuery Mobile
461(1)
Discovering Where to Get JavaScript
462(3)
The enhanced value of Dreamweaver
462(1)
Open source and other JavaScript options
463(1)
"Borrowing" JavaScript
463(2)
Chapter 2 DIY JavaScript
465(22)
Adding JavaScript to an HTML Page
465(3)
Defining a script
466(1)
Objects, properties, and methods
466(2)
Using JavaScript Date Functions
468(1)
Applying JavaScript: Inline, Embedded, or Linked
468(2)
Looking at Useful DIY JavaScripts
470(9)
Not using or disabling JavaScript
470(2)
Creating an alert popup
472(3)
Using JavaScript for navigation
475(2)
Embedding an updatable variable in pages
477(2)
Using JavaScript Partners: HTML and CSS
479(2)
The basics of complex JavaScript
479(1)
Meshing CSS styles with JavaScript data
480(1)
Creating a JavaScript-based Select Menu
481(6)
HTML, CSS, and JavaScript in a select menu
483(1)
HTML for a jump menu form
483(1)
JavaScript for a jump menu form
484(1)
Touching up a form with CSS
485(2)
Chapter 3 Generating JavaScript
487(28)
Overviewing Online JavaScript Resources
487(5)
Copying and editing JavaScript
488(2)
Finding generated scripts
490(2)
Buying professional apps for generating JavaScript
492(1)
Case Studies: Copying, Pasting, and Editing Code
492(6)
Horizontal menu bar from JavaScript Kit
493(3)
Zoomable image from Magic Toolbox
496(2)
Using Online and Downloadable Apps
498(7)
Presenting images with the WOW Slider
498(3)
Slideshows with Highslide
501(4)
Using jQuery Mobile
505(10)
The challenges of mobile design
506(1)
How jQuery Mobile solves challenges
507(1)
Mobile pages and apps
508(1)
How jQuery Mobile works
509(1)
Using data-roles
510(3)
Customizing jQuery Mobile data-themes
513(1)
Scripts to divert mobile users to your mobile page
513(2)
Chapter 4 JavaScript with Dreamweaver
515(24)
Seeing How Adobe, Dreamweaver, and JavaScript Relate
515(4)
Adobe, JavaScript, and the Spry toolset
516(1)
How Dreamweaver generates and edits JavaScript
516(1)
Creating Spry widgets
517(2)
Examining the Four Best Spry Widgets
519(15)
Creating a Spry Tooltip
520(3)
Defining a Spry menu bar
523(3)
Simulating multiple pages with tabbed panels
526(2)
Embedding live data
528(6)
Managing Mobile Pages and Apps in Dreamweaver CS6
534(5)
Creating a mobile-ready page in Dreamweaver
534(3)
Editing themes
537(1)
Saving jQuery Mobile pages
538(1)
Book VII Managing Forms With PHP
539(86)
Chapter 1 Collecting Information with Forms
541(22)
Forms as the Basic Tool for Visitor Interaction
541(3)
Three forms that almost any site needs
541(3)
DIY forms
544(1)
Examining Server-Side versus Client-Side Data
544(1)
Dissecting the Anatomy of an HTML Form
545(3)
Creating a Simple Signup Form
548(2)
Developing More Complex Form Fields
550(6)
More you can do with text fields
552(1)
Adding a select menu
553(1)
Adding check boxes to a form
554(1)
Using radio button groups
555(1)
Tweaking buttons
555(1)
Making Forms Friendlier with HTML5
556(3)
Defining placeholder values
557(1)
HTML5 validation
557(2)
Stylin' Forms
559(1)
Crafting Form Fields for Mobile Devices
559(4)
Mobile-friendly forms
560(1)
Creating a slider
561(2)
Chapter 2 DIY PHP Solutions
563(20)
Looking at Live Data --- An Overview
563(3)
Live data options
565(1)
Live data you can manage yourself
566(1)
Mixing PHP and Live Data
566(5)
Making PHP work
567(2)
The world of PHP
569(1)
PHP and MySQL
569(2)
Creating a PHP-Ready Form
571(1)
Combining Form Actions and PHP
572(2)
Defining a PHP-based form action
572(1)
Creating a form for PHP-destined data
572(2)
Taking a Short Course in PHP Form Scripting
574(3)
Defining PHP code blocks
574(1)
Working with string variables
574(1)
Collecting string values with $POST
574(1)
The PHP mail() function
575(1)
The PHP script to collect form data
575(2)
Testing a Form Action Linked to a PHP Script
577(1)
Managing Commercial-Level Mail Lists
577(1)
Building Pages with Live Data
578(3)
Building includable content
579(1)
Coding SSIs
580(1)
Testing PHP in a Server
581(2)
Chapter 3 Gathering and Embedding Live Data
583(22)
Making a Two-Way Connection with Visitors
583(1)
Behind the Curtain: Embedding Live Data Resources
584(5)
Their server plus your style and content
584(1)
Mail lists, blogs, and searches: How they do what they do
585(4)
Managing a Mail List
589(3)
Embed a MailChimp signup form
590(1)
What you can and cannot customize in MailChimp
591(1)
A Full-Featured Do-It-Yourself Mail Form PHP Script
592(1)
Embedding External Blogs with iFrame
592(2)
Setting Up a Search Box
594(4)
Embedding a Google search box
595(1)
Creating a FreeFind search box
596(2)
Having Even More Fun with Embedded Content
598(7)
Embed a Google map with iFrame
599(1)
Embed the weather
600(1)
Embed an RSS feed
601(4)
Chapter 4 Working with Forms and Data in Dreamweaver
605(20)
Scripting PHP in Dreamweaver
605(4)
Color coding and code hints in Dreamweaver
606(1)
PHP document types in Dreamweaver
607(2)
Creating Forms in Dreamweaver
609(4)
Create a form In Dreamweaver
610(1)
Adding Submit (and Reset) buttons
611(1)
Defining form fields in Dreamweaver
612(1)
Field IDs and labels in Dreamweaver
612(1)
Adding Form Input Validation with JavaScript
613(1)
Adding JavaScript Validation in Dreamweaver
614(3)
Validating text form field input
615(1)
Validating and confirming passwords
616(1)
Creating jQuery Mobile Form Fields
617(8)
Creating jQuery mobile form fields
618(2)
Adding a slider
620(1)
Adding a toggle switch
621(2)
Generating button links
623(2)
Book VIII Social Media and Interactive Add-ons
625(64)
Chapter 1 Adding a WordPress Blog
627(24)
Adding a WordPress Blog to Your Site
627(6)
About WordPress
628(1)
Installing WordPress
629(2)
Modifying a WordPress blog
631(2)
Using a WordPress Blog
633(4)
Creating a WordPress blog post
634(1)
Managing a WordPress blog
635(2)
Creating Search Engine-Friendly Blog Posts
637(2)
Adding Multimedia Content to Blog Posts
639(12)
Adding an image to a blog post
640(2)
Editing a post image
642(2)
Adding an audio file to a blog post
644(2)
Adding a YouTube-hosted video to a blog post
646(5)
Chapter 2 Integrating Social Media with Your Blog
651(14)
Integrating a WordPress Blog with a Website
651(3)
Creating an RSS Feed
654(6)
Using FeedBurner
656(1)
Getting your feed going
657(3)
Integrating Social Media with your Blog
660(2)
Other Ways to Draw Visitors to Your Blog
662(1)
Managing Spam
663(2)
Chapter 3 Adding E-Commerce to Your Site
665(24)
Choosing an E-Commerce-Friendly Server
665(6)
To share or not to share
666(1)
Getting the best deal
666(3)
Planning a user-friendly site
669(1)
Brainstorming the site
670(1)
Adding Basic E-Commerce with PayPal
671(4)
Using PayPal Website Payments Pro
675(1)
Integrating with Credit Card Authorization Packages
676(2)
Solving the online payment maze
676(1)
Internet fraud: An e-commerce merchant's worst nightmare
677(1)
SSL --- What Is It?
678(1)
Using a secure server
678(1)
Sharing an SSL certificate
679(1)
Overviewing E-Commerce Do's and Don'ts
679(2)
Selling Items with a PayPal Account
681(5)
Using a Shopping Cart App
686(3)
Security concerns
686(1)
Following through on every sale
687(2)
Book IX Developing and Managing the Site
689(60)
Chapter 1 Optimizing and Testing the Site
691(14)
Look Before You Leap: What to Do Before Launch
691(7)
Develop a checklist
692(3)
Get opinions
695(3)
Search Engine Optimization and Marketing
698(2)
Using the Google Keyword Tool
700(5)
Chapter 2 Uploading the Site
705(14)
Going Live
705(5)
Uploading the site with Dreamweaver
705(3)
Uploading pages with an FTP client
708(2)
What Next? The Launch Is Not the End of the Project
710(2)
Submitting the site to search engines
710(1)
Submitting your site to specific search engines
711(1)
Using a service to submit your site
712(1)
Determining Whether Your SEO Is Working
712(7)
Accessing your web stats
713(1)
Understanding web stats
714(1)
Adjusting the site and driving traffic
714(1)
Using Google Webmaster tools
715(4)
Chapter 3 Maintaining and Marketing the Site
719(14)
Backing Up the Site
719(1)
Adding New Content
720(2)
Editing New Pages with Dreamweaver
722(2)
Marketing the Site by Boosting Its Visibility
724(6)
Using reciprocal linking and link exchanges
725(1)
Using a pay per click promotion
726(3)
Other marketing techniques
729(1)
Promoting a Site with Social Media
730(3)
Chapter 4 Redesigning or Expanding the Site
733(16)
Deciding to Redesign or Add On
733(4)
Redesigning the site
734(3)
Adding on to a site
737(1)
Planning the Redesign
737(5)
Consultation
738(1)
Review
739(1)
Analysis
740(1)
Planning
740(1)
Implementation
741(1)
Testing
742(1)
Adding On without All the Trauma
742(2)
After Launching the Expanded Site
744(1)
Keeping Them Coming Back
745(4)
Ongoing content development
745(2)
Keeping content fresh
747(2)
Book X Case Studies
749(30)
Chapter 1 Photographer's Portfolio
751(6)
Chapter 2 E-Commerce Site
757(6)
Chapter 3 Blog Site
763(10)
Chapter 4 Online Newsletter
773(6)
Index 779
David Karlins is a web design professional and author who's written over 50 books and created video training on top web design tools. Doug Sahlin is the coauthor of Social Media Marketing All-in-One For Dummies and author of Digital Landscape & Nature Photography For Dummies.
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