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E-raamat: Business of Film: A Practical Introduction

(Metropolitan College of New York, USA),
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This updated third edition introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to financing, marketing, and distribution. Celebrated authors Stephen R. Greenwald and Paula Landry offer a practical, hands-on guide to the business aspects of this evolving industry, exploring streaming, development, financing trends, regional/global/online distribution, shifting business models, exhibition, multi-platform delivery, marketing, VR/AR, virtual production, accounting, and more.

The book is illustrated throughout with sample financing scenarios and charts/graphics, and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has been updated to reflect the new challenges facing the industry due to Covid-19 and how to navigate the new landscape of film financing and distribution. Other updates include coverage of new indie films and distributors, virtual production, the recent impact of global markets including the biggest streamers like Netflix, Apple and Amazon are how they are shaping the future of the business.

This is essential reading for students looking for foundational knowledge of the film industry and guidance on how to successfully adapt to constant changes in the entertainment business.

Extensive online support material accompanies the book including downloadable forms and templates, PowerPoint slides, quizzes and test banks, and other additional resources.

Arvustused

Praise for the Previous Edition:

"This book will be of great value to anyone interested or involved in the business side of the film industry. The authors unmatched insights and clear explanations of how the movie business works, from development and financing to distribution and marketing, provides essential information for filmmakers, film financiers and distributors, and others, seeking to understand how the film business works in this era of rapid technological change." Alan U. Schwartz, Entertainment Attorney

"Behind the mystique, red carpets and dreams of glitz and glamour lies a business like no other. If this is a business youre in or headed toward, you need to understand how it started, how it works and where its going whether youre a student or a producer prepping your first film. The knowledge in this book is gold, and it will expertly guide you over the steep learning curve that, for some, takes years to navigate. Buy it! Read it! Itll make you a whole lot smarter, save you time and money and help to propel your career." Eve Honthaner, President - Association of Film Commissioners International, Instructor, USC School of Cinematic Arts, Author of The Complete Film Production Handbook and Hollywood Drive

"The Business of Film: A Practical Guide to Achieving Success in the Film Industry is a great guide for anyone seeking to navigate the waters of the motion picture industry and an understanding of the essentials of production, finance, and distribution agreements and the deal making behind them." Jeffrey P. Silberman, Esq., Literary Agent, Entertainment Attorney

Preface viii
Author Bios xi
Notes on Contributors xiv
Introduction xvi
1 A Brief History of the Film Industry
1(34)
Movie Industry Themes
2(7)
A Brief Business History of Film
9(17)
Convergence and Disruption
26(1)
Fast Forward to Present Day
27(8)
2 A Business Overview of Film
35(27)
Key Characteristics of the Industry
35(3)
Structure of the Industry
38(10)
New Media Players and Their Impact
48(1)
Case Study: Norman and Me
48(5)
Case Study: European Film Industry, An Overview
53(9)
3 Movie Development
62(43)
Where Films Come From
63(5)
Process
68(20)
Studio Versus Indie
88(4)
DIY Filmmaking
92(1)
Case Study: Relying on Genre: 2017 Horror Movie, Stephen King's It
93(2)
Case Study: The Nature of Copyright: European Author's Rights Versus American Copyright---by Michael Kalb
95(10)
4 Movie Financing
105(30)
Corporate Financing
106(6)
Picture Financing
112(5)
Crowdfunding, Production Incentives, Soft Money, Blockchain
117(4)
The Future
121(2)
Case Study: How to Make $250 Million and Lose it, in a Year The Story of the Film Business---by Stephen Greenwald
123(7)
Case Study: Adventures in Oz
130(5)
5 Movie Production
135(42)
Preproduction---Planning
137(19)
Production
156(8)
Postproduction
164(4)
Impact of Mobile, VRIAR, and IMAX
168(5)
Case Study: Cell Phone Feature Film Tangerine
173(4)
6 Movie Distribution
177(42)
Distribution Details
179(6)
The Distribution Agreement
185(5)
Changes in Distribution: Internet Streaming, Convergence, Disruptors
190(2)
The Major Distribution Companies
192(19)
Impact of the Internet and Mobile Technology
211(2)
Direct and Hybrid
213(1)
Global Influences on Distribution
214(1)
Case Study: Comic Book Movies Take Over the World: Wonder Woman
215(4)
7 Movie Marketing
219(27)
Marketing: Creating Awareness for a Film
219(14)
Social Media
233(2)
Trends in Promotion and Marketing
235(2)
Film Festivals and Markets
237(2)
Case Study: The Million Dollar Mystery
239(4)
Case Study: Marketing Moonlight
243(3)
8 Film Exhibition, Retail, and Consumption
246(41)
Theatrical
247(8)
Rethinking the Theatrical Experience
255(10)
From Video/DVD to VOD/PPV
265(6)
Mobile Platforms
271(1)
Cable/Free-TV/Cutting the Cord
272(3)
Impact of Global Markets
275(5)
Ancillary Rights
280(2)
Case Study: Netflix in Movie Theaters---Okja
282(5)
9 Movie Accounting
287(20)
GAAP Versus Contractual Accounting
288(1)
GAAP---Corporate Accounting
288(19)
Appendix
307(68)
A Option and Literary Purchase Agreement
307(18)
B Release for Submission of Materials to Studio or Production Company
325(4)
C Writer Theatrical Short-Form Agreement--- Work for Hire
329(12)
D Life Story Rights Agreement
341(8)
E Directing Agreement
349(9)
F Actor Services Agreement
358(6)
G Product Placement Release
364(1)
H Script Readers Coverage Report Content and Format
365(2)
I Acceptable Genre Classifications
367(2)
J Film Festivals
369(1)
K Online Film Distribution Platforms
370(1)
L Popular Movie Industry Trade Magazines/Sites
371(4)
Index 375
STEPHEN R. GREENWALD has been professionally involved in the motion picture and related industries for over forty years as an attorney, film financier, corporate executive, producer and consultant, including as Chief Executive Officer of three public companies in the film business. Greenwald is Of Counsel at the law firm Garson, Segal, Steinmetz, Fladgate LLP. His experience has encompassed all aspects of the entertainment business, including development, production, international distribution, film financing, film and film library and literary work valuations; media company reorganizations and film studio construction and operation. He has arranged financing for film production and distribution in the United States, Europe and Australia, acting as a principal and general partner in approximately 20 partnerships formed to invest in motion pictures and real estate, some of the most innovative financing deals ever done.

Paula Landry is a writer/producer, film business and media consultant, interested in disruptive business models. Landry crafts feature films and episodic content, business plans, budgets and schedules, as well as branded content for Fortune 500 companies and non-profits. Landry is president of IdeaBlizzard Productions and is also the author of Scheduling and Budgeting Your Film: A Panic-Free Guide, now in its second edition and Applying Entrepreneurship to the Arts: How Artists, Creatives, and Performers Can Use Start-up Principles to Build Careers and Generate Income.