(Ilmumisaeg: 29-Jun-2020, PDF+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9780429522185)
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The co...Loe edasi...
(Ilmumisaeg: 29-Jun-2020, EPUB+DRM, Kirjastus: Taylor & Francis Ltd, ISBN-13: 9780429535659)
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The co...Loe edasi...
