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E-raamat: Building Your Online Store With WordPress and WooCommerce: Learn to Leverage the Critical Role E-commerce Plays in Today's Competitive Marketplace

  • Formaat: EPUB+DRM
  • Ilmumisaeg: 13-Oct-2018
  • Kirjastus: APress
  • Keel: eng
  • ISBN-13: 9781484238462
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  • Formaat - EPUB+DRM
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  • Formaat: EPUB+DRM
  • Ilmumisaeg: 13-Oct-2018
  • Kirjastus: APress
  • Keel: eng
  • ISBN-13: 9781484238462
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Teaches you all about e-commerce and how to create your own online shop using WordPress and WooCommerce. Regardless of a businesss size, e-commerce helps level the playing field, increases a businesss exposure, allows companies to reach customers globally, and streamlines the fulfillment process. In the past, e-commerce websites were expensive, technically difficult, and time-consuming to create but not anymore.

WordPress and WooCommerce together are a complete e-commerce solution that can be used to sell both physical and digital products online. You'll learn how to install WordPress and how to plan your e-commerce solution with WooCommerce as well as install, create, secure, test, and market a sample online store.  

Save time and money by planning your own e-commerce strategy without paying expensive consultants. Increase your brand and products or services exposure to your target customers, and increase sales by offering target customers the ability to purchase products online as well as reach potential customers globally. 

What You'll Learn





Plan an effective ecommerce strategy

Choose a payment merchant and which products or services to sell online 



Secure your store and add products, descriptions, categories, images, and prices



Maintain and expand your online store with WooCommerce extensions







Who This Book Is For Ideal for entrepreneurs and small business owners who know their products (physical or digital), but lack the technical background and skills to setup an online store to sell their products and services.  

Arvustused

The book appears to be of great value for someone committed to using WordPress . It presents a lot of information in an encouraging, reassuring tone. The recommendations seem clear and accessible and assume the reader is familiar with nothing more mysterious than file transfer protocol (FTP) or MySQL. (B. Hazeltine, Computing Reviews, June 27, 2019)

About the Author xiii
About the Technical Reviewer xv
Acknowledgments xvii
Introduction xix
Chapter 1 Introduction to E-commerce
1(12)
What Is E-commerce?
1(2)
The History of E-commerce
3(2)
E-commerce Today
5(3)
Consumer Behavior and E-commerce
8(1)
E-commerce in Big and Small Businesses
9(3)
Why E-commerce?
9(2)
Open Source Software
11(1)
Summary
12(1)
Chapter 2 Planning Your E-commerce Strategy
13(10)
Why Create an E-commerce Strategy?
13(3)
Creating Your E-commerce Strategy
16(1)
SWOT Analysis
16(2)
Goal Setting
18(1)
Budget
18(1)
Inventory
19(1)
Timeline/Project Schedule
20(1)
Things to Consider
21(1)
Online Store Planning Checklist
21(1)
Summary
22(1)
Chapter 3 Overview of WordPress
23(16)
What Is WordPress?
23(2)
WordPress Popularity
25(5)
Intuitive User Interface
25(1)
Free and Low-Cost Training Resources
26(1)
Cost Efficient
26(1)
Easy Setup and Maintenance
27(1)
Themes
27(2)
Plugins
29(1)
Where to Get WordPress
30(2)
WordPress Requirements
32(1)
Installing WordPress on a Web Host
33(3)
Post-Installation Setup
36(2)
Summary
38(1)
Chapter 4 WooCommerce for E-commerce
39(18)
PayPal Overview
39(3)
What Is WooCommerce?
42(2)
WooCommerce Features
44(4)
Built on WordPress
44(1)
No Upfront or Monthly Cost
44(1)
30-Day Money Back Guarantee
44(1)
Safe and Secured Payments for Customers
44(1)
Sell Physical or Digital Products
45(1)
Multiple Payment Gateways
45(1)
Unlimited Inventory
45(1)
Global Support
46(1)
Extend WooCommerce with Extensions
46(1)
iOS Mobile Device Store Management
47(1)
E-commerce on Any Page
47(1)
Meetups
48(1)
Other WooCommerce Products
48(1)
Installing WooCommerce
49(6)
Installing WooCommerce via FTP
50(5)
Summary
55(2)
Chapter 5 E-commerce Themes
57(20)
Enhancing the Customer Experience
57(1)
Lighting
58(1)
Music
58(1)
Product Displays
59(1)
Signs
60(1)
Decor
61(1)
Color Selection
61(1)
Product Selection
61(1)
Storefront Entrance
61(2)
Customer Service
63(1)
Complimentary Gifts
63(1)
WooCommerce Theme Overview
63(7)
Choosing a Theme
70(2)
Easy Installation
71(1)
Responsive and Mobile Ready
71(1)
Easily Customizable
71(1)
AJAX Scripts
71(1)
Load Time
72(1)
Support
72(1)
Clean and Multipage Layout
72(1)
Theme Examples
72(3)
8 Store
73(1)
Sold from Dessign.net
73(1)
E-commerce Gem
74(1)
Summary
75(2)
Chapter 6 Creating Your Online Store
77(36)
Product or Service Categories
77(1)
Setup Wizard
78(7)
Page Setup
79(1)
Store Setup
79(1)
Payment
80(2)
Shipping
82(1)
Recommended Extras
82(1)
Activate
83(1)
Ready
84(1)
Creating Your Store
85(4)
Site Identity
87(2)
Product Page
89(2)
Menus
91(2)
Widgets
93(2)
Homepage Settings
95(1)
Store Notice
96(1)
Product Catalog
97(1)
WooCommerce
98(1)
Additional CSS
99(1)
More
100(1)
WooCommerce Settings
101(1)
General Tab
101(1)
Products
102(1)
Physical Products
102(2)
Virtual Products
104(1)
Downloadable Products
104(2)
Inventory
106(1)
Shipping
107(1)
Linked Products
107(1)
Categories
108(1)
Product Tags
109(1)
Attributes
110(1)
Orders
111(1)
Summary
111(2)
Chapter 7 Securing Your Online Store
113(20)
Security Strategies
114(7)
SSL Certificates
114(7)
PCI Compliance
121(1)
WordPress Strategies
122(6)
Keep WordPress Updated
122(1)
Use Strong Passwords
122(1)
Choose Reputable Web Hosts
123(1)
Keep WordPress Plugins Updated
123(1)
JetPack Protect
123(1)
Change the Default "Admin" Username
123(1)
Change WordPress Database Prefix
124(4)
Firewalls, Antivirus, and Antispam
128(3)
Firewalls
128(1)
Antivirus Plugins
129(1)
Antispam Plugins
130(1)
Disable Directory Browsing on the Web Server
130(1)
Limiting User Permissions
130(1)
Privacy Policy
131(1)
Summary
131(2)
Chapter 8 Testing Your Online Store
133(16)
Choosing a Testing Strategy
134(3)
Testers
134(1)
Product Images
134(1)
Product Descriptions
135(1)
Product Categories
135(1)
SSL Implemented
136(1)
Sample Data Deleted
137(1)
Mobile Device Testing
137(2)
Testing Payment Methods
138(1)
PayPal
139(4)
Stripe
143(3)
Accounts & Privacy
146(1)
Emails
146(1)
Testing Virtual Products
147(1)
Logging Debugging Information
147(1)
Launching Your Online Store
148(1)
Summary
148(1)
Chapter 9 Marketing Your Online Store
149(10)
Marketing Strategy
149(8)
Free and Inexpensive Marketing Resources
150(1)
Social Media
150(1)
YouTube
151(1)
Facebook
151(1)
Twitter
152(1)
Instagram
152(1)
Linkedln
152(1)
Snapchat
153(1)
E-newsletter
154(1)
Interviews
154(1)
Press Releases
154(1)
Custom Images
155(1)
Company Phone Message
156(1)
Coupons and Discounts
156(1)
Blogging
156(1)
Pinterest
156(1)
Paid Social Media Ads
157(1)
Summary
157(2)
Chapter 10 Maintaining Your Online Store
159(14)
Updating WooCommerce
159(1)
Updating WordPress
160(1)
Updating Plugins
161(1)
Updating WooCommerce Extensions
162(2)
Backing Up WordPress and WooCommerce
164(1)
Reviewing Reports
164(1)
Coupons/Discounts
165(1)
Renewing Domain Name
166(1)
Renewing Web Hosting
167(1)
Providing New Products
167(1)
Orders
167(4)
Google Analytics
169(2)
Summary
171(2)
Index 173
Lisa Sims is an Assistant Professor of Web and Mobile Technology for Ashford University and an Online Adjunct Faculty for The University of Phoenix Online and Southern New Hampshire University where she teaches technology courses in web design, ecommerce, and mobile application development.

Lisa is the author of six books and the creator and host of "The Stretching A Dollar for Entrepreneurs Show" on Blogtalkradio.com, where she provides money-saving tips for entrepreneurs. She is also the creator and host of The Living To Save Podcast, where she helps consumers save time and money while providing a little wisdom for their souls.