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E-raamat: Business Advancement through Technology Volume I: Markets and Marketing in Transition

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This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers insights into technological improvements in the field of global marketing. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes. Volume II, on the other hand, focuses on the implications of changing technology on work and employment. Taken together, the books move forward the study of organizations and technology and are ideal resources for students and researchers.
1 An Overview of Business Advancement Through Technology: Markets and Marketing in Transition
1(20)
Alkis Thrassou
Demetris Vrontis
Leonidas Efihymiou
Naziyet Uzunboylu
2 Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management
21(26)
Ranjan Cbaudhuri
Sheshadri Chatterjee
Demetris Vrontis
3 Creating Value Proposition for Rural Banking Customers in Emerging Markets: Adoption of Mobile Banking Technology Induced by Disruptive Events in India
47(26)
Sana Moid
Nitin Shankar
4 A Review of Internet Financing Through Peer-to-Peer Lending: A Cross-Country Comparative Analysis
73(24)
Panagiotis E. Dimitropoulos
5 Digitalisation of Love and Lies on Online Dating Platforms in Coronavirus Times: Business Advancement Through Technology
97(20)
Schinzel Ursula
6 The Social Impact of Clinical Tools for Neuromarketing Research: Possible Applications for the Wine Sector
117(20)
Giuseppe Festa
Elenica Pjero (Beqiraj)
Simone Feoli
7 The Influence of Facebook Discussions on Purchase Intention and Word of Mouth
137(22)
Henriikka Krasila
Heikki Karjaluoto
Juha Munnukka
8 Discourse on Method: Rapid, Efficient, Cost-Effective Creation of `Wikis of the Mind'
159(22)
Howard Moskowitz
Ariola Harizi
Petraq Papajorgji
Ardita Todri
Arthur Kover
Laura Rodriguez
Stephen Rappaport
9 How Technologies Assessment Conceptualisation and Their Certification Could Help the Medical Business Boosting Performance
181(20)
Larisa Mihoreanu
10 Digital Transformation in Private Dental Clinics
201(18)
Lior Naamati-Schneider
Fiorella Pia Salvatore
11 Social Marketing, Nudging Policies and Consumerism: Advancements Through Technologies from Neuroscience
219(22)
Myriam Caratil
12 Inclusive Online Collaborative Learning Environments in Vocational Education
241(30)
Hans Rudiger Kaufmann
Anna Kurth
Shranjani Shukla
Tirrel Henning
Lars Schaffher
Index 271
Alkis Thrassou is Professor in the School of Business and the Director of GNOSIS Mediterranean Institute for Management Science at the University of Nicosia, Cyprus. Demetris Vrontis is Professor and Vice Rector for Faculty and Research at the University of Nicosia in Cyprus, as well as the Editor-in-Chief of the EuroMed Journal of Business (EMJB) and the President of the EuroMed Research Business Institute (EMRBI). 

Leonidas Efthymiou is Assistant Professor and Coordinator of Tourism and Leisure studies at the University of Nicosia, Cyprus.

Yaakov Weber is Professor and Director of the Research Unit, School of Business Administration, College of Management, Israel. He is the Founder and President of EMRBI and EMAB. 

S. M. Riad Shams is Senior Lecturer at the Newcastle Business School, Northumbria University, UK. He is the founding editor of the International Journal of Big Data Management.  Evangelos Tsoukatos teaches Management at the University of Applied Sciences Crete. He is Associate Editor of EMJB.
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