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E-raamat: Ceramics and Globalization: Staffordshire Ceramics, Made in China

(Jingdezhen Ceramic University, China)
  • Formaat: 224 pages
  • Ilmumisaeg: 04-May-2017
  • Kirjastus: Bloomsbury Academic
  • Keel: eng
  • ISBN-13: 9781474289894
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Ceramics and Globalization: Staffordshire Ceramics, Made in ChinaSuurem pilt
  • Formaat: 224 pages
  • Ilmumisaeg: 04-May-2017
  • Kirjastus: Bloomsbury Academic
  • Keel: eng
  • ISBN-13: 9781474289894
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"Neil Ewins' study of the Staffordshire potteries in a period of great global change traces how ceramics production has been affected by globalisation in both familiar and unexpected ways. Although many manufacturers such as Wedgwood initially moved production to cheaper labour markets in East Asia, others remained in or returned to England once it became clear that outsourcing manufacturing was affecting the brand value and customer perception of their products. Neil Ewins explores the complex behaviourof the UK ceramics industry, using a combination of evidence from the press, trade journals, ceramic objects, and primary interview evidence of manufacturers, retailers and a ceramic designer. Ewins suggests that, although the surface designs of UK ceramics invariably reflect diverse cultural and stylistic influences, a notion of authenticity often still resides in the place and context in which the ceramic product was originally made. Overall, the book argues that UK ceramics remain culturally complex because of issues of supply and demand, and ties to heritage, imagined or otherwise. Within a context of globalization, the book highlights compelling issues which have huge ramifications on UK manufacturing futures"--

Neil Ewins' study of the Staffordshire potteries in a period of great global change traces how ceramics production has been affected by globalisation in both familiar and unexpected ways.

Although many manufacturers such as Wedgwood initially moved production to cheaper labour markets in East Asia, others remained in or returned to England once it became clear that outsourcing manufacturing was affecting the brand value and customer perception of their products. Neil Ewins explores the complex behaviour of the UK ceramics industry, using a combination of evidence from the press, trade journals, ceramic objects, and primary interview evidence of manufacturers, retailers and a ceramic designer.

Ewins suggests that, although the surface designs of UK ceramics invariably reflect diverse cultural and stylistic influences, a notion of authenticity often still resides in the place and context in which the ceramic product was originally made. Overall, the book argues that UK ceramics remain culturally complex because of issues of supply and demand, and ties to heritage, imagined or otherwise. Within a context of globalization, the book highlights compelling issues which have huge ramifications on UK manufacturing futures.

Arvustused

Ceramics and Globalization is a thought-provoking book which provides the reader with a fascinating insight into the transformation of the UK ceramic industry between 1990-2010 through asking the thorny question What does it mean to be Made in England? * Juliette MacDonald, Head of Design at the University of Edinburgh, UK * This is a fascinating book that unfolds many of the complexities of globalization related to the the UK ceramics industry and its perceived decline. Ewins reveals some surprising discoveries from a breadth of perspectives and sheds light on the many interpretations of value, particularly with regard to the notion of provenance. * Sam Chung, Associate Professor of Ceramics at Arizona State University, USA * Good. Cheap. Fast. You cannot have all three! Ewinss research emphasizes the rapid deconstruction and sporadic reconstruction of the ceramics industry in the UK. This book reaffirms the invaluable human hand and how it is both a national and global treasure. * Kelcy Chase Folsom, Turner Teaching Fellow at New York State College of Ceramics, USA * [ Th]e first of its kind and a key reference in future studies of ceramics manufacturing and globalization. The books strength resonates through the rich articulation of a dynamic, responsive industry, emerging from Ewins interweaving of information sources that connect global economic and social conditions driving market trends and perceived shifts in consumer taste. * Journal of Modern Craft *

Muu info

A study of the impact of globalisation on the UK ceramics industry in the 20th and 21st centuries, focusing on a case study of the Staffordshire potteries.
List of Illustrations and Tables
x
Acknowledgments xv
Introduction 1(8)
Structure
6(1)
Summary
7(2)
Chapter 1 Globalization, the Ongoing Debate
9(12)
Organization
10(2)
Marketing, Consumption, and Meaning
12(3)
Authenticity and Craft
15(2)
Localism, Regional Competitiveness, and Resilience
17(2)
Summary
19(2)
Chapter 2 The Traditions---Far Eastern and Staffordshire Ceramics
21(32)
Far Eastern Ceramics and their Influence
21(1)
The Potteries, Staffordshire
22(2)
UK Ceramic Bodies and Styles
24(1)
Artists, Designers, and Marketing
25(3)
Imports
28(4)
The Perception of Far Eastern Ceramics
32(1)
Deterritorialization and Copying Design
33(3)
Changes in Production
36(4)
Repositioning of Staffordshire Brands
40(1)
Impact of the Far East on UK Ceramic Manufacturers
41(3)
Changing Lifestyles
44(1)
Decline versus New Businesses
44(6)
Summary
50(3)
Chapter 3 The Rise of Outsourcing UK ceramics
53(26)
The Outsourcing Debate in the Twentieth and Twenty-first Centuries
54(1)
Far Eastern Outsourcing
55(8)
Profits and Outsourcing
63(2)
Employment in the UK Ceramic Industry
65(2)
Craft and Quality Issues
67(1)
Design versus Manufacture
68(1)
Place of Origin Debate
69(4)
Uncertainty of Outsourcing
73(1)
A Political Debate
74(1)
Production Back in Staffordshire
75(1)
Summary
76(3)
Chapter 4 The Impact of Far Eastern Outsourcing on the Marketing of UK Ceramics
79(14)
An Emphasis on the Staffordshire Brand
79(3)
Attachment to "England" through Branding
82(1)
"Made in China" and Celebrity Endorsement
83(3)
Impact of Outsourcing on Backstamps
86(1)
Attachment to "England" through Design and Decoration
87(2)
Ceramic Objects of Deception
89(1)
Denby and Compartmentalization
90(1)
Summary
91(2)
Chapter 5 Outsourcing and Its Impact on the Design Process
93(12)
Hugh Saunders, Tableware Designer, Royal Doulton
93(2)
Design Development Prior to Far Eastern Outsourcing
95(1)
Outsourcing by Royal Doulton
96(2)
Quality Issues
98(1)
The Centralization of Design---Theory and Practice
99(2)
Selective Outsourcing
101(1)
New Technology
102(1)
Summary
103(2)
Chapter 6 Accentuating Place of Origin
105(26)
Handmade
105(2)
Emma Bridgewater
107(2)
Perception
109(2)
Royal Stafford
111(2)
Design and the Marketing of "Difference"
113(1)
Homogenization and Ceramic Design
114(2)
Problems with Outsourcing
116(2)
Royal Stafford's Backstamps and Designs
118(2)
Attitudes toward Backstamping
120(1)
Denby, "Made in England"
121(3)
Heron Cross Pottery
124(1)
Repeat Repeat---Perception and Design Agility
125(2)
Big Tomato Company
127(2)
Summary
129(2)
Chapter 7 The Impact of Far Eastern Outsourcing on UK Ceramic Demand---The Retail Perspective
131(22)
A Retailers' Perspective
132(1)
A Wedgwood Retailer in the North of England
132(4)
Changing Demand
136(1)
Perception of Wedgwood
136(2)
Status Value
138(3)
Wedgwood Pricing
141(1)
Supply Problems
142(2)
James Pirie of St. Andrews, Scotland
144(2)
Place of Origin
146(1)
Pricing
147(1)
Thomas Goode, Mayfair, London
148(2)
Summary
150(3)
Chapter 8 UK Ceramic Manufacturing in Relation to Consumer Perception
153(26)
Constructs
153(2)
Commemoratives and Collectibles
155(3)
Goviers of Sidmouth
158(2)
Royal Crown Derby
160(1)
Cavers wall China
161(2)
Moorcroft
163(2)
Hybrid Collectibles
165(1)
The New English
166(2)
The Figurine Collective
168(2)
Devaluation
170(1)
Portmeirion and Heritage
171(2)
Exports and "Made in England"
173(4)
Summary
177(2)
Conclusion 179(8)
References 187(11)
Index 198
Neil Ewins is Senior Lecturer in Design History and Theory at the University of Sunderland, UK. He has contributed articles to a number of edited volumes.
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