(Ilmumisaeg: 13-Dec-2024, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040259221)
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand exp...Loe edasi...
(Ilmumisaeg: 13-Dec-2024, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781040259276)
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand exp...Loe edasi...
(Ilmumisaeg: 26-Oct-2020, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000201406)
The Business of Aspiration is about how consumers shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational e...Loe edasi...
(Ilmumisaeg: 26-Oct-2020, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9781000201505)
The Business of Aspiration is about how consumers shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational e...Loe edasi...
