(Ilmumisaeg: 12-Jan-2018, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781315436081)
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology...Loe edasi...
(Ilmumisaeg: 12-Jan-2018, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781315436074)
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology...Loe edasi...
(Ilmumisaeg: 19-Dec-2016, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781317689980)
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media. Whereas WOM h...Loe edasi...
(Ilmumisaeg: 19-Dec-2016, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781317689973)
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media. Whereas WOM h...Loe edasi...
(Ilmumisaeg: 05-Mar-2015, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781317607502)
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine...Loe edasi...
(Ilmumisaeg: 05-Mar-2015, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781317607496)
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine...Loe edasi...
(Ilmumisaeg: 13-May-2013, EPUB+DRM, Kirjastus: Taylor & Francis Inc, ISBN-13: 9781135647094)
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a disti...Loe edasi...
(Ilmumisaeg: 13-May-2013, PDF+DRM, Kirjastus: Taylor & Francis Inc, ISBN-13: 9781135647100)
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a disti...Loe edasi...
(Ilmumisaeg: 03-Jun-2010, EPUB+DRM, Kirjastus: Oxford University Press, ISBN-13: 9780191614040)
These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ev...Loe edasi...
(Ilmumisaeg: 03-Jun-2010, PDF+DRM, Kirjastus: Oxford University Press, ISBN-13: 9780191582837)
These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ev...Loe edasi...
(Ilmumisaeg: 04-Feb-2009, PDF+DRM, Kirjastus: John Wiley and Sons Ltd, ISBN-13: 9781405182102)
With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research review process, Ethical Issues in Behavioral Research looks at the research community s response to the ethical chal...Loe edasi...
(Ilmumisaeg: 17-Nov-2005, PDF+DRM, Kirjastus: Oxford University Press, ISBN-13: 9780191557132)
Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of pers...Loe edasi...
