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E-raamat: Business and Professional Skills for Massage Therapists

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(Founder, Owner, Director, and Head Instructor, Health Enrichment Center, School of Therapeutic Massage and Bodywork, Lapeer, Michigan, USA)
  • Formaat: EPUB+DRM
  • Ilmumisaeg: 14-Dec-2009
  • Kirjastus: Mosby
  • Keel: eng
  • ISBN-13: 9780323073455
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Business and Professional Skills for Massage TherapistsSuurem pilt
  • Formaat: EPUB+DRM
  • Ilmumisaeg: 14-Dec-2009
  • Kirjastus: Mosby
  • Keel: eng
  • ISBN-13: 9780323073455
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For massage therapy employees, students, self-employed therapists, and practice owners, Fritz, a business owner and massage educator (Health Enrichment Center School of Therapeutic Massage and Bodywork), outlines important business and professional skills in massage therapy. She covers topics such as ethics, professional relationships, career motivation, documentation, filing, accounting, cleaning, maintaining equipment, the use of technology, office design, marketing, communication, appointment management, insurance reimbursement, safe work environments, and planning a career path. The accompanying CD contains practice management software. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Develop the business skills necessary to succeed in massage therapy with help from respected massage educator and business owner, Sandy Fritz! With a user-friendly approach and comprehensive support tools, this authoritative guide delivers a working knowledge of essential concepts for employees or owners of a massage therapy practice and helps you prepare for the professional challenges that await you in the real world.




  • Renowned massage educator and business owner Sandy Fritz presents a practical, proven business philosophy for success in massage therapy practice.


  • Focus on need-to-know business skills for complete success as an employee or the owner of a massage therapy practice.



  • A companion CD with practice management software provides hands-on experience creating client records, setting appointments, entering documentation, and more.



  • Self-Reflection boxes put concepts into a realistic context through Sandy Fritz's personal experiences in massage practice.



  • Learning Activity boxes reinforce your understanding and challenge you to apply what you've learned in an engaging workbook format.



  • Good Stuff from the Government boxes alert you to helpful government resources and help you ensure compliance with federal regulations.



  • Mentor boxes provide real-world insight and advice from experts in massage and business management for successful practice.



  • More than 200 realistic photos and illustrations clarify concepts and familiarize you with typical practice settings and essential forms, records, office equipment, and supplies.


  • Evolve Resources link you to templates for building resumes, letters, advertisements, forms for documentation, and client histories, plus small business resources, annotated web links, a glossary of key terms from the text, and additional exercises and case studies.
The Business of Massage Therapy
1(18)
Professional Trends in Massage Therapy
3(5)
Leadership
8(5)
Scope of Practice and Professional Respect
13(6)
Being A Professional
19(30)
Professionalism: Inspiration, Intention, and Intuition
20(2)
Professionalism and Therapeutic Massage
22(3)
Establishing Practice Goals and Objectives
25(1)
Professional Etiquette
26(3)
Professional Management
29(3)
Professional Communication
32(2)
Conflict and Conflict Resolution
34(2)
The Staff Meeting
36(1)
Professional Time Management
37(1)
Designing a Professional Procedural Manual
38(1)
The Massage Professional as an Employer or Employee
39(10)
Focus on the Client
49(16)
Understanding Client Needs
50(5)
The Client
55(1)
Sexual Appropriateness
56(1)
The Reception Room
56(1)
Client Policy and Procedures Brochure
57(2)
Recourse Policy
59(6)
Legal and Ethical Issues in the Massage Professional Practice
65(18)
Professional Practice
66(1)
Definition of Law
66(1)
Classifications of Law
66(4)
Records Management
70(1)
Litigation
70(1)
Massage Practice Acts and Credentialing
71(3)
Educational Standards for Legal and Ethical Massage Therapy Practice
74(1)
Ethics
74(9)
Technology in the Massage Practice
83(16)
Information Systems
84(4)
Operations of an Information System
88(2)
Profitability of the Information System
90(1)
Software Selection
91(3)
Implementing the Change to Computerization
94(1)
Understanding the Internet
94(5)
Massage Therapy Business Office Design
99(12)
Physical Environment
100(6)
Health and Safety Issues
106(1)
Selecting Office Supplies
107(1)
Office on the Go
108(3)
Documentation
111(28)
Health Insurance Portability and Accountability Act
112(1)
Records Management
112(2)
Categories of Records
114(1)
Client Records
115(17)
Business Records
132(7)
Storage of Business Records
139(12)
Preparing Records for Filing
140(1)
Filing Systems
141(4)
Electronic Files
145(1)
Storage Equipment
145(1)
Storage Supplies
146(1)
Managing Workstation Records Effectively
147(4)
Written Communication
151(34)
Letters
152(1)
Newsletters as Marketing Devices
153(2)
Selecting Stationery Supplies
155(1)
Characteristics of an Effective Letter
156(13)
Preparing an Effective Letter
169(4)
Electronic Mail
173(2)
Other Types of Written Communication
175(1)
Manuscripts
176(1)
Managing Business Mail
177(8)
Telecommunications
185(14)
Telecommunications in Massage Therapy
186(5)
Developing Effective Telephone Etiquette
191(8)
Appointment Management Systems
199(12)
Appointment Management System
200(4)
Important Factors in Scheduling Appointments
204(3)
Entering Appointments
207(1)
Daily Appointment Schedule
208(3)
Marketing the Massage Therapy Business
211(14)
What is Marketing?
212(1)
The Marketing Plan
212(1)
Understanding Marketing
213(1)
Common Methods of Marketing
213(2)
Marketing Forms
215(1)
Advertising
216(2)
Keeping Clients Informed
218(2)
Establishing A Recall System
220(5)
Inventory Systems and Supply Ordering
225(10)
Types of Supplies and Retail Products
226(1)
Designing an Inventory System
226(1)
Maintaining the Inventory System
227(8)
Insurance Reimbursement for Massage Therapy Services
235(18)
Complementary and Alternative Medicine
236(1)
Massage as a Reimbursable Treatment
237(1)
Health Insurance Benefits Programs
237(8)
Preparing Massage Claim Forms
245(3)
Insurance Pay System
248(5)
Accounting Concepts
253(16)
Financial Systems
254(1)
Understanding Basic Mathematical Computations
254(1)
Bookkeeping Systems
255(2)
Payment Policies and Statements
257(2)
Using a Credit Bureau
259(5)
Collecting Fees
264(5)
Managing Money
269(20)
Abundance, Enough, Not Enough: Balance
270(2)
Determining a Budget
272(1)
Bank Accounts
272(8)
Petty Cash
280(1)
Recording Business Expenses
281(1)
Maintaining Payroll Records
281(4)
Accounts Payable Software
285(4)
Maintaining a Safe Work Environment
289(22)
Sanitation in the Health Care Business Office
290(1)
Infection Control in the Massage Therapy Office
291(7)
Workplace Safety
298(6)
Sexual Harassment
304(7)
Planning and Managing Your Career Path
311(26)
Employee or Self-Employed
313(1)
Seeking Employment
314(4)
Employment Opportunities
318(2)
Getting the Job
320(12)
Keeping the Job
332(4)
Job Termination
336(1)
Starting and Maintaining Your Own Business
337
Sandy Fritz, MS, LMT is the Owner, Director, and Head Educator of the Health Enrichment Center, Inc., School of Therapeutic Massage. Sandy is a nationally certified massage therapist. She earned her master's degree from Thomas Edison State College in 2000 and her Bachelor of Science in Health Science from Central Michigan University in 1998. She is affiliated with the American Massage Therapy Association, American Massage. Professionals Association, and Advisory Board for International Journal of Bodywork and Movement Therapies. She has also been in private practice for almost 30 years, has developed a student massage clinic with the Detroit Lions of the National Football League, and also provides professional sports massage and rehabilitation.
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